You’ve stumbled across GoHighLevel and you’re asking yourself– Is this the genuine offer, or simply another overhyped system that guarantees whatever and supplies … meh? GoHighLevel Marketing Agency Playbook
Trust me, I’ve been where you are. After making use of GoHighLevel for a couple of years currently, I can inform you straight up: it is just one of the most intelligent choices I have actually made for my organization. But (and it’s a big “but”) it’s not all sunlight and rainbows.
Let’s dive into the good, the negative, and the sometimes frustrating so you can determine if GoHighLevel’s the right fit for you.
GoHighLevel Provides– Yet Just If You Know What You’re Doing
Here’s the important things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for when, that insurance claim is legit. You truly can run nearly every element of your company from one dashboard.
Yet right here’s the catch: with world power comes a somewhat confusing interface, a steep learning curve, and a “figure-it-out-yourself” ambiance sometimes.
Still, if you can surpass the bumpy beginning, it’s like unlocking company superpowers.
What GoHighLevel Gets Really Right
You Can Really Replace a Lots Other Tools
If you’ve been assembling a tech pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the turmoil)– this is your possibility to streamline.
GoHighLevel allows you handle:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM administration
- Automations (we’ll get to that in a sec)
- On-line courses and subscriptions
- Social media messaging
- Live chat
And the list maintains growing. Unless you need a details eCommerce device or repayment entrance (a lot more on that later), you’re possibly covered.
It’s Always Evolving
Seriously. Someday I log in and see a new feature for TikTok DMs. The next day, they have actually upgraded the email editor. Then it’s video uploads, Square integrations, or social reporting.
It’s a living system. The programmers are constantly pushing updates, and the roadmap is packed with user-suggested features. That component actually amazed me– your voice in fact matters right here.
And while the constant modifications can seem like you’re working on a treadmill that never quits, I ‘d take that over a system that hasn’t altered considering that 2018.
Communication? You’re Covered
If you’re tired of jumping in between tools just to speak with your leads, you’ll like this part.
From one dashboard, you can:
- Make call and drop voicemails
- Send and obtain SMS
- Blast emails or construct sequences
- Conversation on WhatsApp, GoHighLevel Marketing Agency Playbook
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your site (or transform it to SMS mid-convo)
Even much better– there’s a central conversation tab where all these messages live. No more jumping between inboxes or failing to remember to reply to that DM from three days earlier. (Been there. Repaired that.).
SaaS Mode = Recurring Profits Without the Headaches
Below’s where things obtain spicy.
If you’re a company owner, specialist, or just someone who intends to gain persisting revenue without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode allows you resell the system under your very own brand name. Think about it like white-labeling GoHighLevel, slapping your logo design on it, and charging whatever you want.
It’s $497/month on your end. However if you charge just $97/month to six customers, you’re currently lucrative– and everything beyond that is gravy.
You don’t need to take care of campaigns or get on technique phone calls. Simply give people accessibility to the tools and let them keep up it. It’s not 100% passive, yet it’s quite close.
Automate Whatever
This is most likely my favorite part: workflows.
Think of setting up a multi-channel series that e-mails, messages, and follows up with leads based upon their habits. Instantly reserving calls. Sending out onboarding messages. Tagging get in touches with. Acting on invoices. Nurturing chilly leads for months without lifting a finger.
Sound like a desire? It’s really actual.
The automations are extremely effective, yet I will not exist– they can really feel frustrating at first. My recommendations? Do not try to discover all of it in a weekend. Begin tiny and build from there. The payback is worth it.
It’s Not Just for Agencies Any Longer
GoHighLevel began really agency-focused. Like, every little thing howled “online marketers just”.
However that’s transformed.
Currently it’s just as valuable for:
- Local businesses (beauty salons, fitness centers, clinics, etc).
- Trainers and program designers.
- Consultants and provider.
- Consultants and solopreneurs.
There are even “snapshots” you can load with prebuilt campaigns customized to particular sectors. That’s a blessing if you do not intend to build whatever from scratch.
And for only $97/month on the Starter Plan, it’s an outright take. No other device offers you this much for that little.
Yet It’s Not All Smooth Sailing …
Let’s speak about right stuff that might journey you up– or just flat-out frustrate you.
The Learning Curve Is Real
If you’re all new to marketing tech, distort up.
GoHighLevel has a lot taking place, and if you try to learn everything simultaneously, you’ll burn out faster than a discount coffee machine.
When I initially started, I got bewildered quickly. The interface was cumbersome (it’s better currently), and I had not been certain where to start.
My recommendations? Begin with the essentials– like CRM and organizing– after that layer in the automations and funnel builder when you prepare. And don’t also think about launching into SaaS mode till you have actually mastered the core platform.
Training Materials Need a Makeover
GoHighLevel’s continuous updates are awesome, but they come with a catch: the training video clips are usually out-of-date.
You’ll watch a walkthrough on YouTube, go to try it yourself, and realize … that switch doesn’t even exist any longer.
For a system this effective, I really think they should prioritize upgrading the assistance docs and tutorials in real-time. New users should not need to presume their way through.
Hidden Prices Slip Up on You
The pricing looks basic. And it kind of is.
But there are add-on expenses that aren’t extremely obvious till you begin digging. You’ll pay additional for:
- SMS and call
- Email sending out (using Mailgun or comparable)
- AI features
- Some integrations
It’s not crazy pricey– and truthfully, despite the add-ons, it’s still cheaper than Frankensteining with each other a loads tools. But it’s something you’ll intend to factor right into your spending plan.
Client Assistance Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can even arrange a Zoom call with them, which is rare and extremely useful.
But the live conversation and SMS assistance? Hit-or-miss.
Often I would certainly message them and listen to crickets. Various other times, I ‘d obtain a response but have to follow up multiple times prior to anything got fixed.
Best choice? Utilize the Zoom calls if you need actual assistance. Simply do not count on quick conversation responds to conserve the day.
Overreliance on Stripe Is Restricting
Here’s the one large feature void: GoHighLevel leans heavily on Stripe for payments– particularly if you’re using SaaS mode.
If Stripe isn’t sustained in your country or you favor one more settlement processor, you run out good luck (for now).
They did just recently introduce a Square integration, which is an appealing step. Ideally extra flexibility is on the means. However as it stands, Stripe is the primary show.
Final Decision: GoHighLevel Marketing Agency Playbook
If you’re trying to find a platform that:
- Replaces half your technology pile
- Automates your marketing and sales
- Expands with your service
- Offers severe revenue potential through SaaS mode.
… then yes, GoHighLevel is 100% worth your time.
It’s not ideal. You’ll need persistence, a willingness to find out, and perhaps a little caffeine. Once you’ve got it called in? Game-changer.
And hi, if you’ve ever before dreamed of running your very own software business or marketing agency, this could be your possibility– without requiring a group of developers or a Silicon Valley spending plan.