You’ve stumbled across GoHighLevel and you’re wondering– Is this the actual deal, or simply an additional overhyped platform that guarantees everything and delivers … meh? GoHighLevel Pros and Cons
Trust me, I’ve been where you are. After utilizing GoHighLevel for a couple of years now, I can tell you straight up: it’s one of the most intelligent choices I’ve created my business. Yet (and it’s a large “yet”) it’s not all sunshine and rainbows.
Let’s study the excellent, the bad, and the periodically discouraging so you can figure out if GoHighLevel’s the appropriate suitable for you.
GoHighLevel Provides– Yet Just If You Know What You’re Doing
Below’s the important things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for once, that insurance claim is official. You actually can run virtually every element of your business from one dashboard.
Yet here’s the catch: with great power comes a somewhat complicated interface, a high learning curve, and a “figure-it-out-yourself” vibe sometimes.
Still, if you can surpass the rough beginning, it resembles unlocking service superpowers.
What GoHighLevel Gets Extremely Right
You Can Really Change a Lots Other Devices
If you have actually been piecing together a tech stack with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your chance to simplify.
GoHighLevel allows you deal with:
- Email and SMS marketing
- Sales funnels and landing pages
- Consultation organizing
- CRM monitoring
- Automations (we’ll reach that in a sec)
- On-line training courses and memberships
- Social network messaging
- Live conversation
And the list keeps expanding. Unless you need a certain eCommerce device or settlement gateway (a lot more on that later), you’re most likely covered.
It’s Always Evolving
Serious. Eventually I visit and see a new feature for TikTok DMs. The following day, they’ve upgraded the email editor. After that it’s video uploads, Square integrations, or social reporting.
It’s a living system. The developers are regularly pushing updates, and the roadmap is loaded with user-suggested features. That part actually satisfied me– your voice really matters below.
And while the continuous adjustments can seem like you’re running on a treadmill that never quits, I ‘d take that over a system that hasn’t changed since 2018.
Interaction? You’re Covered
If you’re tired of leaping in between tools just to speak to your leads, you’ll love this part.
From one control panel, you can:
- Make call and go down voicemails
- Send and receive SMS
- Blast emails or develop sequences
- Chat on WhatsApp, GoHighLevel Pros and Cons
- Send Out Instagram, Facebook and TikTok DMs.
- Live conversation on your site (or transform it to SMS mid-convo)
Also better– there’s a centralized conversation tab where all these messages live. No more jumping in between inboxes or forgetting to respond to that DM from three days earlier. (Been there. Dealt with that.).
SaaS Mode = Recurring Earnings Without the Headaches
Below’s where things obtain spicy.
If you’re an agency owner, specialist, or just someone who wants to make recurring profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode lets you resell the system under your very own brand name. Consider it like white-labeling GoHighLevel, slapping your logo design on it, and billing whatever you want.
It’s $497/month on your end. Yet if you charge just $97/month to six clients, you’re already profitable– and every little thing beyond that is sauce.
You don’t need to handle campaigns or hop on strategy calls. Simply give people accessibility to the tools and let them run with it. It’s not 100% passive, but it’s pretty close.
Automate Whatever
This is possibly my favorite part: workflows.
Picture setting up a multi-channel sequence that emails, texts, and follows up with leads based on their habits. Instantly reserving calls. Sending onboarding messages. Identifying contacts. Acting on invoices. Supporting cool leads for months without lifting a finger.
Sound like a dream? It’s really real.
The automations are extremely powerful, but I won’t exist– they can really feel overwhelming in the beginning. My guidance? Don’t try to learn everything in a weekend. Begin tiny and construct from there. The reward deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel started off very agency-focused. Like, every little thing shouted “marketing professionals only”.
But that’s changed.
Currently it’s just as beneficial for:
- Neighborhood businesses (hair salons, fitness centers, centers, etc).
- Coaches and training course developers.
- Consultants and service providers.
- Consultants and solopreneurs.
There are also “snapshots” you can fill with prebuilt campaigns tailored to particular sectors. That’s a godsend if you do not intend to develop whatever from scratch.
And for just $97/month on the Starter Plan, it’s an absolute take. No other tool gives you this much for that little.
Yet It’s Not All Plain sailing …
Let’s speak about right stuff that could trip you up– or just flat-out frustrate you.
The Learning Contour Is Genuine
If you’re brand new to marketing tech, distort up.
GoHighLevel has a lot going on, and if you try to find out every little thing simultaneously, you’ll burn out faster than a discount coffee maker.
When I first began, I obtained bewildered quickly. The user interface was clunky (it’s far better now), and I wasn’t certain where to start.
My recommendations? Begin with the essentials– like CRM and scheduling– then layer in the automations and funnel builder when you prepare. And don’t also think about launching into SaaS mode till you’ve grasped the core system.
Training Products Required a Transformation
GoHighLevel’s continuous updates are amazing, yet they feature a catch: the training video clips are typically out-of-date.
You’ll view a walkthrough on YouTube, most likely to try it yourself, and recognize … that switch does not even exist any longer.
For a platform this effective, I actually think they ought to focus on updating the help docs and tutorials in real-time. New individuals shouldn’t need to think their method via.
Hidden Costs Creep Up on You
The pricing looks easy. And it kind of is.
But there are add-on prices that aren’t very apparent until you begin excavating. You’ll pay additional for:
- SMS and phone calls
- Email sending (via Mailgun or similar)
- AI features
- Some integrations
It’s not crazy costly– and truthfully, even with the add-ons, it’s still more affordable than Frankensteining together a dozen devices. But it’s something you’ll want to factor right into your budget.
Consumer Assistance Can Be a Wager
Let me be clear: the GoHighLevel group does care. You can also set up a Zoom call with them, which is uncommon and really practical.
Yet the live conversation and SMS support? Hit or miss.
Occasionally I would certainly message them and listen to crickets. Various other times, I ‘d obtain a solution however have to follow up multiple times before anything got dealt with.
Best option? Make use of the Zoom calls if you need actual help. Simply do not depend on fast conversation replies to save the day.
Overreliance on Stripe Is Restricting
Below’s the one huge feature space: GoHighLevel leans greatly on Stripe for settlements– particularly if you’re making use of SaaS mode.
If Stripe isn’t supported in your country or you like another payment cpu, you run out luck (for now).
They did recently introduce a Square integration, which is an appealing action. With any luck a lot more versatility gets on the means. However as it stands, Stripe is the main program.
Last Decision: GoHighLevel Pros and Cons
If you’re looking for a system that:
- Replaces half your tech stack
- Automates your marketing and sales
- Expands with your company
- Deals major earnings capacity through SaaS mode.
… then yes, GoHighLevel is 100% worth your time.
It’s not ideal. You’ll require patience, a readiness to discover, and possibly a little high levels of caffeine. Once you’ve got it called in? Game-changer.
And hey, if you have actually ever before desired for running your very own software firm or marketing agency, this may be your opportunity– without needing a team of designers or a Silicon Valley budget.