You’ve come across GoHighLevel and you’re questioning– Is this the actual offer, or just an additional overhyped platform that promises everything and supplies … meh? GoHighLevel Property Management Playbook
Trust me, I’ve been where you are. After utilizing GoHighLevel for a couple of years currently, I can inform you directly: it is among the most intelligent decisions I’ve produced my company. However (and it’s a huge “yet”) it’s not all sunshine and rainbows.
Let’s dive into the excellent, the bad, and the periodically irritating so you can determine if GoHighLevel’s the appropriate suitable for you.
GoHighLevel Delivers– However Just If You Know What You’re Doing
Below’s things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM system– and for when, that claim is legitimate. You really can run virtually every element of your service from one dashboard.
Yet below’s the catch: with great power comes a slightly complicated interface, a high learning curve, and a “figure-it-out-yourself” ambiance sometimes.
Still, if you can get past the bumpy beginning, it resembles opening company superpowers.
What GoHighLevel Gets Really Right
You Can Actually Change a Loads Various Other Tools
If you’ve been assembling a technology stack with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the turmoil)– this is your opportunity to streamline.
GoHighLevel lets you handle:
- Email and SMS marketing
- Sales funnels and landing pages
- Consultation scheduling
- CRM management
- Automations (we’ll reach that in a sec)
- Online training courses and subscriptions
- Social media site messaging
- Live chat
And the list maintains growing. Unless you require a certain eCommerce tool or payment portal (extra on that later), you’re possibly covered.
It’s Always Evolving
No joke. One day I visit and see a brand-new feature for TikTok DMs. The following day, they have actually overhauled the email editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living system. The programmers are frequently pushing updates, and the roadmap is packed with user-suggested features. That component really amazed me– your voice actually matters right here.
And while the constant changes can seem like you’re operating on a treadmill that never quits, I ‘d take that over a system that hasn’t altered given that 2018.
Communication? You’re Covered
If you’re tired of jumping in between devices simply to speak with your leads, you’ll enjoy this component.
From one control panel, you can:
- Make phone calls and drop voicemails
- Send out and get SMS
- Blast e-mails or develop series
- Conversation on WhatsApp, GoHighLevel Property Management Playbook
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your website (or transform it to text mid-convo)
Also better– there’s a central discussion tab where all these messages live. Say goodbye to bouncing in between inboxes or neglecting to respond to that DM from 3 days ago. (Been there. Taken care of that.).
SaaS Mode = Recurring Profits Without the Headaches
Right here’s where points obtain spicy.
If you’re an agency proprietor, professional, or simply a person who wishes to make repeating revenue without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode allows you resell the platform under your own brand name. Consider it like white-labeling GoHighLevel, slapping your logo on it, and billing whatever you desire.
It’s $497/month on your end. Yet if you charge simply $97/month to six customers, you’re already profitable– and everything beyond that is sauce.
You don’t need to take care of campaigns or get on strategy phone calls. Just offer people access to the tools and let them run with it. It’s not 100% passive, however it’s pretty close.
Automate Every little thing
This is probably my favored part: workflows.
Picture setting up a multi-channel series that emails, texts, and follows up with leads based on their habits. Automatically scheduling calls. Sending out onboarding messages. Identifying get in touches with. Acting on invoices. Supporting chilly leads for months without lifting a finger.
Sound like a desire? It’s really actual.
The automations are exceptionally effective, yet I won’t exist– they can feel overwhelming initially. My guidance? Do not try to discover all of it in a weekend. Start tiny and construct from there. The payoff deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel started off very agency-focused. Like, everything yelled “marketing experts only”.
However that’s altered.
Now it’s equally as valuable for:
- Regional organizations (salons, fitness centers, facilities, and so on).
- Trainers and program creators.
- Professionals and service providers.
- Consultants and solopreneurs.
There are even “snapshots” you can load with prebuilt campaigns customized to specific markets. That’s a godsend if you don’t intend to develop everything from scratch.
And for only $97/month on the Starter Plan, it’s an outright take. Nothing else tool gives you this much for that little.
But It’s Not All Smooth Sailing …
Let’s discuss right stuff that could trip you up– or simply flat-out irritate you.
The Learning Contour Is Real
If you’re brand-new to marketing technology, bend up.
GoHighLevel has a whole lot going on, and if you try to find out whatever simultaneously, you’ll wear out faster than a discount rate coffee machine.
When I initially began, I got overwhelmed swiftly. The interface was cumbersome (it’s much better now), and I had not been sure where to begin.
My advice? Begin with the essentials– like CRM and organizing– after that layer in the automations and funnel builder when you’re ready. And do not even think about launching into SaaS mode until you have actually understood the core system.
Educating Materials Need a Remodeling
GoHighLevel’s consistent updates are remarkable, but they include a catch: the training video clips are commonly obsolete.
You’ll see a walkthrough on YouTube, go to try it on your own, and understand … that switch doesn’t also exist any longer.
For a system this effective, I truly think they ought to focus on upgrading the aid docs and tutorials in real-time. New customers should not need to presume their way via.
Hidden Costs Slip Up on You
The pricing looks easy. And it kind of is.
Yet there are add-on prices that aren’t very evident till you begin digging. You’ll pay additional for:
- SMS and call
- Email sending (using Mailgun or comparable)
- AI features
- Some integrations
It’s not insane costly– and truthfully, even with the attachments, it’s still less expensive than Frankensteining together a lots tools. Yet it’s something you’ll wish to factor right into your budget.
Customer Support Can Be a Wager
Let me be clear: the GoHighLevel team does care. You can even arrange a Zoom phone call with them, which is unusual and extremely useful.
However the live conversation and SMS support? Hit-or-miss.
Occasionally I ‘d message them and listen to crickets. Various other times, I ‘d obtain a response yet need to follow up multiple times before anything obtained settled.
Best choice? Utilize the Zoom calls if you require actual help. Simply don’t rely upon fast chat responds to save the day.
Overreliance on Stripe Is Restricting
Here’s the one huge feature void: GoHighLevel leans greatly on Stripe for repayments– particularly if you’re making use of SaaS mode.
If Stripe isn’t supported in your country or you choose an additional payment processor, you’re out of luck (in the meantime).
They did lately reveal a Square integration, which is an encouraging action. Hopefully much more flexibility is on the means. But as it stands, Stripe is the primary program.
Final Decision: GoHighLevel Property Management Playbook
If you’re searching for a platform that:
- Replaces half your tech pile
- Automates your marketing and sales
- Grows with your business
- Offers severe income capacity through SaaS mode.
… then indeed, GoHighLevel is 100% worth your time.
It’s not perfect. You’ll require perseverance, a readiness to discover, and possibly a little caffeine. But once you’ve got it called in? Game-changer.
And hello, if you have actually ever before imagined running your own software firm or marketing company, this may be your opportunity– without needing a group of designers or a Silicon Valley spending plan.