You’ve stumbled across GoHighLevel and you’re asking yourself– Is this the actual deal, or simply one more overhyped system that promises everything and supplies … meh? GoHighLevel Hair Salon Playbook
Believe me, I’ve been where you are. After using GoHighLevel for a couple of years now, I can tell you straight up: it is just one of the most intelligent choices I’ve produced my company. However (and it’s a big “but”) it’s not all sunlight and rainbows.
Let’s study the excellent, the negative, and the sometimes aggravating so you can figure out if GoHighLevel’s the right suitable for you.
GoHighLevel Supplies– Yet Just If You Know What You’re Doing
Below’s the thing: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for when, that claim is legit. You really can run virtually every element of your service from one dashboard.
But here’s the catch: with great power comes a slightly complicated interface, a steep learning contour, and a “figure-it-out-yourself” vibe sometimes.
Still, if you can get past the bumpy start, it’s like opening organization superpowers.
What GoHighLevel Obtains Very Right
You Can Really Replace a Lots Other Tools
If you have actually been assembling a technology pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your opportunity to streamline.
GoHighLevel lets you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Consultation organizing
- CRM management
- Automations (we’ll reach that in a sec)
- On the internet courses and memberships
- Social media site messaging
- Live conversation
And the checklist maintains growing. Unless you require a specific eCommerce device or settlement gateway (more on that particular later), you’re possibly covered.
It’s Always Evolving
Seriously. Someday I log in and see a brand-new feature for TikTok DMs. The following day, they’ve upgraded the email editor. After that it’s video uploads, Square integrations, or social coverage.
It’s a living system. The designers are constantly pushing updates, and the roadmap is packed with user-suggested features. That component really amazed me– your voice really matters here.
And while the continuous adjustments can seem like you’re operating on a treadmill that never quits, I ‘d take that over a platform that hasn’t changed considering that 2018.
Interaction? You’re Covered
If you’re tired of jumping between devices just to talk to your leads, you’ll love this component.
From one dashboard, you can:
- Make call and go down voicemails
- Send out and obtain SMS
- Blast e-mails or build series
- Chat on WhatsApp, GoHighLevel Hair Salon Playbook
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your website (or convert it to text mid-convo)
Even better– there’s a centralized discussion tab where all these messages live. Say goodbye to bouncing in between inboxes or failing to remember to reply to that DM from three days earlier. (Been there. Dealt with that.).
SaaS Mode = Recurring Profits Without the Headaches
Right here’s where things obtain spicy.
If you’re a company proprietor, specialist, or just somebody who intends to make reoccuring revenue without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode allows you resell the platform under your very own brand name. Consider it like white-labeling GoHighLevel, slapping your logo on it, and billing whatever you desire.
It’s $497/month on your end. But if you bill just $97/month to 6 customers, you’re already lucrative– and everything past that is sauce.
You do not have to manage campaigns or hop on method telephone calls. Simply offer people access to the devices and let them keep up it. It’s not 100% passive, but it’s quite close.
Automate Whatever
This is possibly my preferred part: workflows.
Think of setting up a multi-channel sequence that e-mails, texts, and follows up with leads based upon their behavior. Instantly reserving telephone calls. Sending onboarding messages. Tagging contacts. Following up on invoices. Nurturing chilly leads for months without lifting a finger.
Sound like a desire? It’s really genuine.
The automations are incredibly powerful, however I will not exist– they can feel frustrating initially. My guidance? Do not attempt to discover it all in a weekend break. Start little and build from there. The payoff is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel started extremely agency-focused. Like, whatever howled “marketers just”.
However that’s changed.
Currently it’s equally as beneficial for:
- Neighborhood organizations (hair salons, health clubs, clinics, and so on).
- Trainers and program creators.
- Experts and service providers.
- Consultants and solopreneurs.
There are even “snapshots” you can fill with prebuilt campaigns customized to details sectors. That’s a godsend if you don’t wish to construct whatever from square one.
And for only $97/month on the Starter Plan, it’s an outright swipe. Nothing else tool gives you this much for that little.
However It’s Not All Smooth Sailing …
Let’s discuss right stuff that may journey you up– or just flat-out frustrate you.
The Learning Curve Is Real
If you’re brand-new to marketing technology, twist up.
GoHighLevel has a great deal taking place, and if you try to learn everything at once, you’ll stress out faster than a discount rate coffee machine.
When I initially began, I obtained bewildered swiftly. The interface was cumbersome (it’s better now), and I wasn’t sure where to start.
My guidance? Begin with the fundamentals– like CRM and organizing– then layer in the automations and funnel builder when you prepare. And don’t even think of launching into SaaS mode up until you’ve mastered the core platform.
Educating Products Need a Remodeling
GoHighLevel’s continuous updates are amazing, but they feature a catch: the training videos are typically out-of-date.
You’ll see a walkthrough on YouTube, go to try it on your own, and recognize … that switch doesn’t also exist anymore.
For a platform this powerful, I truly believe they ought to focus on upgrading the aid docs and tutorials in real-time. New users shouldn’t need to guess their means with.
Hidden Prices Creep Up on You
The pricing looks easy. And it type of is.
However there are add-on costs that aren’t very apparent until you begin excavating. You’ll pay additional for:
- SMS and telephone call
- Email sending out (by means of Mailgun or comparable)
- AI features
- Some integrations
It’s not insane expensive– and truthfully, even with the attachments, it’s still less expensive than Frankensteining together a dozen tools. Yet it’s something you’ll want to factor right into your budget plan.
Consumer Support Can Be a Wager
Let me be clear: the GoHighLevel group does care. You can even schedule a Zoom phone call with them, which is rare and really useful.
But the live conversation and SMS support? Hit or miss.
Sometimes I would certainly message them and hear crickets. Various other times, I would certainly obtain a solution but need to follow up several times before anything got settled.
Best option? Make use of the Zoom calls if you need real assistance. Just do not rely on fast conversation replies to conserve the day.
Overreliance on Stripe Is Restricting
Right here’s the one huge feature gap: GoHighLevel leans greatly on Stripe for payments– specifically if you’re utilizing SaaS mode.
If Stripe isn’t supported in your nation or you like one more settlement processor, you run out luck (in the meantime).
They did just recently announce a Square integration, which is an appealing step. Ideally more flexibility gets on the means. Yet as it stands, Stripe is the main program.
Final Verdict: GoHighLevel Hair Salon Playbook
If you’re seeking a system that:
- Replaces half your technology stack
- Automates your marketing and sales
- Grows with your organization
- Offers major profits capacity via SaaS mode.
… then yes, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll require perseverance, a readiness to discover, and maybe a little caffeine. But once you’ve got it dialed in? Game-changer.
And hey, if you’ve ever desired for running your very own software program business or marketing company, this might be your opportunity– without needing a team of programmers or a Silicon Valley budget plan.