You’ve stumbled across GoHighLevel and you’re asking yourself– Is this the genuine bargain, or simply an additional overhyped system that promises every little thing and delivers … meh? GoHighLevel Varun Vairavan
Believe me, I have actually been where you are. After using GoHighLevel for a few years now, I can tell you straight up: it is among the most intelligent decisions I have actually produced my business. Yet (and it’s a huge “yet”) it’s not all sunshine and rainbows.
Let’s dive into the excellent, the negative, and the sometimes irritating so you can find out if GoHighLevel’s the ideal suitable for you.
GoHighLevel Supplies– But Only If You Know What You’re Doing
Right here’s the important things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for as soon as, that case is legitimate. You truly can run virtually every facet of your business from one dashboard.
Yet below’s the catch: with world power comes a somewhat complex interface, a steep learning contour, and a “figure-it-out-yourself” vibe sometimes.
Still, if you can surpass the bumpy beginning, it resembles opening company superpowers.
What GoHighLevel Gets Extremely Right
You Can In Fact Change a Loads Various Other Tools
If you’ve been piecing together a technology stack with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your chance to simplify.
GoHighLevel allows you deal with:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment organizing
- CRM monitoring
- Automations (we’ll get to that in a sec)
- Online training courses and subscriptions
- Social media messaging
- Live chat
And the list keeps growing. Unless you need a details eCommerce tool or payment gateway (much more on that particular later), you’re probably covered.
It’s Always Evolving
Seriously. Someday I log in and see a new feature for TikTok DMs. The following day, they’ve revamped the email editor. Then it’s video uploads, Square integrations, or social reporting.
It’s a living system. The designers are constantly pressing updates, and the roadmap is packed with user-suggested features. That part really satisfied me– your voice actually matters right here.
And while the consistent changes can seem like you’re running on a treadmill that never ever stops, I would certainly take that over a system that hasn’t transformed considering that 2018.
Communication? You’re Covered
If you’re tired of leaping between devices simply to talk to your leads, you’ll enjoy this component.
From one control panel, you can:
- Make call and drop voicemails
- Send out and receive SMS
- Blast e-mails or build series
- Chat on WhatsApp, GoHighLevel Varun Vairavan
- Send Instagram, Facebook and TikTok DMs.
- Live conversation on your site (or convert it to SMS mid-convo)
Also far better– there’s a centralized conversation tab where all these messages live. No more bouncing in between inboxes or failing to remember to reply to that DM from three days ago. (Been there. Taken care of that.).
SaaS Mode = Recurring Income Without the Headaches
Right here’s where points get spicy.
If you’re a firm proprietor, professional, or simply a person who wants to make repeating income without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode allows you re-sell the system under your very own brand. Consider it like white-labeling GoHighLevel, slapping your logo on it, and billing whatever you want.
It’s $497/month on your end. Yet if you bill simply $97/month to 6 customers, you’re already profitable– and every little thing beyond that is gravy.
You do not need to handle campaigns or hop on strategy telephone calls. Just provide individuals access to the devices and let them run with it. It’s not 100% passive, but it’s quite close.
Automate Every little thing
This is most likely my preferred part: workflows.
Visualize setting up a multi-channel sequence that emails, texts, and follows up with leads based upon their actions. Automatically scheduling calls. Sending out onboarding messages. Marking contacts. Acting on billings. Supporting cold leads for months without lifting a finger.
Seem like a dream? It’s very actual.
The automations are exceptionally powerful, but I won’t exist– they can really feel frustrating in the beginning. My guidance? Do not try to learn it all in a weekend break. Begin small and construct from there. The payback is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel started off extremely agency-focused. Like, everything shouted “marketing professionals only”.
However that’s altered.
Currently it’s equally as helpful for:
- Regional organizations (salons, fitness centers, centers, etc).
- Instructors and program designers.
- Professionals and service providers.
- Freelancers and solopreneurs.
There are also “snapshots” you can pack with prebuilt campaigns customized to certain industries. That’s a blessing if you don’t wish to build every little thing from scratch.
And for only $97/month on the Starter Plan, it’s an outright steal. Nothing else tool gives you this much for that little.
Yet It’s Not All Smooth Sailing …
Let’s talk about the stuff that could journey you up– or just flat-out annoy you.
The Learning Curve Is Actual
If you’re all new to marketing tech, twist up.
GoHighLevel has a great deal going on, and if you attempt to learn whatever at the same time, you’ll stress out faster than a discount coffee machine.
When I first began, I got overwhelmed rapidly. The user interface was confusing (it’s much better now), and I had not been certain where to begin.
My recommendations? Start with the essentials– like CRM and scheduling– then layer in the automations and funnel builder when you’re ready. And do not even think of launching into SaaS mode up until you’ve mastered the core platform.
Educating Materials Required a Makeover
GoHighLevel’s consistent updates are outstanding, however they come with a catch: the training video clips are typically out-of-date.
You’ll see a walkthrough on YouTube, go to try it on your own, and recognize … that button doesn’t also exist anymore.
For a platform this effective, I actually believe they should focus on updating the aid docs and tutorials in real-time. New users should not have to guess their way via.
Hidden Costs Slip Up on You
The pricing looks easy. And it sort of is.
Yet there are add-on costs that aren’t very apparent until you begin digging. You’ll pay additional for:
- SMS and phone calls
- Email sending (through Mailgun or comparable)
- AI features
- Some integrations
It’s not crazy costly– and honestly, even with the add-ons, it’s still cheaper than Frankensteining with each other a loads tools. But it’s something you’ll wish to factor into your budget.
Client Support Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can even arrange a Zoom phone call with them, which is rare and really useful.
Yet the real-time conversation and SMS assistance? Hit or miss.
In some cases I would certainly message them and hear crickets. Various other times, I ‘d get a solution however need to follow up several times before anything obtained solved.
Best choice? Utilize the Zoom calls if you need actual help. Simply do not rely on fast chat responds to conserve the day.
Overreliance on Stripe Is Restricting
Right here’s the one large feature space: GoHighLevel leans heavily on Stripe for repayments– especially if you’re utilizing SaaS mode.
If Stripe isn’t sustained in your country or you prefer an additional payment cpu, you’re out of luck (for now).
They did lately reveal a Square integration, which is an appealing step. Hopefully more versatility is on the method. However as it stands, Stripe is the main show.
Last Judgment: GoHighLevel Varun Vairavan
If you’re looking for a platform that:
- Changes half your technology stack
- Automates your marketing and sales
- Expands with your company
- Deals major profits possibility via SaaS mode.
… then of course, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll need persistence, a willingness to find out, and possibly a little caffeine. But once you’ve got it dialed in? Game-changer.
And hey, if you have actually ever before dreamed of running your own software company or marketing company, this could be your opportunity– without needing a group of developers or a Silicon Valley budget plan.