You’ve come across GoHighLevel and you’re questioning– Is this the actual deal, or just an additional overhyped platform that guarantees everything and supplies … meh? Is GoHighLevel Only For Agencies
Believe me, I have actually been where you are. After making use of GoHighLevel for a few years now, I can inform you directly: it’s one of the smartest decisions I have actually made for my company. But (and it’s a large “yet”) it’s not all sunshine and rainbows.
Let’s dive into the good, the negative, and the occasionally discouraging so you can figure out if GoHighLevel’s the ideal fit for you.
GoHighLevel Delivers– However Only If You Know What You’re Doing
Here’s the thing: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for once, that insurance claim is official. You actually can run nearly every facet of your company from one control panel.
Yet here’s the catch: with great power comes a somewhat complicated interface, a high learning contour, and a “figure-it-out-yourself” vibe at times.
Still, if you can get past the bumpy beginning, it’s like unlocking organization superpowers.
What GoHighLevel Gets Really Right
You Can Actually Change a Lots Various Other Devices
If you have actually been assembling a technology stack with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your possibility to simplify.
GoHighLevel lets you manage:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment organizing
- CRM monitoring
- Automations (we’ll reach that in a sec)
- On the internet training courses and memberships
- Social media messaging
- Live chat
And the list maintains expanding. Unless you need a certain eCommerce device or repayment portal (a lot more on that later), you’re most likely covered.
It’s Always Evolving
Seriously. Eventually I log in and see a brand-new feature for TikTok DMs. The following day, they’ve revamped the email editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living platform. The developers are regularly pushing updates, and the roadmap is loaded with user-suggested features. That part actually satisfied me– your voice in fact matters right here.
And while the constant changes can feel like you’re operating on a treadmill that never quits, I ‘d take that over a system that hasn’t altered since 2018.
Interaction? You’re Covered
If you’re tired of jumping between tools just to speak with your leads, you’ll love this part.
From one control panel, you can:
- Make telephone call and go down voicemails
- Send out and receive SMS
- Blast emails or develop series
- Conversation on WhatsApp, Is GoHighLevel Only For Agencies
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your website (or convert it to text mid-convo)
Even far better– there’s a central discussion tab where all these messages live. No more bouncing in between inboxes or neglecting to reply to that DM from 3 days ago. (Been there. Repaired that.).
SaaS Mode = Recurring Income Without the Headaches
Right here’s where things get spicy.
If you’re an agency proprietor, professional, or simply someone who wishes to make repeating revenue without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you resell the system under your own brand name. Think about it like white-labeling GoHighLevel, slapping your logo design on it, and charging whatever you want.
It’s $497/month on your end. However if you charge simply $97/month to six customers, you’re already rewarding– and whatever beyond that is sauce.
You do not have to take care of campaigns or hop on strategy phone calls. Just provide individuals access to the tools and let them keep up it. It’s not 100% passive, however it’s pretty close.
Automate Whatever
This is probably my preferred part: workflows.
Picture setting up a multi-channel series that emails, texts, and follows up with leads based on their habits. Immediately scheduling telephone calls. Sending out onboarding messages. Labeling contacts. Following up on billings. Nurturing cool leads for months without lifting a finger.
Sound like a desire? It’s very genuine.
The automations are extremely powerful, but I won’t exist– they can really feel overwhelming at first. My recommendations? Don’t attempt to learn it all in a weekend break. Begin tiny and construct from there. The payback deserves it.
It’s Not Just for Agencies Any Longer
GoHighLevel started very agency-focused. Like, every little thing shrieked “marketing experts just”.
However that’s changed.
Currently it’s just as helpful for:
- Local services (hair salons, fitness centers, facilities, and so on).
- Coaches and training course makers.
- Specialists and provider.
- Freelancers and solopreneurs.
There are also “snapshots” you can load with prebuilt campaigns tailored to particular markets. That’s a godsend if you don’t wish to develop everything from the ground up.
And for just $97/month on the Starter Plan, it’s an outright take. Nothing else tool provides you this much for that little.
But It’s Not All Plain sailing …
Let’s speak about right stuff that might trip you up– or just flat-out irritate you.
The Learning Curve Is Real
If you’re new to marketing tech, bend up.
GoHighLevel has a great deal going on, and if you attempt to find out everything at the same time, you’ll burn out faster than a discount rate coffee maker.
When I first started, I obtained bewildered promptly. The interface was cumbersome (it’s much better now), and I wasn’t sure where to start.
My suggestions? Begin with the essentials– like CRM and organizing– after that layer in the automations and funnel builder when you’re ready. And don’t even think of launching into SaaS mode till you’ve grasped the core platform.
Educating Products Need a Makeover
GoHighLevel’s consistent updates are awesome, but they come with a catch: the training videos are often obsolete.
You’ll view a walkthrough on YouTube, most likely to try it on your own, and realize … that switch does not also exist any longer.
For a system this powerful, I actually assume they need to focus on upgrading the aid docs and tutorials in real-time. New individuals shouldn’t have to think their method via.
Hidden Costs Sneak Up on You
The pricing looks straightforward. And it type of is.
Yet there are add-on expenses that aren’t very apparent until you begin digging. You’ll pay added for:
- SMS and phone calls
- Email sending out (through Mailgun or comparable)
- AI features
- Some integrations
It’s not crazy costly– and honestly, despite having the add-ons, it’s still less costly than Frankensteining with each other a dozen devices. But it’s something you’ll want to factor into your spending plan.
Client Support Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can also schedule a Zoom phone call with them, which is unusual and very useful.
But the online conversation and SMS support? Hit-or-miss.
Sometimes I ‘d message them and listen to crickets. Various other times, I would certainly get an answer however need to follow up numerous times prior to anything obtained settled.
Best option? Make use of the Zoom calls if you need real aid. Simply don’t depend on fast chat responds to save the day.
Overreliance on Stripe Is Restricting
Below’s the one big feature void: GoHighLevel leans greatly on Stripe for settlements– particularly if you’re making use of SaaS mode.
If Stripe isn’t supported in your country or you choose one more settlement cpu, you’re out of luck (for now).
They did just recently announce a Square integration, which is an appealing action. With any luck more flexibility gets on the way. But as it stands, Stripe is the primary show.
Last Judgment: Is GoHighLevel Only For Agencies
If you’re trying to find a system that:
- Replaces half your tech stack
- Automates your marketing and sales
- Grows with your service
- Offers significant profits possibility via SaaS mode.
… then indeed, GoHighLevel is 100% worth your time.
It’s not perfect. You’ll require persistence, a willingness to discover, and perhaps a little caffeine. But once you’ve got it called in? Game-changer.
And hello, if you have actually ever dreamed of running your very own software program firm or marketing firm, this might be your chance– without needing a group of developers or a Silicon Valley budget plan.