You’ve come across GoHighLevel and you’re wondering– Is this the actual deal, or just another overhyped system that promises whatever and provides … meh? GoHighLevel Real Estate Agent Playbook
Trust me, I’ve been where you are. After making use of GoHighLevel for a couple of years currently, I can tell you straight up: it’s one of the smartest decisions I have actually made for my service. But (and it’s a big “however”) it’s not all sunshine and rainbows.
Let’s study the good, the negative, and the occasionally irritating so you can determine if GoHighLevel’s the best fit for you.
GoHighLevel Delivers– But Just If You Know What You’re Doing
Here’s the important things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM system– and for as soon as, that case is legitimate. You really can run almost every facet of your business from one control panel.
However here’s the catch: with great power comes a slightly complicated user interface, a steep learning curve, and a “figure-it-out-yourself” ambiance sometimes.
Still, if you can get past the rough start, it resembles unlocking company superpowers.
What GoHighLevel Gets Really Right
You Can Really Replace a Dozen Other Tools
If you’ve been assembling a technology pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the disorder)– this is your possibility to simplify.
GoHighLevel lets you handle:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit organizing
- CRM management
- Automations (we’ll get to that in a sec)
- On-line training courses and subscriptions
- Social network messaging
- Live conversation
And the checklist keeps expanding. Unless you need a particular eCommerce device or repayment portal (a lot more on that particular later), you’re probably covered.
It’s Always Evolving
Seriously. One day I log in and see a new feature for TikTok DMs. The following day, they’ve overhauled the email editor. After that it’s video uploads, Square integrations, or social reporting.
It’s a living platform. The designers are frequently pushing updates, and the roadmap is loaded with user-suggested features. That part actually pleased me– your voice actually matters below.
And while the consistent adjustments can seem like you’re working on a treadmill that never stops, I would certainly take that over a system that hasn’t altered considering that 2018.
Communication? You’re Covered
If you’re tired of leaping between devices simply to talk with your leads, you’ll enjoy this component.
From one dashboard, you can:
- Make phone calls and drop voicemails
- Send and get SMS
- Blast emails or build sequences
- Chat on WhatsApp, GoHighLevel Real Estate Agent Playbook
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your site (or transform it to SMS mid-convo)
Also far better– there’s a centralized discussion tab where all these messages live. No more bouncing between inboxes or neglecting to respond to that DM from three days earlier. (Existed. Taken care of that.).
SaaS Mode = Recurring Profits Without the Headaches
Below’s where points get spicy.
If you’re an agency owner, expert, or just a person who wants to make repeating revenue without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode allows you re-sell the system under your own brand name. Think of it like white-labeling GoHighLevel, slapping your logo on it, and billing whatever you want.
It’s $497/month on your end. Yet if you bill just $97/month to six customers, you’re currently rewarding– and every little thing past that is sauce.
You do not have to manage campaigns or get on technique telephone calls. Just give people accessibility to the devices and let them keep up it. It’s not 100% passive, yet it’s rather close.
Automate Everything
This is possibly my favorite part: workflows.
Think of setting up a multi-channel series that emails, texts, and follows up with leads based upon their behavior. Automatically booking telephone calls. Sending out onboarding messages. Identifying calls. Acting on invoices. Nurturing cold leads for months without lifting a finger.
Seem like a desire? It’s extremely genuine.
The automations are unbelievably powerful, however I won’t exist– they can feel frustrating initially. My recommendations? Don’t attempt to learn it all in a weekend. Beginning small and build from there. The reward deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel started off really agency-focused. Like, every little thing yelled “marketers just”.
But that’s altered.
Now it’s equally as useful for:
- Regional organizations (hair salons, health clubs, clinics, and so on).
- Trainers and training course developers.
- Consultants and company.
- Consultants and solopreneurs.
There are even “snapshots” you can fill with prebuilt campaigns tailored to particular industries. That’s a blessing if you do not want to develop every little thing from square one.
And for only $97/month on the Starter Plan, it’s an outright take. Nothing else tool gives you this much for that little.
Yet It’s Not All Smooth Sailing …
Let’s talk about the stuff that may trip you up– or simply flat-out frustrate you.
The Learning Curve Is Actual
If you’re new to marketing tech, bend up.
GoHighLevel has a lot going on, and if you try to find out whatever at the same time, you’ll wear out faster than a discount rate coffee machine.
When I first began, I got overwhelmed swiftly. The interface was cumbersome (it’s better currently), and I wasn’t certain where to start.
My guidance? Start with the essentials– like CRM and scheduling– after that layer in the automations and funnel builder when you prepare. And do not even think about launching into SaaS mode up until you have actually grasped the core system.
Educating Products Need a Makeover
GoHighLevel’s consistent updates are remarkable, however they feature a catch: the training video clips are often out-of-date.
You’ll watch a walkthrough on YouTube, go to try it yourself, and realize … that switch does not even exist any longer.
For a platform this effective, I really believe they need to focus on upgrading the assistance docs and tutorials in real-time. New individuals should not need to presume their method through.
Hidden Expenses Slip Up on You
The pricing looks simple. And it sort of is.
But there are add-on costs that aren’t extremely apparent until you begin excavating. You’ll pay extra for:
- SMS and phone calls
- Email sending out (by means of Mailgun or similar)
- AI features
- Some integrations
It’s not insane pricey– and truthfully, despite the add-ons, it’s still cheaper than Frankensteining together a loads devices. Yet it’s something you’ll want to factor right into your spending plan.
Client Assistance Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can also set up a Zoom phone call with them, which is rare and very helpful.
But the live conversation and SMS support? Hit or miss.
In some cases I would certainly message them and hear crickets. Various other times, I would certainly get a response however need to follow up multiple times before anything got fixed.
Best choice? Use the Zoom calls if you need genuine help. Just do not depend on quick chat responds to save the day.
Overreliance on Stripe Is Limiting
Here’s the one big feature void: GoHighLevel leans heavily on Stripe for settlements– especially if you’re making use of SaaS mode.
If Stripe isn’t supported in your nation or you choose an additional payment cpu, you’re out of luck (in the meantime).
They did lately introduce a Square integration, which is an encouraging action. Ideally extra versatility is on the method. However as it stands, Stripe is the main program.
Last Decision: GoHighLevel Real Estate Agent Playbook
If you’re seeking a platform that:
- Changes half your technology pile
- Automates your marketing and sales
- Grows with your business
- Deals significant income possibility via SaaS mode.
… after that indeed, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll require patience, a determination to discover, and possibly a little caffeine. Once you’ve got it called in? Game-changer.
And hi, if you have actually ever dreamed of running your very own software application company or marketing company, this could be your possibility– without needing a team of designers or a Silicon Valley budget.