You’ve come across GoHighLevel and you’re wondering– Is this the genuine bargain, or simply one more overhyped platform that guarantees every little thing and delivers … meh? GoHighLevel Pay-Per-Lead (PPL)
Trust me, I’ve been where you are. After using GoHighLevel for a few years now, I can inform you straight up: it is among the smartest decisions I have actually produced my organization. However (and it’s a huge “yet”) it’s not all sunshine and rainbows.
Let’s dive into the great, the negative, and the sometimes frustrating so you can determine if GoHighLevel’s the right fit for you.
GoHighLevel Provides– But Just If You Know What You’re Doing
Right here’s the thing: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM system– and for once, that claim is legitimate. You really can run nearly every facet of your company from one dashboard.
Yet here’s the catch: with great power comes a slightly complex interface, a high learning curve, and a “figure-it-out-yourself” ambiance sometimes.
Still, if you can get past the rough start, it’s like opening business superpowers.
What GoHighLevel Gets Really Right
You Can Really Replace a Loads Other Devices
If you have actually been piecing together a tech pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the turmoil)– this is your possibility to simplify.
GoHighLevel lets you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit organizing
- CRM management
- Automations (we’ll reach that in a sec)
- On the internet programs and subscriptions
- Social media messaging
- Live chat
And the checklist keeps expanding. Unless you require a details eCommerce tool or payment entrance (much more on that particular later), you’re most likely covered.
It’s Always Evolving
Serious. Eventually I log in and see a new feature for TikTok DMs. The following day, they have actually overhauled the email editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living platform. The developers are constantly pushing updates, and the roadmap is loaded with user-suggested features. That part really pleased me– your voice really matters below.
And while the continuous modifications can feel like you’re working on a treadmill that never quits, I would certainly take that over a platform that hasn’t changed given that 2018.
Communication? You’re Covered
If you’re tired of jumping between tools just to talk with your leads, you’ll like this part.
From one control panel, you can:
- Make telephone call and drop voicemails
- Send and receive SMS
- Blast e-mails or build series
- Chat on WhatsApp, GoHighLevel Pay-Per-Lead (PPL)
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your website (or transform it to SMS mid-convo)
Even better– there’s a centralized conversation tab where all these messages live. No more jumping between inboxes or neglecting to reply to that DM from 3 days ago. (Been there. Fixed that.).
SaaS Mode = Recurring Earnings Without the Headaches
Here’s where things obtain spicy.
If you’re an agency owner, professional, or just a person who intends to earn recurring earnings without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode lets you re-sell the platform under your own brand. Think about it like white-labeling GoHighLevel, slapping your logo design on it, and billing whatever you desire.
It’s $497/month on your end. But if you bill just $97/month to 6 customers, you’re already successful– and everything beyond that is gravy.
You do not need to manage campaigns or get on method calls. Just give people accessibility to the devices and let them keep up it. It’s not 100% passive, however it’s pretty close.
Automate Every little thing
This is possibly my favored component: workflows.
Envision establishing a multi-channel sequence that e-mails, texts, and follows up with leads based on their habits. Automatically booking calls. Sending out onboarding messages. Labeling get in touches with. Acting on billings. Nurturing cool leads for months without lifting a finger.
Sound like a dream? It’s extremely real.
The automations are extremely powerful, however I won’t exist– they can feel overwhelming in the beginning. My advice? Don’t try to discover all of it in a weekend break. Begin small and develop from there. The payback is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel began extremely agency-focused. Like, everything shrieked “marketing experts only”.
Yet that’s changed.
Now it’s just as useful for:
- Regional companies (beauty salons, health clubs, facilities, and so on).
- Instructors and program makers.
- Consultants and provider.
- Consultants and solopreneurs.
There are even “snapshots” you can load with prebuilt campaigns tailored to particular industries. That’s a blessing if you do not want to construct every little thing from square one.
And for only $97/month on the Starter Plan, it’s an outright take. No other device provides you this much for that little.
But It’s Not All Plain sailing …
Let’s speak about the stuff that may journey you up– or simply flat-out irritate you.
The Learning Contour Is Genuine
If you’re brand-new to marketing technology, twist up.
GoHighLevel has a whole lot taking place, and if you try to learn every little thing simultaneously, you’ll stress out faster than a discount coffee maker.
When I initially began, I obtained overwhelmed swiftly. The user interface was cumbersome (it’s much better currently), and I had not been certain where to start.
My suggestions? Start with the fundamentals– like CRM and scheduling– after that layer in the automations and funnel builder when you’re ready. And do not even think of launching into SaaS mode up until you have actually understood the core system.
Educating Products Required a Makeover
GoHighLevel’s continuous updates are outstanding, however they come with a catch: the training video clips are typically out-of-date.
You’ll enjoy a walkthrough on YouTube, most likely to try it on your own, and recognize … that switch doesn’t even exist any longer.
For a system this powerful, I truly think they need to prioritize updating the help docs and tutorials in real-time. New users shouldn’t need to guess their method via.
Hidden Costs Creep Up on You
The pricing looks simple. And it sort of is.
Yet there are add-on prices that aren’t incredibly obvious until you begin digging. You’ll pay added for:
- SMS and call
- Email sending out (using Mailgun or comparable)
- AI features
- Some integrations
It’s not insane expensive– and honestly, despite having the attachments, it’s still less expensive than Frankensteining with each other a loads tools. But it’s something you’ll wish to factor right into your budget.
Customer Assistance Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can also set up a Zoom telephone call with them, which is unusual and really useful.
But the real-time conversation and SMS support? Hit or miss.
Often I would certainly message them and listen to crickets. Other times, I would certainly get a solution yet have to follow up multiple times prior to anything obtained resolved.
Best bet? Utilize the Zoom calls if you need real assistance. Simply don’t depend on fast conversation replies to save the day.
Overreliance on Stripe Is Limiting
Here’s the one big feature space: GoHighLevel leans greatly on Stripe for payments– especially if you’re utilizing SaaS mode.
If Stripe isn’t supported in your country or you like an additional repayment cpu, you’re out of luck (in the meantime).
They did lately announce a Square integration, which is an appealing step. With any luck more adaptability gets on the way. But as it stands, Stripe is the main show.
Last Verdict: GoHighLevel Pay-Per-Lead (PPL)
If you’re seeking a platform that:
- Changes half your tech stack
- Automates your marketing and sales
- Grows with your organization
- Deals major revenue potential through SaaS mode.
… then indeed, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll require perseverance, a willingness to discover, and maybe a little high levels of caffeine. But once you’ve got it called in? Game-changer.
And hi there, if you have actually ever desired for running your own software program company or marketing company, this might be your chance– without needing a group of programmers or a Silicon Valley budget plan.