You’ve stumbled across GoHighLevel and you’re wondering– Is this the actual deal, or simply one more overhyped system that promises every little thing and supplies … meh? Who Owns GoHighLevel
Trust me, I’ve been where you are. After making use of GoHighLevel for a few years now, I can inform you straight up: it is among the smartest decisions I’ve made for my business. But (and it’s a big “but”) it’s not all sunlight and rainbows.
Let’s dive into the good, the bad, and the occasionally frustrating so you can find out if GoHighLevel’s the appropriate suitable for you.
GoHighLevel Delivers– However Only If You Know What You’re Doing
Below’s the thing: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for when, that case is legit. You really can run nearly every aspect of your organization from one dashboard.
But right here’s the catch: with world power comes a somewhat confusing interface, a high learning curve, and a “figure-it-out-yourself” vibe sometimes.
Still, if you can get past the rough beginning, it’s like unlocking company superpowers.
What GoHighLevel Obtains Extremely Right
You Can Really Replace a Loads Various Other Tools
If you’ve been piecing together a technology stack with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the mayhem)– this is your chance to streamline.
GoHighLevel allows you handle:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit scheduling
- CRM administration
- Automations (we’ll reach that in a sec)
- On-line programs and memberships
- Social network messaging
- Live conversation
And the checklist keeps expanding. Unless you need a specific eCommerce device or repayment entrance (extra on that later), you’re most likely covered.
It’s Always Evolving
Serious. Someday I log in and see a brand-new feature for TikTok DMs. The following day, they’ve revamped the e-mail editor. After that it’s video uploads, Square integrations, or social coverage.
It’s a living platform. The developers are continuously pushing updates, and the roadmap is loaded with user-suggested features. That component really pleased me– your voice actually matters below.
And while the continuous changes can feel like you’re working on a treadmill that never stops, I would certainly take that over a platform that hasn’t transformed since 2018.
Communication? You’re Covered
If you’re tired of leaping between devices simply to speak with your leads, you’ll love this part.
From one dashboard, you can:
- Make call and drop voicemails
- Send out and obtain SMS
- Blast e-mails or develop sequences
- Conversation on WhatsApp, Who Owns GoHighLevel
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your website (or transform it to SMS mid-convo)
Also much better– there’s a centralized discussion tab where all these messages live. Say goodbye to jumping in between inboxes or failing to remember to respond to that DM from three days ago. (Existed. Taken care of that.).
SaaS Mode = Recurring Earnings Without the Headaches
Below’s where points obtain spicy.
If you’re an agency proprietor, professional, or just someone who intends to make persisting profits without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode lets you market the system under your very own brand. Think about it like white-labeling GoHighLevel, slapping your logo design on it, and charging whatever you desire.
It’s $497/month on your end. Yet if you bill just $97/month to six customers, you’re currently profitable– and every little thing beyond that is sauce.
You don’t need to take care of campaigns or hop on strategy phone calls. Just offer individuals access to the devices and let them keep up it. It’s not 100% passive, yet it’s rather close.
Automate Every little thing
This is probably my preferred part: workflows.
Imagine setting up a multi-channel series that e-mails, messages, and follows up with leads based on their behavior. Automatically reserving telephone calls. Sending onboarding messages. Marking get in touches with. Following up on invoices. Nurturing cool leads for months without lifting a finger.
Seem like a desire? It’s really actual.
The automations are extremely effective, yet I will not exist– they can really feel overwhelming initially. My guidance? Do not try to discover all of it in a weekend break. Beginning small and build from there. The payoff is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel started off very agency-focused. Like, every little thing shrieked “marketers only”.
However that’s changed.
Currently it’s equally as beneficial for:
- Neighborhood organizations (salons, health clubs, clinics, and so on).
- Trains and program makers.
- Professionals and service providers.
- Freelancers and solopreneurs.
There are even “snapshots” you can pack with prebuilt campaigns tailored to details industries. That’s a godsend if you do not intend to construct whatever from the ground up.
And for only $97/month on the Starter Plan, it’s an outright steal. Nothing else device offers you this much for that little.
But It’s Not All Smooth Sailing …
Let’s talk about right stuff that may trip you up– or simply flat-out frustrate you.
The Learning Contour Is Genuine
If you’re brand-new to marketing tech, distort up.
GoHighLevel has a great deal going on, and if you attempt to find out everything simultaneously, you’ll wear out faster than a price cut coffee maker.
When I first began, I got overwhelmed quickly. The user interface was cumbersome (it’s better currently), and I wasn’t sure where to begin.
My guidance? Start with the essentials– like CRM and scheduling– after that layer in the automations and funnel builder when you’re ready. And don’t even think of launching into SaaS mode until you’ve grasped the core platform.
Training Products Required a Remodeling
GoHighLevel’s continuous updates are outstanding, yet they come with a catch: the training videos are often outdated.
You’ll see a walkthrough on YouTube, go to try it yourself, and realize … that button does not even exist any longer.
For a system this effective, I truly believe they must focus on updating the assistance docs and tutorials in real-time. New individuals shouldn’t need to think their means through.
Hidden Costs Slip Up on You
The pricing looks straightforward. And it sort of is.
But there are add-on expenses that aren’t extremely evident until you start excavating. You’ll pay added for:
- SMS and call
- Email sending (through Mailgun or comparable)
- AI features
- Some integrations
It’s not insane expensive– and truthfully, despite the add-ons, it’s still more affordable than Frankensteining with each other a dozen tools. However it’s something you’ll want to factor into your budget.
Consumer Assistance Can Be a Gamble
Let me be clear: the GoHighLevel group does care. You can also schedule a Zoom call with them, which is unusual and very practical.
However the real-time conversation and SMS support? Hit-or-miss.
Occasionally I ‘d message them and listen to crickets. Other times, I ‘d obtain an answer but need to follow up multiple times before anything obtained solved.
Best bet? Make use of the Zoom calls if you require genuine assistance. Just do not depend on quick chat responds to conserve the day.
Overreliance on Stripe Is Restricting
Here’s the one huge feature void: GoHighLevel leans heavily on Stripe for settlements– especially if you’re utilizing SaaS mode.
If Stripe isn’t supported in your country or you like an additional settlement processor, you’re out of luck (for now).
They did recently announce a Square integration, which is an appealing action. Ideally a lot more adaptability is on the method. However as it stands, Stripe is the primary program.
Final Judgment: Who Owns GoHighLevel
If you’re seeking a platform that:
- Replaces half your technology pile
- Automates your marketing and sales
- Grows with your organization
- Deals major revenue potential through SaaS mode.
… then indeed, GoHighLevel is 100% worth your time.
It’s not perfect. You’ll need persistence, a desire to find out, and possibly a little caffeine. But once you’ve got it called in? Game-changer.
And hello, if you’ve ever before desired for running your own software application company or marketing agency, this could be your chance– without needing a team of programmers or a Silicon Valley budget plan.