You’ve stumbled across GoHighLevel and you’re wondering– Is this the genuine deal, or just another overhyped platform that assures everything and supplies … meh? What Is The Purpose of GoHighLevel
Believe me, I’ve been where you are. After making use of GoHighLevel for a few years now, I can tell you straight up: it’s one of the most intelligent choices I’ve made for my company. However (and it’s a big “yet”) it’s not all sunlight and rainbows.
Let’s study the excellent, the poor, and the sometimes aggravating so you can find out if GoHighLevel’s the right fit for you.
GoHighLevel Provides– However Just If You Know What You’re Doing
Here’s the important things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for when, that insurance claim is official. You truly can run almost every facet of your company from one dashboard.
But right here’s the catch: with great power comes a slightly confusing interface, a high learning curve, and a “figure-it-out-yourself” vibe at times.
Still, if you can get past the rough start, it resembles unlocking business superpowers.
What GoHighLevel Obtains Very Right
You Can Really Replace a Lots Various Other Tools
If you’ve been piecing together a tech pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the mayhem)– this is your chance to streamline.
GoHighLevel allows you deal with:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM management
- Automations (we’ll get to that in a sec)
- On-line training courses and subscriptions
- Social media site messaging
- Live conversation
And the list keeps expanding. Unless you need a particular eCommerce device or settlement entrance (much more on that particular later), you’re possibly covered.
It’s Always Evolving
Seriously. One day I log in and see a new feature for TikTok DMs. The following day, they’ve overhauled the e-mail editor. After that it’s video uploads, Square integrations, or social coverage.
It’s a living system. The programmers are constantly pushing updates, and the roadmap is loaded with user-suggested features. That component really pleased me– your voice in fact matters right here.
And while the consistent adjustments can feel like you’re running on a treadmill that never ever stops, I would certainly take that over a system that hasn’t changed because 2018.
Interaction? You’re Covered
If you’re tired of jumping in between devices simply to speak with your leads, you’ll love this part.
From one control panel, you can:
- Make call and drop voicemails
- Send and receive SMS
- Blast e-mails or construct series
- Conversation on WhatsApp, What Is The Purpose of GoHighLevel
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your site (or transform it to text mid-convo)
Even better– there’s a central discussion tab where all these messages live. No more jumping between inboxes or failing to remember to reply to that DM from 3 days back. (Existed. Dealt with that.).
SaaS Mode = Recurring Revenue Without the Headaches
Here’s where things get spicy.
If you’re an agency owner, consultant, or just someone who intends to earn recurring revenue without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you market the system under your own brand. Think of it like white-labeling GoHighLevel, slapping your logo on it, and billing whatever you want.
It’s $497/month on your end. However if you charge simply $97/month to 6 customers, you’re currently profitable– and every little thing beyond that is gravy.
You do not need to manage campaigns or hop on technique calls. Just give individuals accessibility to the tools and let them keep up it. It’s not 100% passive, but it’s rather close.
Automate Whatever
This is most likely my preferred part: workflows.
Imagine setting up a multi-channel sequence that e-mails, texts, and follows up with leads based on their habits. Immediately scheduling phone calls. Sending onboarding messages. Labeling calls. Acting on invoices. Nurturing chilly leads for months without lifting a finger.
Seem like a desire? It’s very genuine.
The automations are unbelievably effective, however I won’t exist– they can really feel frustrating in the beginning. My guidance? Do not try to discover all of it in a weekend break. Beginning tiny and build from there. The payback is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel began really agency-focused. Like, every little thing yelled “marketers just”.
However that’s altered.
Now it’s just as beneficial for:
- Regional businesses (hair salons, fitness centers, centers, etc).
- Trainers and course developers.
- Experts and provider.
- Consultants and solopreneurs.
There are even “snapshots” you can pack with prebuilt campaigns tailored to particular industries. That’s a blessing if you don’t want to construct everything from scratch.
And for only $97/month on the Starter Plan, it’s an absolute take. Nothing else device gives you this much for that little.
But It’s Not All Plain sailing …
Let’s talk about right stuff that may trip you up– or simply flat-out annoy you.
The Learning Curve Is Genuine
If you’re brand new to marketing tech, buckle up.
GoHighLevel has a great deal taking place, and if you attempt to discover everything at the same time, you’ll stress out faster than a discount coffee machine.
When I first started, I got bewildered swiftly. The user interface was cumbersome (it’s much better now), and I wasn’t sure where to begin.
My guidance? Beginning with the basics– like CRM and scheduling– after that layer in the automations and funnel builder when you’re ready. And do not even think of launching into SaaS mode up until you have actually mastered the core system.
Educating Products Required a Makeover
GoHighLevel’s continuous updates are remarkable, but they feature a catch: the training video clips are usually out-of-date.
You’ll see a walkthrough on YouTube, most likely to try it on your own, and understand … that switch doesn’t also exist anymore.
For a platform this effective, I actually think they ought to prioritize updating the assistance docs and tutorials in real-time. New users should not need to presume their method with.
Hidden Expenses Slip Up on You
The pricing looks basic. And it sort of is.
Yet there are add-on expenses that aren’t very apparent until you begin digging. You’ll pay added for:
- SMS and phone calls
- Email sending out (via Mailgun or comparable)
- AI features
- Some integrations
It’s not insane expensive– and honestly, even with the attachments, it’s still less expensive than Frankensteining with each other a dozen tools. Yet it’s something you’ll want to factor into your budget.
Consumer Support Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can also set up a Zoom phone call with them, which is unusual and really practical.
However the live conversation and SMS assistance? Hit-or-miss.
Often I would certainly message them and listen to crickets. Various other times, I ‘d get a response yet need to follow up several times before anything obtained resolved.
Best option? Make use of the Zoom calls if you need real aid. Just don’t count on quick conversation responds to save the day.
Overreliance on Stripe Is Restricting
Here’s the one big feature space: GoHighLevel leans heavily on Stripe for repayments– particularly if you’re utilizing SaaS mode.
If Stripe isn’t sustained in your nation or you like one more settlement processor, you run out luck (for now).
They did lately introduce a Square integration, which is an encouraging step. Ideally more flexibility gets on the way. But as it stands, Stripe is the major program.
Last Judgment: What Is The Purpose of GoHighLevel
If you’re seeking a platform that:
- Replaces half your tech pile
- Automates your marketing and sales
- Expands with your company
- Offers severe earnings capacity via SaaS mode.
… then of course, GoHighLevel is 100% worth your time.
It’s not perfect. You’ll require perseverance, a desire to find out, and possibly a little caffeine. But once you’ve got it called in? Game-changer.
And hi, if you’ve ever dreamed of running your very own software application firm or marketing firm, this might be your possibility– without needing a group of programmers or a Silicon Valley budget plan.