You’ve stumbled across GoHighLevel and you’re asking yourself– Is this the genuine deal, or just another overhyped system that guarantees whatever and provides … meh? GoHighLevel Local Business Playbook
Trust me, I’ve been where you are. After using GoHighLevel for a couple of years currently, I can tell you straight up: it’s one of the most intelligent decisions I’ve made for my organization. But (and it’s a large “however”) it’s not all sunshine and rainbows.
Let’s dive into the excellent, the bad, and the occasionally discouraging so you can figure out if GoHighLevel’s the right suitable for you.
GoHighLevel Delivers– Yet Just If You Know What You’re Doing
Right here’s things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for once, that insurance claim is legitimate. You truly can run almost every facet of your company from one control panel.
However right here’s the catch: with great power comes a somewhat complicated user interface, a high learning contour, and a “figure-it-out-yourself” ambiance at times.
Still, if you can get past the bumpy beginning, it resembles opening company superpowers.
What GoHighLevel Obtains Very Right
You Can Actually Change a Loads Other Devices
If you have actually been piecing together a tech pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the disorder)– this is your possibility to streamline.
GoHighLevel lets you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM monitoring
- Automations (we’ll get to that in a sec)
- On the internet courses and memberships
- Social network messaging
- Live conversation
And the checklist keeps growing. Unless you require a specific eCommerce device or settlement gateway (much more on that particular later), you’re most likely covered.
It’s Always Evolving
No joke. Eventually I visit and see a brand-new feature for TikTok DMs. The next day, they’ve revamped the e-mail editor. After that it’s video uploads, Square integrations, or social reporting.
It’s a living platform. The designers are frequently pushing updates, and the roadmap is packed with user-suggested features. That part truly amazed me– your voice actually matters right here.
And while the constant modifications can feel like you’re working on a treadmill that never quits, I would certainly take that over a system that hasn’t changed considering that 2018.
Interaction? You’re Covered
If you’re tired of jumping between tools simply to talk with your leads, you’ll like this part.
From one dashboard, you can:
- Make call and drop voicemails
- Send and get SMS
- Blast e-mails or develop series
- Conversation on WhatsApp, GoHighLevel Local Business Playbook
- Send Out Instagram, Facebook and TikTok DMs.
- Live conversation on your site (or transform it to SMS mid-convo)
Also much better– there’s a central conversation tab where all these messages live. No more jumping in between inboxes or forgetting to respond to that DM from 3 days back. (Existed. Taken care of that.).
SaaS Mode = Recurring Revenue Without the Headaches
Below’s where things obtain spicy.
If you’re a firm proprietor, professional, or simply someone who wants to earn recurring profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you resell the system under your own brand. Consider it like white-labeling GoHighLevel, slapping your logo on it, and charging whatever you desire.
It’s $497/month on your end. However if you bill just $97/month to six clients, you’re currently successful– and every little thing past that is sauce.
You do not need to manage campaigns or hop on technique telephone calls. Simply provide people accessibility to the tools and let them keep up it. It’s not 100% passive, however it’s pretty close.
Automate Every little thing
This is probably my preferred part: workflows.
Picture establishing a multi-channel sequence that emails, texts, and follows up with leads based upon their behavior. Instantly reserving telephone calls. Sending onboarding messages. Labeling calls. Following up on invoices. Supporting chilly leads for months without lifting a finger.
Sound like a dream? It’s very genuine.
The automations are extremely effective, but I won’t lie– they can really feel overwhelming at first. My advice? Don’t try to discover it all in a weekend break. Start tiny and build from there. The reward deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel started very agency-focused. Like, whatever screamed “marketing professionals just”.
Yet that’s transformed.
Now it’s just as helpful for:
- Neighborhood businesses (beauty salons, fitness centers, centers, and so on).
- Instructors and training course designers.
- Consultants and service providers.
- Freelancers and solopreneurs.
There are also “snapshots” you can pack with prebuilt campaigns customized to certain sectors. That’s a godsend if you don’t wish to construct everything from scratch.
And for only $97/month on the Starter Plan, it’s an absolute swipe. No other device offers you this much for that little.
However It’s Not All Smooth Sailing …
Let’s discuss right stuff that could journey you up– or simply flat-out irritate you.
The Learning Contour Is Genuine
If you’re brand-new to marketing technology, distort up.
GoHighLevel has a whole lot taking place, and if you attempt to find out every little thing at the same time, you’ll wear out faster than a price cut coffee maker.
When I initially began, I obtained overwhelmed rapidly. The user interface was cumbersome (it’s better now), and I wasn’t certain where to begin.
My guidance? Begin with the essentials– like CRM and scheduling– then layer in the automations and funnel builder when you prepare. And do not even consider launching into SaaS mode until you’ve understood the core platform.
Training Materials Need a Transformation
GoHighLevel’s consistent updates are remarkable, yet they include a catch: the training videos are typically outdated.
You’ll watch a walkthrough on YouTube, go to try it yourself, and understand … that switch doesn’t even exist anymore.
For a platform this powerful, I really believe they need to focus on updating the aid docs and tutorials in real-time. New individuals should not have to think their method through.
Hidden Prices Creep Up on You
The pricing looks easy. And it type of is.
However there are add-on expenses that aren’t super noticeable until you begin excavating. You’ll pay added for:
- SMS and telephone call
- Email sending (via Mailgun or similar)
- AI features
- Some integrations
It’s not crazy costly– and truthfully, even with the add-ons, it’s still cheaper than Frankensteining together a lots devices. However it’s something you’ll want to factor into your spending plan.
Customer Assistance Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can even schedule a Zoom telephone call with them, which is rare and very valuable.
But the live conversation and SMS support? Hit or miss.
In some cases I would certainly message them and listen to crickets. Various other times, I would certainly obtain a solution but need to follow up multiple times prior to anything got resolved.
Best choice? Utilize the Zoom calls if you need genuine assistance. Just do not count on quick chat replies to conserve the day.
Overreliance on Stripe Is Limiting
Here’s the one large feature void: GoHighLevel leans heavily on Stripe for settlements– particularly if you’re utilizing SaaS mode.
If Stripe isn’t supported in your nation or you choose an additional repayment processor, you run out luck (in the meantime).
They did recently announce a Square integration, which is an encouraging action. With any luck a lot more versatility is on the way. Yet as it stands, Stripe is the main program.
Final Decision: GoHighLevel Local Business Playbook
If you’re looking for a system that:
- Changes half your tech stack
- Automates your marketing and sales
- Expands with your business
- Offers major revenue possibility via SaaS mode.
… after that of course, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll need persistence, a desire to find out, and maybe a little high levels of caffeine. Once you’ve got it called in? Game-changer.
And hello, if you have actually ever desired for running your own software application firm or marketing company, this could be your opportunity– without needing a group of designers or a Silicon Valley budget.