You’ve come across GoHighLevel and you’re wondering– Is this the genuine bargain, or just another overhyped system that promises every little thing and supplies … meh? GoHighLevel Merge Fields
Believe me, I have actually been where you are. After using GoHighLevel for a couple of years currently, I can inform you directly: it is among the most intelligent decisions I’ve created my organization. However (and it’s a large “yet”) it’s not all sunlight and rainbows.
Let’s dive into the great, the negative, and the occasionally frustrating so you can identify if GoHighLevel’s the appropriate suitable for you.
GoHighLevel Provides– However Just If You Know What You’re Doing
Below’s the important things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM system– and for as soon as, that insurance claim is legit. You truly can run virtually every aspect of your service from one control panel.
But here’s the catch: with great power comes a somewhat complex user interface, a high learning curve, and a “figure-it-out-yourself” vibe at times.
Still, if you can surpass the bumpy start, it’s like opening service superpowers.
What GoHighLevel Gets Very Right
You Can In Fact Change a Lots Various Other Devices
If you have actually been assembling a technology stack with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your possibility to streamline.
GoHighLevel allows you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment organizing
- CRM management
- Automations (we’ll get to that in a sec)
- On-line courses and subscriptions
- Social network messaging
- Live conversation
And the checklist maintains growing. Unless you need a certain eCommerce tool or repayment entrance (more on that later), you’re most likely covered.
It’s Always Evolving
Serious. Eventually I log in and see a brand-new feature for TikTok DMs. The following day, they have actually overhauled the e-mail editor. Then it’s video uploads, Square integrations, or social reporting.
It’s a living system. The developers are regularly pressing updates, and the roadmap is loaded with user-suggested features. That part really satisfied me– your voice actually matters here.
And while the constant changes can feel like you’re running on a treadmill that never stops, I would certainly take that over a system that hasn’t changed given that 2018.
Communication? You’re Covered
If you’re tired of jumping in between devices just to talk to your leads, you’ll like this component.
From one control panel, you can:
- Make phone calls and go down voicemails
- Send and receive SMS
- Blast emails or develop sequences
- Conversation on WhatsApp, GoHighLevel Merge Fields
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your website (or transform it to text mid-convo)
Even better– there’s a central conversation tab where all these messages live. Say goodbye to bouncing in between inboxes or failing to remember to reply to that DM from 3 days earlier. (Existed. Repaired that.).
SaaS Mode = Recurring Earnings Without the Headaches
Below’s where points obtain spicy.
If you’re a firm owner, consultant, or just somebody who wants to gain repeating profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you market the system under your own brand name. Think of it like white-labeling GoHighLevel, slapping your logo on it, and charging whatever you want.
It’s $497/month on your end. But if you charge just $97/month to six customers, you’re already lucrative– and everything past that is sauce.
You do not have to manage campaigns or get on technique telephone calls. Just give individuals access to the devices and let them run with it. It’s not 100% passive, but it’s rather close.
Automate Whatever
This is possibly my favorite component: workflows.
Visualize establishing a multi-channel series that e-mails, messages, and follows up with leads based upon their behavior. Immediately scheduling phone calls. Sending onboarding messages. Marking calls. Acting on billings. Supporting cool leads for months without lifting a finger.
Sound like a desire? It’s extremely actual.
The automations are exceptionally powerful, yet I will not exist– they can really feel overwhelming in the beginning. My guidance? Don’t try to learn all of it in a weekend. Start little and construct from there. The benefit deserves it.
It’s Not Just for Agencies Any Longer
GoHighLevel started off very agency-focused. Like, every little thing screamed “online marketers only”.
However that’s transformed.
Now it’s just as useful for:
- Local businesses (beauty salons, gyms, clinics, etc).
- Trains and course makers.
- Consultants and provider.
- Consultants and solopreneurs.
There are even “snapshots” you can fill with prebuilt campaigns tailored to details sectors. That’s a godsend if you don’t wish to construct whatever from square one.
And for just $97/month on the Starter Plan, it’s an absolute take. No other device provides you this much for that little.
But It’s Not All Smooth Sailing …
Let’s discuss the stuff that might trip you up– or just flat-out annoy you.
The Learning Contour Is Actual
If you’re all new to marketing technology, buckle up.
GoHighLevel has a whole lot taking place, and if you try to discover whatever at once, you’ll wear out faster than a discount rate coffee maker.
When I initially started, I got overwhelmed promptly. The user interface was confusing (it’s better now), and I wasn’t sure where to start.
My guidance? Start with the fundamentals– like CRM and organizing– after that layer in the automations and funnel builder when you’re ready. And don’t even think of launching into SaaS mode till you have actually mastered the core system.
Training Products Need a Transformation
GoHighLevel’s constant updates are outstanding, yet they include a catch: the training video clips are commonly obsolete.
You’ll see a walkthrough on YouTube, most likely to try it yourself, and realize … that switch doesn’t even exist anymore.
For a system this powerful, I really think they need to prioritize upgrading the help docs and tutorials in real-time. New individuals should not have to guess their method via.
Hidden Expenses Sneak Up on You
The pricing looks simple. And it kind of is.
But there are add-on expenses that aren’t super evident until you start excavating. You’ll pay extra for:
- SMS and telephone call
- Email sending out (via Mailgun or comparable)
- AI features
- Some integrations
It’s not crazy pricey– and truthfully, despite having the attachments, it’s still less expensive than Frankensteining together a loads tools. But it’s something you’ll want to factor into your budget plan.
Customer Assistance Can Be a Wager
Let me be clear: the GoHighLevel group does care. You can even arrange a Zoom call with them, which is unusual and really helpful.
Yet the live conversation and SMS support? Hit or miss.
Occasionally I would certainly message them and listen to crickets. Various other times, I ‘d obtain a response however need to follow up several times before anything got resolved.
Best choice? Make use of the Zoom calls if you require real aid. Simply do not rely upon fast conversation replies to conserve the day.
Overreliance on Stripe Is Restricting
Right here’s the one big feature space: GoHighLevel leans greatly on Stripe for payments– particularly if you’re making use of SaaS mode.
If Stripe isn’t supported in your country or you favor an additional repayment cpu, you’re out of good luck (in the meantime).
They did just recently introduce a Square integration, which is an appealing step. Hopefully extra flexibility gets on the way. However as it stands, Stripe is the major program.
Final Verdict: GoHighLevel Merge Fields
If you’re trying to find a platform that:
- Replaces half your technology pile
- Automates your marketing and sales
- Grows with your organization
- Offers serious income possibility through SaaS mode.
… after that yes, GoHighLevel is 100% worth your time.
It’s not best. You’ll require patience, a desire to discover, and perhaps a little caffeine. Once you’ve got it called in? Game-changer.
And hi, if you’ve ever before desired for running your own software program business or marketing company, this may be your chance– without needing a group of designers or a Silicon Valley budget plan.