You’ve stumbled across GoHighLevel and you’re asking yourself– Is this the actual deal, or just one more overhyped platform that promises every little thing and supplies … meh? What Does GoHighLevel Do
Believe me, I have actually been where you are. After making use of GoHighLevel for a few years currently, I can tell you straight up: it’s one of the smartest choices I’ve created my business. Yet (and it’s a big “but”) it’s not all sunlight and rainbows.
Let’s study the great, the negative, and the sometimes irritating so you can figure out if GoHighLevel’s the best suitable for you.
GoHighLevel Delivers– But Just If You Know What You’re Doing
Here’s things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for as soon as, that insurance claim is legit. You actually can run virtually every element of your company from one dashboard.
However right here’s the catch: with great power comes a slightly complicated interface, a steep learning contour, and a “figure-it-out-yourself” vibe at times.
Still, if you can surpass the rough beginning, it’s like opening company superpowers.
What GoHighLevel Gets Really Right
You Can Really Replace a Dozen Other Devices
If you’ve been piecing together a technology pile with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the disorder)– this is your possibility to streamline.
GoHighLevel lets you handle:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit organizing
- CRM monitoring
- Automations (we’ll reach that in a sec)
- Online training courses and subscriptions
- Social network messaging
- Live conversation
And the listing keeps expanding. Unless you require a particular eCommerce device or payment portal (much more on that particular later), you’re probably covered.
It’s Always Evolving
No joke. Eventually I visit and see a brand-new feature for TikTok DMs. The next day, they have actually revamped the email editor. After that it’s video uploads, Square integrations, or social reporting.
It’s a living platform. The designers are constantly pressing updates, and the roadmap is packed with user-suggested features. That part truly amazed me– your voice in fact matters here.
And while the continuous modifications can feel like you’re working on a treadmill that never stops, I ‘d take that over a platform that hasn’t altered given that 2018.
Communication? You’re Covered
If you’re tired of jumping in between devices simply to speak to your leads, you’ll love this component.
From one control panel, you can:
- Make telephone call and go down voicemails
- Send out and receive SMS
- Blast e-mails or develop series
- Conversation on WhatsApp, What Does GoHighLevel Do
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your website (or convert it to SMS mid-convo)
Even better– there’s a central conversation tab where all these messages live. No more bouncing between inboxes or failing to remember to respond to that DM from 3 days ago. (Existed. Dealt with that.).
SaaS Mode = Recurring Earnings Without the Headaches
Here’s where things obtain spicy.
If you’re an agency proprietor, professional, or simply somebody who wishes to gain reoccuring earnings without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you resell the system under your very own brand name. Think of it like white-labeling GoHighLevel, slapping your logo design on it, and billing whatever you desire.
It’s $497/month on your end. However if you charge just $97/month to six customers, you’re currently successful– and every little thing past that is sauce.
You do not have to manage campaigns or get on technique telephone calls. Just give people accessibility to the tools and let them keep up it. It’s not 100% passive, yet it’s quite close.
Automate Everything
This is probably my favorite component: workflows.
Think of establishing a multi-channel series that e-mails, texts, and follows up with leads based on their actions. Instantly booking calls. Sending out onboarding messages. Tagging calls. Following up on invoices. Supporting cold leads for months without lifting a finger.
Sound like a desire? It’s very real.
The automations are incredibly effective, however I won’t exist– they can feel overwhelming initially. My suggestions? Do not attempt to discover everything in a weekend break. Start tiny and construct from there. The benefit deserves it.
It’s Not Just for Agencies Any Longer
GoHighLevel began really agency-focused. Like, everything shouted “marketing professionals just”.
Yet that’s changed.
Currently it’s equally as beneficial for:
- Local companies (hair salons, gyms, clinics, and so on).
- Trainers and training course makers.
- Consultants and company.
- Freelancers and solopreneurs.
There are also “snapshots” you can pack with prebuilt campaigns tailored to certain industries. That’s a blessing if you don’t want to build everything from the ground up.
And for only $97/month on the Starter Plan, it’s an absolute steal. No other device gives you this much for that little.
Yet It’s Not All Smooth Sailing …
Let’s speak about the stuff that could trip you up– or simply flat-out irritate you.
The Learning Contour Is Real
If you’re new to marketing tech, twist up.
GoHighLevel has a whole lot taking place, and if you attempt to learn whatever simultaneously, you’ll burn out faster than a discount coffee maker.
When I first began, I got overwhelmed rapidly. The interface was cumbersome (it’s better now), and I wasn’t sure where to begin.
My guidance? Beginning with the essentials– like CRM and scheduling– after that layer in the automations and funnel builder when you prepare. And do not even think about launching into SaaS mode up until you have actually grasped the core platform.
Educating Products Need a Remodeling
GoHighLevel’s constant updates are remarkable, yet they feature a catch: the training video clips are commonly out-of-date.
You’ll enjoy a walkthrough on YouTube, most likely to try it yourself, and realize … that button doesn’t even exist any longer.
For a system this powerful, I truly assume they should focus on updating the assistance docs and tutorials in real-time. New customers should not need to presume their method with.
Hidden Prices Sneak Up on You
The pricing looks easy. And it kind of is.
Yet there are add-on prices that aren’t incredibly noticeable until you start excavating. You’ll pay additional for:
- SMS and phone calls
- Email sending out (via Mailgun or similar)
- AI features
- Some integrations
It’s not insane pricey– and truthfully, despite having the add-ons, it’s still less expensive than Frankensteining with each other a loads devices. Yet it’s something you’ll want to factor right into your spending plan.
Client Assistance Can Be a Wager
Let me be clear: the GoHighLevel group does care. You can even set up a Zoom telephone call with them, which is uncommon and very helpful.
But the real-time conversation and SMS support? Hit-or-miss.
Occasionally I would certainly message them and listen to crickets. Various other times, I would certainly obtain a solution but have to follow up numerous times before anything got resolved.
Best bet? Make use of the Zoom calls if you need actual aid. Just do not rely on quick conversation replies to save the day.
Overreliance on Stripe Is Limiting
Right here’s the one big feature gap: GoHighLevel leans heavily on Stripe for settlements– specifically if you’re making use of SaaS mode.
If Stripe isn’t sustained in your nation or you choose an additional payment cpu, you’re out of good luck (for now).
They did recently introduce a Square integration, which is an appealing step. Hopefully more adaptability is on the way. Yet as it stands, Stripe is the main show.
Last Decision: What Does GoHighLevel Do
If you’re searching for a platform that:
- Changes half your tech pile
- Automates your marketing and sales
- Expands with your service
- Deals serious income potential through SaaS mode.
… after that yes, GoHighLevel is 100% worth your time.
It’s not perfect. You’ll need patience, a determination to learn, and perhaps a little high levels of caffeine. Once you’ve got it dialed in? Game-changer.
And hey, if you’ve ever desired for running your own software company or marketing company, this might be your opportunity– without requiring a group of designers or a Silicon Valley budget.