You’ve stumbled across GoHighLevel and you’re asking yourself– Is this the actual offer, or simply an additional overhyped platform that guarantees whatever and supplies … meh? GoHighLevel Playbooks
Believe me, I have actually been where you are. After utilizing GoHighLevel for a few years now, I can inform you straight up: it’s one of the most intelligent choices I’ve created my business. However (and it’s a big “yet”) it’s not all sunshine and rainbows.
Let’s study the great, the bad, and the periodically aggravating so you can find out if GoHighLevel’s the best suitable for you.
GoHighLevel Delivers– However Only If You Know What You’re Doing
Here’s the important things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for as soon as, that insurance claim is official. You actually can run almost every aspect of your business from one dashboard.
But below’s the catch: with world power comes a somewhat complicated user interface, a steep learning curve, and a “figure-it-out-yourself” ambiance at times.
Still, if you can surpass the bumpy beginning, it resembles unlocking service superpowers.
What GoHighLevel Obtains Very Right
You Can Really Change a Dozen Other Devices
If you have actually been assembling a tech pile with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your chance to streamline.
GoHighLevel lets you manage:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM management
- Automations (we’ll reach that in a sec)
- On-line training courses and subscriptions
- Social media site messaging
- Live chat
And the listing maintains growing. Unless you require a details eCommerce device or settlement portal (much more on that particular later), you’re probably covered.
It’s Always Evolving
No joke. One day I visit and see a brand-new feature for TikTok DMs. The next day, they have actually revamped the e-mail editor. Then it’s video uploads, Square integrations, or social reporting.
It’s a living system. The programmers are continuously pushing updates, and the roadmap is packed with user-suggested features. That component actually amazed me– your voice really matters below.
And while the constant adjustments can seem like you’re working on a treadmill that never quits, I ‘d take that over a platform that hasn’t transformed given that 2018.
Communication? You’re Covered
If you’re tired of jumping in between devices just to speak with your leads, you’ll enjoy this component.
From one control panel, you can:
- Make phone calls and drop voicemails
- Send out and receive SMS
- Blast e-mails or develop series
- Chat on WhatsApp, GoHighLevel Playbooks
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your site (or convert it to text mid-convo)
Also much better– there’s a central discussion tab where all these messages live. No more jumping in between inboxes or neglecting to respond to that DM from three days back. (Been there. Dealt with that.).
SaaS Mode = Recurring Earnings Without the Headaches
Here’s where points obtain spicy.
If you’re a company owner, professional, or just someone who intends to earn recurring profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you re-sell the platform under your very own brand name. Consider it like white-labeling GoHighLevel, slapping your logo on it, and charging whatever you desire.
It’s $497/month on your end. Yet if you bill simply $97/month to six customers, you’re already lucrative– and everything beyond that is sauce.
You do not need to take care of campaigns or hop on technique calls. Simply provide people accessibility to the tools and let them keep up it. It’s not 100% passive, however it’s rather close.
Automate Whatever
This is possibly my preferred component: workflows.
Picture setting up a multi-channel series that e-mails, messages, and follows up with leads based on their actions. Instantly reserving calls. Sending onboarding messages. Tagging get in touches with. Acting on invoices. Supporting cool leads for months without lifting a finger.
Seem like a dream? It’s extremely actual.
The automations are extremely effective, however I will not lie– they can feel overwhelming in the beginning. My advice? Do not attempt to discover it all in a weekend break. Beginning small and construct from there. The benefit is worth it.
It’s Not Just for Agencies Any Longer
GoHighLevel started off really agency-focused. Like, everything shrieked “marketing professionals only”.
But that’s changed.
Now it’s equally as beneficial for:
- Regional organizations (beauty salons, gyms, clinics, etc).
- Instructors and course creators.
- Consultants and company.
- Freelancers and solopreneurs.
There are also “snapshots” you can load with prebuilt campaigns customized to particular markets. That’s a godsend if you don’t want to construct every little thing from scratch.
And for just $97/month on the Starter Plan, it’s an outright steal. No other device offers you this much for that little.
Yet It’s Not All Smooth Sailing …
Let’s discuss right stuff that could journey you up– or simply flat-out irritate you.
The Learning Contour Is Genuine
If you’re brand-new to marketing tech, distort up.
GoHighLevel has a lot going on, and if you try to find out whatever simultaneously, you’ll stress out faster than a discount rate coffee maker.
When I first started, I got bewildered swiftly. The user interface was clunky (it’s much better currently), and I wasn’t sure where to start.
My suggestions? Begin with the fundamentals– like CRM and organizing– after that layer in the automations and funnel builder when you’re ready. And don’t also think about launching into SaaS mode until you’ve grasped the core platform.
Training Products Need a Transformation
GoHighLevel’s continuous updates are incredible, but they feature a catch: the training videos are usually out-of-date.
You’ll watch a walkthrough on YouTube, go to try it yourself, and recognize … that switch does not also exist any longer.
For a system this effective, I really assume they should prioritize upgrading the assistance docs and tutorials in real-time. New customers should not need to think their way through.
Hidden Prices Creep Up on You
The pricing looks easy. And it sort of is.
Yet there are add-on expenses that aren’t super obvious till you begin excavating. You’ll pay extra for:
- SMS and telephone call
- Email sending (using Mailgun or similar)
- AI features
- Some integrations
It’s not insane costly– and honestly, even with the add-ons, it’s still less costly than Frankensteining with each other a dozen devices. However it’s something you’ll intend to factor right into your budget plan.
Customer Support Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can even arrange a Zoom call with them, which is uncommon and very practical.
However the real-time chat and SMS assistance? Hit or miss.
Sometimes I would certainly message them and hear crickets. Various other times, I would certainly get a solution yet need to follow up multiple times before anything obtained settled.
Best option? Utilize the Zoom calls if you need real aid. Just do not depend on quick chat responds to conserve the day.
Overreliance on Stripe Is Restricting
Here’s the one large feature void: GoHighLevel leans greatly on Stripe for settlements– especially if you’re making use of SaaS mode.
If Stripe isn’t sustained in your nation or you prefer one more settlement cpu, you run out luck (for now).
They did recently announce a Square integration, which is a promising action. Hopefully extra versatility is on the method. Yet as it stands, Stripe is the major show.
Final Decision: GoHighLevel Playbooks
If you’re seeking a system that:
- Replaces half your tech stack
- Automates your marketing and sales
- Expands with your company
- Deals significant revenue potential through SaaS mode.
… then of course, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll require persistence, a willingness to discover, and possibly a little caffeine. Once you’ve got it called in? Game-changer.
And hello, if you’ve ever before imagined running your own software business or marketing agency, this could be your possibility– without requiring a group of programmers or a Silicon Valley budget plan.