You’ve come across GoHighLevel and you’re wondering– Is this the genuine deal, or simply an additional overhyped platform that promises every little thing and delivers … meh? GoHighLevel For SMMA
Trust me, I’ve been where you are. After using GoHighLevel for a few years now, I can inform you directly: it is just one of the smartest decisions I have actually made for my company. But (and it’s a large “yet”) it’s not all sunlight and rainbows.
Let’s study the excellent, the bad, and the sometimes frustrating so you can find out if GoHighLevel’s the appropriate suitable for you.
GoHighLevel Provides– But Just If You Know What You’re Doing
Here’s things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for once, that insurance claim is legitimate. You actually can run almost every element of your service from one control panel.
But below’s the catch: with world power comes a somewhat confusing interface, a high learning contour, and a “figure-it-out-yourself” ambiance sometimes.
Still, if you can surpass the rough start, it resembles opening business superpowers.
What GoHighLevel Gets Really Right
You Can Really Change a Loads Various Other Tools
If you’ve been assembling a technology pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the disorder)– this is your possibility to streamline.
GoHighLevel lets you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit organizing
- CRM management
- Automations (we’ll get to that in a sec)
- On the internet training courses and memberships
- Social media messaging
- Live chat
And the checklist keeps growing. Unless you need a certain eCommerce tool or payment entrance (a lot more on that particular later), you’re most likely covered.
It’s Always Evolving
Serious. Eventually I log in and see a brand-new feature for TikTok DMs. The next day, they have actually overhauled the e-mail editor. After that it’s video uploads, Square integrations, or social reporting.
It’s a living system. The developers are regularly pushing updates, and the roadmap is loaded with user-suggested features. That part truly impressed me– your voice really matters here.
And while the consistent modifications can seem like you’re running on a treadmill that never stops, I ‘d take that over a system that hasn’t altered considering that 2018.
Interaction? You’re Covered
If you’re tired of leaping between tools simply to talk with your leads, you’ll enjoy this component.
From one control panel, you can:
- Make call and go down voicemails
- Send and obtain SMS
- Blast e-mails or construct sequences
- Conversation on WhatsApp, GoHighLevel For SMMA
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your site (or convert it to text mid-convo)
Also much better– there’s a centralized discussion tab where all these messages live. No more jumping in between inboxes or forgetting to reply to that DM from three days earlier. (Existed. Fixed that.).
SaaS Mode = Recurring Profits Without the Headaches
Here’s where points obtain spicy.
If you’re a company proprietor, consultant, or just somebody who wants to earn reoccuring revenue without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you resell the platform under your own brand. Think of it like white-labeling GoHighLevel, slapping your logo on it, and billing whatever you desire.
It’s $497/month on your end. However if you charge simply $97/month to six clients, you’re currently lucrative– and everything beyond that is sauce.
You do not have to handle campaigns or get on method telephone calls. Just give individuals accessibility to the devices and let them keep up it. It’s not 100% passive, but it’s pretty close.
Automate Every little thing
This is most likely my favorite component: workflows.
Picture establishing a multi-channel series that emails, messages, and follows up with leads based upon their habits. Automatically reserving phone calls. Sending out onboarding messages. Labeling calls. Following up on invoices. Nurturing cold leads for months without lifting a finger.
Sound like a desire? It’s very actual.
The automations are incredibly effective, however I will not lie– they can feel frustrating initially. My recommendations? Don’t try to learn everything in a weekend. Start tiny and develop from there. The payoff is worth it.
It’s Not Just for Agencies Any Longer
GoHighLevel began extremely agency-focused. Like, every little thing screamed “marketers just”.
But that’s transformed.
Now it’s equally as useful for:
- Local businesses (beauty salons, gyms, centers, and so on).
- Trains and training course designers.
- Experts and service providers.
- Consultants and solopreneurs.
There are even “snapshots” you can pack with prebuilt campaigns customized to details industries. That’s a blessing if you do not want to construct everything from square one.
And for only $97/month on the Starter Plan, it’s an outright take. No other device gives you this much for that little.
However It’s Not All Smooth Sailing …
Let’s discuss right stuff that may journey you up– or just flat-out irritate you.
The Learning Contour Is Real
If you’re brand-new to marketing technology, bend up.
GoHighLevel has a whole lot taking place, and if you try to learn everything at the same time, you’ll wear out faster than a price cut coffee maker.
When I initially started, I got overwhelmed quickly. The user interface was cumbersome (it’s far better currently), and I had not been certain where to start.
My guidance? Beginning with the basics– like CRM and scheduling– then layer in the automations and funnel builder when you prepare. And don’t even think about launching into SaaS mode till you have actually mastered the core system.
Educating Materials Required a Makeover
GoHighLevel’s consistent updates are remarkable, yet they include a catch: the training video clips are commonly out-of-date.
You’ll watch a walkthrough on YouTube, most likely to try it yourself, and realize … that button doesn’t also exist any longer.
For a system this powerful, I really think they need to prioritize updating the help docs and tutorials in real-time. New users should not need to guess their means through.
Hidden Expenses Sneak Up on You
The pricing looks simple. And it type of is.
However there are add-on prices that aren’t very noticeable up until you start digging. You’ll pay additional for:
- SMS and call
- Email sending (using Mailgun or similar)
- AI features
- Some integrations
It’s not insane expensive– and truthfully, despite having the add-ons, it’s still less expensive than Frankensteining with each other a lots tools. Yet it’s something you’ll intend to factor into your budget.
Customer Assistance Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can also arrange a Zoom call with them, which is uncommon and extremely valuable.
Yet the live conversation and SMS support? Hit-or-miss.
Sometimes I would certainly message them and hear crickets. Other times, I would certainly get a solution but have to follow up numerous times before anything got fixed.
Best option? Utilize the Zoom calls if you require real assistance. Just do not rely on quick conversation replies to conserve the day.
Overreliance on Stripe Is Restricting
Below’s the one huge feature space: GoHighLevel leans greatly on Stripe for repayments– especially if you’re using SaaS mode.
If Stripe isn’t sustained in your nation or you favor another repayment processor, you run out luck (for now).
They did lately announce a Square integration, which is an encouraging action. Ideally a lot more versatility is on the method. Yet as it stands, Stripe is the major show.
Final Judgment: GoHighLevel For SMMA
If you’re seeking a system that:
- Changes half your technology pile
- Automates your marketing and sales
- Grows with your organization
- Offers significant revenue potential through SaaS mode.
… then indeed, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll require perseverance, a readiness to discover, and maybe a little high levels of caffeine. But once you’ve got it dialed in? Game-changer.
And hey, if you’ve ever desired for running your very own software application business or marketing company, this could be your possibility– without needing a group of programmers or a Silicon Valley budget plan.