You’ve come across GoHighLevel and you’re questioning– Is this the genuine offer, or simply one more overhyped platform that assures everything and provides … meh? GoHighLevel Lead-Gen Playbook
Believe me, I’ve been where you are. After making use of GoHighLevel for a couple of years now, I can tell you straight up: it is among the smartest choices I have actually made for my company. Yet (and it’s a huge “but”) it’s not all sunshine and rainbows.
Let’s study the excellent, the negative, and the periodically discouraging so you can identify if GoHighLevel’s the appropriate fit for you.
GoHighLevel Provides– Yet Just If You Know What You’re Doing
Here’s things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for once, that insurance claim is legitimate. You truly can run virtually every facet of your organization from one control panel.
Yet below’s the catch: with world power comes a somewhat complicated interface, a high learning contour, and a “figure-it-out-yourself” ambiance at times.
Still, if you can surpass the bumpy start, it resembles opening service superpowers.
What GoHighLevel Obtains Really Right
You Can Really Change a Lots Various Other Devices
If you’ve been piecing together a tech stack with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your chance to streamline.
GoHighLevel lets you manage:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit scheduling
- CRM monitoring
- Automations (we’ll reach that in a sec)
- On the internet programs and memberships
- Social media site messaging
- Live chat
And the list keeps expanding. Unless you require a certain eCommerce tool or settlement portal (more on that later), you’re probably covered.
It’s Always Evolving
No joke. One day I log in and see a new feature for TikTok DMs. The following day, they’ve revamped the e-mail editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living system. The designers are regularly pressing updates, and the roadmap is loaded with user-suggested features. That part actually amazed me– your voice in fact matters here.
And while the consistent adjustments can feel like you’re working on a treadmill that never ever stops, I ‘d take that over a platform that hasn’t changed given that 2018.
Communication? You’re Covered
If you’re tired of jumping in between tools just to speak to your leads, you’ll enjoy this component.
From one control panel, you can:
- Make telephone call and go down voicemails
- Send out and get SMS
- Blast e-mails or build series
- Chat on WhatsApp, GoHighLevel Lead-Gen Playbook
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your site (or transform it to SMS mid-convo)
Also better– there’s a centralized discussion tab where all these messages live. No more jumping between inboxes or neglecting to respond to that DM from 3 days ago. (Been there. Fixed that.).
SaaS Mode = Recurring Income Without the Headaches
Right here’s where things obtain spicy.
If you’re an agency owner, expert, or simply somebody who wants to earn repeating income without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode lets you re-sell the system under your own brand name. Consider it like white-labeling GoHighLevel, slapping your logo on it, and charging whatever you desire.
It’s $497/month on your end. However if you bill simply $97/month to six clients, you’re already rewarding– and whatever beyond that is sauce.
You don’t need to manage campaigns or hop on technique phone calls. Just provide individuals accessibility to the devices and let them run with it. It’s not 100% passive, yet it’s rather close.
Automate Whatever
This is most likely my favored part: workflows.
Envision setting up a multi-channel series that emails, messages, and follows up with leads based upon their habits. Instantly booking calls. Sending onboarding messages. Tagging contacts. Acting on billings. Supporting cold leads for months without lifting a finger.
Sound like a desire? It’s really real.
The automations are incredibly powerful, however I will not exist– they can feel frustrating in the beginning. My recommendations? Do not try to learn everything in a weekend. Beginning little and build from there. The payback deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel began very agency-focused. Like, every little thing yelled “marketers just”.
However that’s transformed.
Currently it’s just as helpful for:
- Regional businesses (beauty parlors, fitness centers, clinics, and so on).
- Coaches and program developers.
- Consultants and service providers.
- Freelancers and solopreneurs.
There are also “snapshots” you can fill with prebuilt campaigns customized to specific sectors. That’s a godsend if you do not intend to develop whatever from square one.
And for only $97/month on the Starter Plan, it’s an absolute steal. No other device gives you this much for that little.
However It’s Not All Smooth Sailing …
Let’s discuss right stuff that could trip you up– or simply flat-out annoy you.
The Learning Contour Is Actual
If you’re brand-new to marketing tech, distort up.
GoHighLevel has a lot taking place, and if you attempt to discover everything at once, you’ll burn out faster than a price cut coffee maker.
When I initially started, I obtained overwhelmed quickly. The user interface was cumbersome (it’s much better currently), and I wasn’t certain where to begin.
My recommendations? Begin with the basics– like CRM and organizing– then layer in the automations and funnel builder when you’re ready. And don’t also consider launching into SaaS mode up until you have actually understood the core system.
Educating Materials Required a Remodeling
GoHighLevel’s continuous updates are amazing, but they come with a catch: the training videos are often out-of-date.
You’ll see a walkthrough on YouTube, most likely to try it yourself, and understand … that switch does not also exist any longer.
For a platform this effective, I really believe they must focus on upgrading the help docs and tutorials in real-time. New individuals should not need to guess their way through.
Hidden Prices Creep Up on You
The pricing looks easy. And it type of is.
Yet there are add-on expenses that aren’t incredibly apparent until you start excavating. You’ll pay added for:
- SMS and phone calls
- Email sending (by means of Mailgun or comparable)
- AI features
- Some integrations
It’s not crazy expensive– and truthfully, despite the add-ons, it’s still less costly than Frankensteining together a dozen tools. But it’s something you’ll want to factor right into your spending plan.
Client Assistance Can Be a Wager
Let me be clear: the GoHighLevel group does care. You can also set up a Zoom call with them, which is unusual and very useful.
However the real-time conversation and SMS assistance? Hit or miss.
Sometimes I ‘d message them and hear crickets. Various other times, I would certainly get an answer but need to follow up numerous times prior to anything got settled.
Best choice? Utilize the Zoom calls if you require real aid. Simply don’t depend on quick chat responds to conserve the day.
Overreliance on Stripe Is Restricting
Here’s the one large feature gap: GoHighLevel leans heavily on Stripe for settlements– specifically if you’re using SaaS mode.
If Stripe isn’t sustained in your country or you choose an additional payment processor, you’re out of luck (for now).
They did recently reveal a Square integration, which is an encouraging action. With any luck more versatility is on the means. But as it stands, Stripe is the main program.
Final Verdict: GoHighLevel Lead-Gen Playbook
If you’re seeking a system that:
- Changes half your tech stack
- Automates your marketing and sales
- Expands with your organization
- Offers significant profits possibility through SaaS mode.
… then yes, GoHighLevel is 100% worth your time.
It’s not best. You’ll require persistence, a desire to learn, and possibly a little high levels of caffeine. But once you’ve got it called in? Game-changer.
And hi, if you’ve ever before desired for running your very own software application company or marketing agency, this may be your possibility– without needing a team of programmers or a Silicon Valley budget plan.