You’ve come across GoHighLevel and you’re questioning– Is this the real bargain, or simply one more overhyped platform that guarantees whatever and supplies … meh? GoHighLevel Paulson Thomas
Trust me, I’ve been where you are. After using GoHighLevel for a few years currently, I can tell you straight up: it is among the most intelligent choices I’ve created my service. But (and it’s a huge “but”) it’s not all sunlight and rainbows.
Let’s study the excellent, the poor, and the occasionally aggravating so you can determine if GoHighLevel’s the appropriate suitable for you.
GoHighLevel Delivers– Yet Only If You Know What You’re Doing
Right here’s the thing: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for as soon as, that claim is legitimate. You really can run virtually every aspect of your business from one control panel.
Yet right here’s the catch: with world power comes a slightly complicated user interface, a high learning contour, and a “figure-it-out-yourself” vibe sometimes.
Still, if you can get past the rough beginning, it’s like unlocking service superpowers.
What GoHighLevel Gets Very Right
You Can Actually Change a Lots Other Devices
If you’ve been assembling a technology pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your possibility to simplify.
GoHighLevel allows you handle:
- Email and SMS marketing
- Sales funnels and landing pages
- Consultation organizing
- CRM management
- Automations (we’ll get to that in a sec)
- On-line programs and subscriptions
- Social media messaging
- Live chat
And the checklist maintains growing. Unless you require a details eCommerce tool or payment entrance (extra on that particular later), you’re possibly covered.
It’s Always Evolving
Seriously. Eventually I log in and see a brand-new feature for TikTok DMs. The following day, they have actually overhauled the email editor. After that it’s video uploads, Square integrations, or social coverage.
It’s a living platform. The programmers are continuously pressing updates, and the roadmap is packed with user-suggested features. That part actually pleased me– your voice actually matters below.
And while the continuous changes can feel like you’re working on a treadmill that never ever stops, I would certainly take that over a platform that hasn’t altered since 2018.
Interaction? You’re Covered
If you’re tired of leaping in between devices just to talk with your leads, you’ll love this component.
From one dashboard, you can:
- Make call and go down voicemails
- Send out and receive SMS
- Blast e-mails or construct series
- Chat on WhatsApp, GoHighLevel Paulson Thomas
- Send Out Instagram, Facebook and TikTok DMs.
- Live conversation on your site (or transform it to SMS mid-convo)
Also much better– there’s a centralized discussion tab where all these messages live. No more bouncing between inboxes or forgetting to reply to that DM from three days ago. (Been there. Repaired that.).
SaaS Mode = Recurring Income Without the Headaches
Below’s where points get spicy.
If you’re a company owner, expert, or just a person who wants to gain reoccuring income without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you resell the system under your own brand. Consider it like white-labeling GoHighLevel, slapping your logo design on it, and charging whatever you desire.
It’s $497/month on your end. Yet if you bill just $97/month to 6 customers, you’re already rewarding– and everything beyond that is gravy.
You don’t have to manage campaigns or get on strategy telephone calls. Simply provide individuals access to the devices and let them run with it. It’s not 100% passive, but it’s rather close.
Automate Every little thing
This is possibly my favored part: workflows.
Envision setting up a multi-channel series that emails, texts, and follows up with leads based on their habits. Immediately reserving telephone calls. Sending onboarding messages. Identifying contacts. Acting on billings. Supporting chilly leads for months without lifting a finger.
Seem like a desire? It’s extremely genuine.
The automations are extremely powerful, yet I will not exist– they can really feel overwhelming initially. My suggestions? Don’t try to learn everything in a weekend break. Begin small and construct from there. The reward deserves it.
It’s Not Just for Agencies Any Longer
GoHighLevel started extremely agency-focused. Like, every little thing yelled “marketing professionals only”.
Yet that’s altered.
Currently it’s just as beneficial for:
- Local companies (hair salons, fitness centers, centers, etc).
- Trains and course creators.
- Experts and service providers.
- Freelancers and solopreneurs.
There are also “snapshots” you can pack with prebuilt campaigns tailored to certain industries. That’s a blessing if you don’t want to construct every little thing from the ground up.
And for only $97/month on the Starter Plan, it’s an outright swipe. Nothing else device gives you this much for that little.
Yet It’s Not All Plain sailing …
Let’s discuss the stuff that might trip you up– or just flat-out irritate you.
The Learning Contour Is Actual
If you’re brand new to marketing technology, bend up.
GoHighLevel has a lot going on, and if you attempt to learn everything simultaneously, you’ll burn out faster than a discount coffee maker.
When I initially started, I got overwhelmed promptly. The interface was cumbersome (it’s much better now), and I wasn’t sure where to start.
My advice? Begin with the fundamentals– like CRM and scheduling– after that layer in the automations and funnel builder when you’re ready. And don’t also think of launching into SaaS mode till you’ve mastered the core platform.
Educating Materials Required a Transformation
GoHighLevel’s continuous updates are outstanding, but they come with a catch: the training video clips are commonly outdated.
You’ll see a walkthrough on YouTube, go to try it on your own, and recognize … that switch does not even exist anymore.
For a platform this effective, I truly believe they should focus on updating the aid docs and tutorials in real-time. New individuals should not need to presume their method through.
Hidden Costs Slip Up on You
The pricing looks simple. And it type of is.
However there are add-on prices that aren’t incredibly noticeable till you start excavating. You’ll pay extra for:
- SMS and phone calls
- Email sending (through Mailgun or similar)
- AI features
- Some integrations
It’s not crazy expensive– and truthfully, despite the attachments, it’s still cheaper than Frankensteining with each other a loads tools. Yet it’s something you’ll wish to factor into your budget plan.
Customer Support Can Be a Gamble
Let me be clear: the GoHighLevel group does care. You can also schedule a Zoom phone call with them, which is rare and extremely handy.
Yet the live chat and SMS assistance? Hit-or-miss.
Sometimes I ‘d message them and hear crickets. Various other times, I ‘d obtain a solution however need to follow up multiple times prior to anything obtained fixed.
Best choice? Make use of the Zoom calls if you require real aid. Just do not depend on quick conversation replies to conserve the day.
Overreliance on Stripe Is Restricting
Below’s the one huge feature gap: GoHighLevel leans heavily on Stripe for repayments– especially if you’re using SaaS mode.
If Stripe isn’t supported in your country or you like another settlement processor, you’re out of luck (in the meantime).
They did recently announce a Square integration, which is an appealing step. Ideally more adaptability gets on the method. However as it stands, Stripe is the main program.
Last Decision: GoHighLevel Paulson Thomas
If you’re trying to find a system that:
- Changes half your technology stack
- Automates your marketing and sales
- Expands with your service
- Deals severe profits capacity through SaaS mode.
… after that yes, GoHighLevel is 100% worth your time.
It’s not best. You’ll require perseverance, a desire to discover, and possibly a little high levels of caffeine. Once you’ve got it called in? Game-changer.
And hey, if you’ve ever dreamed of running your own software company or marketing firm, this may be your chance– without requiring a group of designers or a Silicon Valley budget plan.