You’ve stumbled across GoHighLevel and you’re questioning– Is this the real bargain, or just one more overhyped platform that guarantees every little thing and provides … meh? What Kind of Software Is GoHighLevel
Believe me, I’ve been where you are. After making use of GoHighLevel for a couple of years currently, I can inform you directly: it’s one of the smartest decisions I have actually created my company. However (and it’s a big “however”) it’s not all sunshine and rainbows.
Let’s study the good, the bad, and the sometimes discouraging so you can find out if GoHighLevel’s the appropriate fit for you.
GoHighLevel Provides– But Just If You Know What You’re Doing
Here’s the important things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for as soon as, that case is legit. You really can run nearly every facet of your organization from one dashboard.
Yet here’s the catch: with world power comes a slightly complex interface, a high learning contour, and a “figure-it-out-yourself” ambiance at times.
Still, if you can surpass the rough start, it resembles unlocking company superpowers.
What GoHighLevel Obtains Really Right
You Can In Fact Change a Lots Other Devices
If you have actually been assembling a technology pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the mayhem)– this is your chance to streamline.
GoHighLevel allows you handle:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM administration
- Automations (we’ll get to that in a sec)
- On the internet programs and subscriptions
- Social media site messaging
- Live conversation
And the listing maintains expanding. Unless you require a details eCommerce tool or settlement gateway (much more on that later), you’re probably covered.
It’s Always Evolving
Serious. Someday I log in and see a new feature for TikTok DMs. The following day, they have actually overhauled the email editor. After that it’s video uploads, Square integrations, or social reporting.
It’s a living platform. The developers are frequently pushing updates, and the roadmap is loaded with user-suggested features. That part truly amazed me– your voice actually matters here.
And while the consistent modifications can seem like you’re running on a treadmill that never stops, I would certainly take that over a system that hasn’t transformed since 2018.
Communication? You’re Covered
If you’re tired of leaping in between tools simply to speak to your leads, you’ll love this part.
From one dashboard, you can:
- Make phone calls and go down voicemails
- Send and obtain SMS
- Blast emails or construct series
- Conversation on WhatsApp, What Kind of Software Is GoHighLevel
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your site (or convert it to SMS mid-convo)
Even better– there’s a central conversation tab where all these messages live. Say goodbye to bouncing in between inboxes or neglecting to respond to that DM from three days earlier. (Been there. Repaired that.).
SaaS Mode = Recurring Profits Without the Headaches
Right here’s where points get spicy.
If you’re a company proprietor, professional, or simply a person who wants to gain recurring profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you market the platform under your own brand name. Think about it like white-labeling GoHighLevel, slapping your logo on it, and charging whatever you desire.
It’s $497/month on your end. Yet if you bill simply $97/month to six clients, you’re already successful– and whatever beyond that is gravy.
You do not need to handle campaigns or hop on method phone calls. Just give individuals accessibility to the devices and let them run with it. It’s not 100% passive, however it’s rather close.
Automate Every little thing
This is probably my favored part: workflows.
Envision establishing a multi-channel series that e-mails, messages, and follows up with leads based on their habits. Immediately reserving calls. Sending out onboarding messages. Marking get in touches with. Following up on billings. Nurturing cold leads for months without lifting a finger.
Seem like a dream? It’s very real.
The automations are unbelievably powerful, however I won’t exist– they can feel frustrating initially. My recommendations? Don’t try to discover it all in a weekend break. Start small and construct from there. The reward is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel started off really agency-focused. Like, everything howled “online marketers just”.
Yet that’s changed.
Currently it’s just as helpful for:
- Neighborhood businesses (beauty salons, fitness centers, centers, etc).
- Instructors and training course designers.
- Experts and provider.
- Consultants and solopreneurs.
There are even “snapshots” you can pack with prebuilt campaigns tailored to certain sectors. That’s a blessing if you do not intend to develop every little thing from scratch.
And for only $97/month on the Starter Plan, it’s an outright swipe. No other tool provides you this much for that little.
However It’s Not All Smooth Sailing …
Let’s talk about right stuff that might trip you up– or simply flat-out frustrate you.
The Learning Contour Is Actual
If you’re brand-new to marketing tech, bend up.
GoHighLevel has a whole lot taking place, and if you attempt to discover everything simultaneously, you’ll stress out faster than a discount coffee maker.
When I first started, I obtained overwhelmed quickly. The user interface was confusing (it’s better now), and I had not been sure where to begin.
My guidance? Beginning with the essentials– like CRM and scheduling– after that layer in the automations and funnel builder when you’re ready. And don’t also think of launching into SaaS mode until you have actually grasped the core system.
Training Materials Required a Makeover
GoHighLevel’s consistent updates are awesome, however they include a catch: the training videos are often outdated.
You’ll watch a walkthrough on YouTube, go to try it on your own, and recognize … that button does not also exist anymore.
For a platform this effective, I actually think they ought to prioritize updating the aid docs and tutorials in real-time. New users should not have to think their way through.
Hidden Expenses Sneak Up on You
The pricing looks easy. And it kind of is.
However there are add-on costs that aren’t very apparent up until you begin digging. You’ll pay added for:
- SMS and telephone call
- Email sending (through Mailgun or similar)
- AI features
- Some integrations
It’s not crazy pricey– and honestly, despite the add-ons, it’s still less expensive than Frankensteining with each other a loads tools. However it’s something you’ll want to factor right into your budget plan.
Customer Assistance Can Be a Gamble
Let me be clear: the GoHighLevel group does care. You can also set up a Zoom telephone call with them, which is rare and extremely useful.
However the live chat and SMS support? Hit or miss.
Occasionally I ‘d message them and hear crickets. Various other times, I would certainly get a response but have to follow up multiple times before anything got resolved.
Best choice? Use the Zoom calls if you require real assistance. Just do not rely upon fast chat replies to conserve the day.
Overreliance on Stripe Is Restricting
Right here’s the one huge feature space: GoHighLevel leans greatly on Stripe for repayments– particularly if you’re using SaaS mode.
If Stripe isn’t sustained in your nation or you choose another payment processor, you run out good luck (in the meantime).
They did just recently introduce a Square integration, which is an appealing step. With any luck a lot more flexibility gets on the way. Yet as it stands, Stripe is the major show.
Last Verdict: What Kind of Software Is GoHighLevel
If you’re seeking a system that:
- Changes half your technology stack
- Automates your marketing and sales
- Grows with your organization
- Offers severe revenue possibility through SaaS mode.
… then of course, GoHighLevel is 100% worth your time.
It’s not ideal. You’ll need patience, a readiness to find out, and perhaps a little caffeine. Once you’ve got it dialed in? Game-changer.
And hi there, if you’ve ever imagined running your own software program company or marketing agency, this may be your possibility– without needing a group of designers or a Silicon Valley spending plan.