You’ve stumbled across GoHighLevel and you’re asking yourself– Is this the real offer, or simply another overhyped platform that promises whatever and provides … meh? GoHighLevel Google My Business (GMB)
Trust me, I’ve been where you are. After using GoHighLevel for a few years currently, I can tell you straight up: it is just one of the most intelligent choices I’ve made for my business. But (and it’s a large “yet”) it’s not all sunlight and rainbows.
Let’s study the excellent, the poor, and the sometimes irritating so you can find out if GoHighLevel’s the best suitable for you.
GoHighLevel Supplies– However Just If You Know What You’re Doing
Right here’s the thing: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for once, that claim is official. You actually can run almost every element of your company from one control panel.
Yet right here’s the catch: with world power comes a slightly complex user interface, a steep learning contour, and a “figure-it-out-yourself” vibe at times.
Still, if you can get past the rough beginning, it resembles opening business superpowers.
What GoHighLevel Obtains Really Right
You Can In Fact Replace a Loads Other Devices
If you have actually been piecing together a tech pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your opportunity to simplify.
GoHighLevel allows you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit organizing
- CRM management
- Automations (we’ll reach that in a sec)
- On-line training courses and memberships
- Social media messaging
- Live conversation
And the checklist maintains growing. Unless you require a details eCommerce tool or payment entrance (extra on that later), you’re probably covered.
It’s Always Evolving
No joke. Eventually I log in and see a brand-new feature for TikTok DMs. The next day, they have actually overhauled the e-mail editor. After that it’s video uploads, Square integrations, or social coverage.
It’s a living system. The designers are frequently pushing updates, and the roadmap is packed with user-suggested features. That part actually pleased me– your voice really matters below.
And while the continuous adjustments can seem like you’re running on a treadmill that never ever quits, I ‘d take that over a system that hasn’t transformed considering that 2018.
Communication? You’re Covered
If you’re tired of leaping in between tools just to speak to your leads, you’ll like this component.
From one control panel, you can:
- Make telephone call and drop voicemails
- Send out and receive SMS
- Blast emails or develop sequences
- Chat on WhatsApp, GoHighLevel Google My Business (GMB)
- Send Out Instagram, Facebook and TikTok DMs.
- Live conversation on your site (or transform it to text mid-convo)
Even much better– there’s a central conversation tab where all these messages live. Say goodbye to jumping in between inboxes or failing to remember to respond to that DM from 3 days earlier. (Existed. Taken care of that.).
SaaS Mode = Recurring Revenue Without the Headaches
Here’s where things obtain spicy.
If you’re an agency owner, specialist, or simply someone who wishes to earn recurring profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode lets you market the platform under your very own brand. Think about it like white-labeling GoHighLevel, slapping your logo design on it, and charging whatever you want.
It’s $497/month on your end. Yet if you charge just $97/month to 6 customers, you’re already profitable– and every little thing beyond that is sauce.
You don’t have to take care of campaigns or get on method telephone calls. Simply give people access to the devices and let them run with it. It’s not 100% passive, however it’s pretty close.
Automate Everything
This is most likely my preferred component: workflows.
Envision setting up a multi-channel sequence that emails, messages, and follows up with leads based upon their behavior. Automatically booking telephone calls. Sending onboarding messages. Marking get in touches with. Acting on invoices. Supporting cool leads for months without lifting a finger.
Sound like a dream? It’s extremely real.
The automations are unbelievably powerful, yet I won’t exist– they can feel overwhelming initially. My guidance? Do not attempt to learn all of it in a weekend break. Start small and build from there. The payback deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel started off extremely agency-focused. Like, whatever shrieked “marketing professionals just”.
But that’s changed.
Currently it’s equally as valuable for:
- Regional organizations (hair salons, fitness centers, centers, etc).
- Trainers and course makers.
- Professionals and service providers.
- Consultants and solopreneurs.
There are even “snapshots” you can fill with prebuilt campaigns customized to particular industries. That’s a blessing if you do not intend to construct everything from scratch.
And for just $97/month on the Starter Plan, it’s an outright steal. No other tool gives you this much for that little.
Yet It’s Not All Smooth Sailing …
Let’s talk about right stuff that might trip you up– or simply flat-out irritate you.
The Learning Curve Is Real
If you’re new to marketing technology, twist up.
GoHighLevel has a whole lot taking place, and if you attempt to learn whatever at once, you’ll wear out faster than a discount rate coffee maker.
When I first started, I obtained overwhelmed swiftly. The user interface was cumbersome (it’s much better currently), and I had not been sure where to begin.
My suggestions? Begin with the fundamentals– like CRM and scheduling– after that layer in the automations and funnel builder when you prepare. And do not even think of launching into SaaS mode up until you’ve grasped the core system.
Educating Products Need a Makeover
GoHighLevel’s constant updates are remarkable, but they feature a catch: the training video clips are commonly outdated.
You’ll view a walkthrough on YouTube, most likely to try it yourself, and recognize … that switch doesn’t also exist any longer.
For a platform this powerful, I truly think they ought to prioritize upgrading the help docs and tutorials in real-time. New individuals shouldn’t need to think their means via.
Hidden Expenses Sneak Up on You
The pricing looks easy. And it type of is.
Yet there are add-on costs that aren’t incredibly obvious up until you start excavating. You’ll pay extra for:
- SMS and phone calls
- Email sending out (by means of Mailgun or similar)
- AI features
- Some integrations
It’s not insane expensive– and truthfully, even with the add-ons, it’s still less costly than Frankensteining with each other a lots devices. However it’s something you’ll wish to factor right into your spending plan.
Client Assistance Can Be a Gamble
Let me be clear: the GoHighLevel group does care. You can also arrange a Zoom call with them, which is uncommon and extremely helpful.
But the live conversation and SMS assistance? Hit or miss.
Often I ‘d message them and listen to crickets. Various other times, I ‘d get an answer however have to follow up multiple times prior to anything got resolved.
Best option? Use the Zoom calls if you need real aid. Simply do not rely on fast chat responds to conserve the day.
Overreliance on Stripe Is Limiting
Below’s the one large feature space: GoHighLevel leans heavily on Stripe for payments– specifically if you’re using SaaS mode.
If Stripe isn’t sustained in your nation or you like another payment processor, you run out luck (for now).
They did recently reveal a Square integration, which is an encouraging step. Hopefully a lot more versatility is on the way. Yet as it stands, Stripe is the primary program.
Final Judgment: GoHighLevel Google My Business (GMB)
If you’re searching for a system that:
- Changes half your technology stack
- Automates your marketing and sales
- Grows with your service
- Offers serious profits potential with SaaS mode.
… after that indeed, GoHighLevel is 100% worth your time.
It’s not ideal. You’ll need perseverance, a determination to find out, and possibly a little caffeine. Once you’ve got it called in? Game-changer.
And hey, if you have actually ever imagined running your own software business or marketing agency, this may be your possibility– without needing a team of developers or a Silicon Valley spending plan.