You’ve come across GoHighLevel and you’re asking yourself– Is this the real bargain, or simply one more overhyped system that assures whatever and delivers … meh? GoHighLevel Travel Agency Playbook
Trust me, I’ve been where you are. After making use of GoHighLevel for a couple of years now, I can tell you directly: it’s one of the smartest choices I have actually created my company. However (and it’s a large “however”) it’s not all sunlight and rainbows.
Let’s study the great, the poor, and the periodically aggravating so you can determine if GoHighLevel’s the right suitable for you.
GoHighLevel Supplies– But Only If You Know What You’re Doing
Below’s the thing: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for when, that insurance claim is official. You really can run almost every aspect of your company from one dashboard.
But here’s the catch: with world power comes a somewhat complicated user interface, a steep learning contour, and a “figure-it-out-yourself” ambiance sometimes.
Still, if you can surpass the bumpy start, it resembles opening service superpowers.
What GoHighLevel Obtains Really Right
You Can Actually Change a Lots Various Other Devices
If you’ve been piecing together a technology pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the disorder)– this is your opportunity to simplify.
GoHighLevel lets you handle:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment organizing
- CRM administration
- Automations (we’ll get to that in a sec)
- On the internet training courses and memberships
- Social network messaging
- Live chat
And the checklist maintains expanding. Unless you need a certain eCommerce device or settlement gateway (much more on that particular later), you’re possibly covered.
It’s Always Evolving
Seriously. One day I log in and see a brand-new feature for TikTok DMs. The following day, they have actually overhauled the e-mail editor. Then it’s video uploads, Square integrations, or social reporting.
It’s a living system. The designers are frequently pushing updates, and the roadmap is loaded with user-suggested features. That component really amazed me– your voice actually matters here.
And while the constant adjustments can seem like you’re working on a treadmill that never ever quits, I would certainly take that over a platform that hasn’t changed since 2018.
Communication? You’re Covered
If you’re tired of jumping between tools simply to speak with your leads, you’ll enjoy this part.
From one control panel, you can:
- Make telephone call and go down voicemails
- Send out and obtain SMS
- Blast e-mails or build series
- Conversation on WhatsApp, GoHighLevel Travel Agency Playbook
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your site (or convert it to text mid-convo)
Even better– there’s a centralized discussion tab where all these messages live. No more bouncing between inboxes or neglecting to reply to that DM from three days earlier. (Existed. Fixed that.).
SaaS Mode = Recurring Revenue Without the Headaches
Below’s where points get spicy.
If you’re an agency owner, consultant, or just somebody who wishes to gain recurring profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you market the platform under your very own brand name. Think of it like white-labeling GoHighLevel, slapping your logo on it, and billing whatever you desire.
It’s $497/month on your end. However if you charge just $97/month to 6 customers, you’re already rewarding– and every little thing past that is sauce.
You do not need to manage campaigns or get on method phone calls. Simply offer people accessibility to the devices and let them keep up it. It’s not 100% passive, yet it’s rather close.
Automate Every little thing
This is probably my favorite part: workflows.
Envision establishing a multi-channel sequence that emails, messages, and follows up with leads based upon their actions. Immediately booking phone calls. Sending onboarding messages. Marking calls. Acting on billings. Nurturing cold leads for months without lifting a finger.
Seem like a dream? It’s extremely real.
The automations are unbelievably effective, but I won’t exist– they can really feel frustrating initially. My advice? Don’t try to discover all of it in a weekend. Beginning tiny and develop from there. The payback is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel started very agency-focused. Like, everything yelled “online marketers only”.
Yet that’s transformed.
Currently it’s equally as beneficial for:
- Regional organizations (salons, fitness centers, facilities, and so on).
- Coaches and program makers.
- Specialists and company.
- Consultants and solopreneurs.
There are even “snapshots” you can pack with prebuilt campaigns tailored to specific sectors. That’s a blessing if you don’t want to construct everything from square one.
And for just $97/month on the Starter Plan, it’s an outright take. Nothing else device gives you this much for that little.
Yet It’s Not All Smooth Sailing …
Let’s speak about the stuff that could trip you up– or just flat-out irritate you.
The Learning Contour Is Genuine
If you’re all new to marketing technology, twist up.
GoHighLevel has a lot going on, and if you attempt to find out whatever at the same time, you’ll wear out faster than a discount coffee machine.
When I initially started, I obtained bewildered rapidly. The user interface was cumbersome (it’s far better currently), and I wasn’t sure where to begin.
My guidance? Begin with the basics– like CRM and organizing– after that layer in the automations and funnel builder when you prepare. And don’t even think of launching into SaaS mode till you’ve understood the core system.
Training Products Need a Remodeling
GoHighLevel’s continuous updates are incredible, however they feature a catch: the training videos are frequently obsolete.
You’ll see a walkthrough on YouTube, most likely to try it on your own, and recognize … that switch does not even exist anymore.
For a system this powerful, I truly believe they need to focus on upgrading the help docs and tutorials in real-time. New users shouldn’t need to presume their method via.
Hidden Expenses Creep Up on You
The pricing looks simple. And it type of is.
Yet there are add-on expenses that aren’t extremely apparent up until you start digging. You’ll pay extra for:
- SMS and call
- Email sending (via Mailgun or comparable)
- AI features
- Some integrations
It’s not insane costly– and truthfully, even with the attachments, it’s still less costly than Frankensteining together a loads tools. But it’s something you’ll intend to factor into your spending plan.
Customer Support Can Be a Wager
Let me be clear: the GoHighLevel team does care. You can also set up a Zoom phone call with them, which is uncommon and really practical.
But the live conversation and SMS support? Hit-or-miss.
Occasionally I ‘d message them and hear crickets. Other times, I would certainly get an answer but need to follow up several times before anything got resolved.
Best choice? Use the Zoom calls if you need real aid. Just don’t rely upon fast conversation replies to conserve the day.
Overreliance on Stripe Is Restricting
Below’s the one large feature void: GoHighLevel leans greatly on Stripe for payments– particularly if you’re making use of SaaS mode.
If Stripe isn’t sustained in your country or you like another payment cpu, you’re out of luck (in the meantime).
They did recently announce a Square integration, which is an appealing step. Hopefully more adaptability gets on the way. However as it stands, Stripe is the major show.
Last Judgment: GoHighLevel Travel Agency Playbook
If you’re seeking a platform that:
- Replaces half your tech stack
- Automates your marketing and sales
- Expands with your service
- Offers serious profits capacity through SaaS mode.
… then of course, GoHighLevel is 100% worth your time.
It’s not perfect. You’ll require persistence, a willingness to discover, and maybe a little high levels of caffeine. But once you’ve got it called in? Game-changer.
And hi, if you have actually ever before imagined running your own software application business or marketing company, this could be your chance– without requiring a team of designers or a Silicon Valley budget.