You’ve come across GoHighLevel and you’re wondering– Is this the genuine deal, or just an additional overhyped platform that assures whatever and supplies … meh? How Does GoHighLevel Work
Believe me, I’ve been where you are. After making use of GoHighLevel for a few years now, I can inform you straight up: it’s one of the smartest choices I have actually created my company. However (and it’s a large “but”) it’s not all sunlight and rainbows.
Let’s dive into the great, the bad, and the sometimes irritating so you can determine if GoHighLevel’s the right fit for you.
GoHighLevel Provides– But Only If You Know What You’re Doing
Right here’s the important things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM system– and for once, that insurance claim is legitimate. You really can run virtually every aspect of your business from one control panel.
Yet here’s the catch: with world power comes a somewhat complex user interface, a steep learning contour, and a “figure-it-out-yourself” vibe at times.
Still, if you can get past the bumpy start, it resembles opening business superpowers.
What GoHighLevel Gets Very Right
You Can Really Change a Loads Other Tools
If you have actually been assembling a technology pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the disorder)– this is your possibility to simplify.
GoHighLevel lets you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit scheduling
- CRM management
- Automations (we’ll get to that in a sec)
- On the internet courses and subscriptions
- Social media site messaging
- Live conversation
And the listing maintains expanding. Unless you need a particular eCommerce tool or payment portal (more on that particular later), you’re most likely covered.
It’s Always Evolving
No joke. Eventually I log in and see a new feature for TikTok DMs. The next day, they’ve revamped the email editor. Then it’s video uploads, Square integrations, or social reporting.
It’s a living platform. The programmers are frequently pushing updates, and the roadmap is packed with user-suggested features. That part really satisfied me– your voice in fact matters below.
And while the consistent changes can seem like you’re working on a treadmill that never quits, I would certainly take that over a platform that hasn’t altered since 2018.
Communication? You’re Covered
If you’re tired of jumping between devices just to speak with your leads, you’ll love this part.
From one dashboard, you can:
- Make call and go down voicemails
- Send out and obtain SMS
- Blast e-mails or construct sequences
- Chat on WhatsApp, How Does GoHighLevel Work
- Send Out Instagram, Facebook and TikTok DMs.
- Live conversation on your site (or transform it to SMS mid-convo)
Even better– there’s a central discussion tab where all these messages live. Say goodbye to jumping between inboxes or failing to remember to reply to that DM from 3 days ago. (Existed. Taken care of that.).
SaaS Mode = Recurring Income Without the Headaches
Right here’s where things obtain spicy.
If you’re an agency owner, specialist, or just somebody who intends to earn persisting profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode lets you resell the system under your own brand name. Consider it like white-labeling GoHighLevel, slapping your logo design on it, and charging whatever you want.
It’s $497/month on your end. However if you charge simply $97/month to 6 clients, you’re currently rewarding– and everything past that is sauce.
You don’t need to manage campaigns or hop on method phone calls. Simply provide individuals access to the tools and let them run with it. It’s not 100% passive, yet it’s pretty close.
Automate Everything
This is possibly my favored component: workflows.
Imagine establishing a multi-channel sequence that e-mails, texts, and follows up with leads based upon their habits. Automatically scheduling calls. Sending out onboarding messages. Marking contacts. Acting on invoices. Supporting cool leads for months without lifting a finger.
Seem like a desire? It’s very real.
The automations are unbelievably powerful, yet I will not lie– they can really feel frustrating at first. My advice? Do not try to learn all of it in a weekend. Beginning small and build from there. The payback is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel began extremely agency-focused. Like, whatever screamed “marketing professionals only”.
However that’s altered.
Currently it’s equally as useful for:
- Local services (beauty parlors, health clubs, clinics, etc).
- Trains and course designers.
- Professionals and service providers.
- Freelancers and solopreneurs.
There are also “snapshots” you can load with prebuilt campaigns customized to details markets. That’s a blessing if you don’t intend to build everything from scratch.
And for just $97/month on the Starter Plan, it’s an outright steal. Nothing else tool gives you this much for that little.
However It’s Not All Plain sailing …
Let’s speak about the stuff that could trip you up– or just flat-out irritate you.
The Learning Curve Is Actual
If you’re new to marketing technology, twist up.
GoHighLevel has a whole lot going on, and if you try to discover everything simultaneously, you’ll burn out faster than a discount coffee machine.
When I first started, I got overwhelmed rapidly. The interface was cumbersome (it’s far better currently), and I had not been certain where to begin.
My guidance? Start with the basics– like CRM and organizing– after that layer in the automations and funnel builder when you’re ready. And don’t even think of launching into SaaS mode until you have actually mastered the core platform.
Educating Products Required a Remodeling
GoHighLevel’s continuous updates are remarkable, however they include a catch: the training video clips are typically outdated.
You’ll enjoy a walkthrough on YouTube, go to try it yourself, and recognize … that button does not even exist any longer.
For a platform this effective, I really think they ought to prioritize updating the assistance docs and tutorials in real-time. New customers should not need to presume their way via.
Hidden Costs Sneak Up on You
The pricing looks basic. And it kind of is.
However there are add-on prices that aren’t incredibly apparent until you start digging. You’ll pay additional for:
- SMS and call
- Email sending out (via Mailgun or similar)
- AI features
- Some integrations
It’s not insane expensive– and truthfully, despite the add-ons, it’s still more affordable than Frankensteining together a loads tools. However it’s something you’ll intend to factor right into your spending plan.
Customer Assistance Can Be a Wager
Let me be clear: the GoHighLevel group does care. You can also arrange a Zoom phone call with them, which is rare and really practical.
Yet the live chat and SMS assistance? Hit-or-miss.
Often I would certainly message them and hear crickets. Various other times, I would certainly get a solution however need to follow up several times before anything obtained settled.
Best option? Use the Zoom calls if you need real assistance. Just do not count on fast chat responds to save the day.
Overreliance on Stripe Is Restricting
Right here’s the one big feature space: GoHighLevel leans greatly on Stripe for payments– particularly if you’re making use of SaaS mode.
If Stripe isn’t supported in your nation or you like an additional repayment cpu, you run out good luck (for now).
They did lately announce a Square integration, which is an appealing step. With any luck a lot more adaptability is on the way. However as it stands, Stripe is the main show.
Last Judgment: How Does GoHighLevel Work
If you’re looking for a system that:
- Replaces half your technology stack
- Automates your marketing and sales
- Grows with your company
- Deals major income capacity through SaaS mode.
… after that yes, GoHighLevel is 100% worth your time.
It’s not best. You’ll require perseverance, a readiness to discover, and maybe a little high levels of caffeine. Once you’ve got it called in? Game-changer.
And hey, if you have actually ever before imagined running your own software program firm or marketing company, this may be your chance– without requiring a group of developers or a Silicon Valley budget plan.