You’ve come across GoHighLevel and you’re asking yourself– Is this the actual bargain, or just one more overhyped platform that assures whatever and delivers … meh? GoHighLevel For Mortgage Brokers
Believe me, I’ve been where you are. After making use of GoHighLevel for a few years now, I can tell you directly: it is just one of the most intelligent choices I have actually made for my organization. However (and it’s a big “but”) it’s not all sunlight and rainbows.
Let’s dive into the excellent, the poor, and the periodically aggravating so you can determine if GoHighLevel’s the right suitable for you.
GoHighLevel Provides– Yet Only If You Know What You’re Doing
Here’s things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for when, that insurance claim is legit. You actually can run virtually every aspect of your organization from one control panel.
Yet here’s the catch: with world power comes a slightly complicated interface, a high learning curve, and a “figure-it-out-yourself” vibe sometimes.
Still, if you can get past the bumpy beginning, it resembles opening organization superpowers.
What GoHighLevel Gets Very Right
You Can Really Replace a Lots Other Devices
If you’ve been piecing together a tech stack with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your opportunity to simplify.
GoHighLevel allows you manage:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit scheduling
- CRM administration
- Automations (we’ll get to that in a sec)
- Online programs and memberships
- Social media site messaging
- Live chat
And the listing maintains growing. Unless you require a details eCommerce device or payment gateway (extra on that later), you’re most likely covered.
It’s Always Evolving
Seriously. Someday I log in and see a new feature for TikTok DMs. The following day, they have actually overhauled the e-mail editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living system. The designers are regularly pushing updates, and the roadmap is packed with user-suggested features. That part actually impressed me– your voice actually matters below.
And while the continuous modifications can feel like you’re operating on a treadmill that never stops, I ‘d take that over a system that hasn’t changed since 2018.
Interaction? You’re Covered
If you’re tired of leaping in between devices simply to speak with your leads, you’ll like this component.
From one control panel, you can:
- Make telephone call and drop voicemails
- Send out and get SMS
- Blast e-mails or construct series
- Conversation on WhatsApp, GoHighLevel For Mortgage Brokers
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your site (or transform it to SMS mid-convo)
Even better– there’s a central conversation tab where all these messages live. Say goodbye to bouncing between inboxes or forgetting to respond to that DM from 3 days back. (Been there. Dealt with that.).
SaaS Mode = Recurring Profits Without the Headaches
Here’s where points get spicy.
If you’re an agency proprietor, expert, or just someone who wishes to earn reoccuring profits without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode allows you market the system under your very own brand. Consider it like white-labeling GoHighLevel, slapping your logo on it, and charging whatever you want.
It’s $497/month on your end. But if you bill just $97/month to 6 clients, you’re already profitable– and every little thing beyond that is gravy.
You don’t need to manage campaigns or hop on approach phone calls. Simply provide individuals access to the devices and let them run with it. It’s not 100% passive, yet it’s pretty close.
Automate Everything
This is probably my preferred part: workflows.
Think of setting up a multi-channel sequence that emails, texts, and follows up with leads based on their habits. Instantly scheduling calls. Sending out onboarding messages. Identifying contacts. Following up on billings. Supporting cool leads for months without lifting a finger.
Seem like a dream? It’s very real.
The automations are unbelievably powerful, but I will not lie– they can really feel overwhelming initially. My recommendations? Do not try to discover it all in a weekend break. Beginning tiny and develop from there. The payoff deserves it.
It’s Not Just for Agencies Any Longer
GoHighLevel started very agency-focused. Like, whatever shouted “online marketers just”.
But that’s transformed.
Now it’s just as valuable for:
- Local businesses (hair salons, health clubs, centers, etc).
- Trains and training course developers.
- Professionals and service providers.
- Freelancers and solopreneurs.
There are even “snapshots” you can fill with prebuilt campaigns customized to certain sectors. That’s a godsend if you do not intend to construct whatever from scratch.
And for just $97/month on the Starter Plan, it’s an outright take. No other tool gives you this much for that little.
But It’s Not All Smooth Sailing …
Let’s speak about the stuff that might trip you up– or simply flat-out annoy you.
The Learning Curve Is Actual
If you’re new to marketing technology, twist up.
GoHighLevel has a great deal taking place, and if you attempt to learn whatever simultaneously, you’ll wear out faster than a price cut coffee maker.
When I first started, I obtained overwhelmed promptly. The user interface was confusing (it’s better currently), and I had not been sure where to begin.
My advice? Begin with the fundamentals– like CRM and scheduling– after that layer in the automations and funnel builder when you’re ready. And do not also think of launching into SaaS mode up until you’ve grasped the core system.
Training Products Required a Makeover
GoHighLevel’s continuous updates are outstanding, however they come with a catch: the training video clips are commonly obsolete.
You’ll view a walkthrough on YouTube, go to try it on your own, and recognize … that button doesn’t even exist any longer.
For a platform this powerful, I truly believe they need to prioritize upgrading the aid docs and tutorials in real-time. New customers shouldn’t have to guess their way through.
Hidden Expenses Sneak Up on You
The pricing looks simple. And it kind of is.
Yet there are add-on expenses that aren’t extremely noticeable until you begin digging. You’ll pay extra for:
- SMS and telephone call
- Email sending (through Mailgun or similar)
- AI features
- Some integrations
It’s not crazy pricey– and truthfully, despite the add-ons, it’s still cheaper than Frankensteining with each other a loads tools. Yet it’s something you’ll wish to factor into your spending plan.
Customer Support Can Be a Gamble
Let me be clear: the GoHighLevel group does care. You can even schedule a Zoom telephone call with them, which is unusual and really useful.
Yet the live chat and SMS assistance? Hit-or-miss.
Occasionally I ‘d message them and hear crickets. Various other times, I ‘d get a solution but need to follow up numerous times before anything got settled.
Best option? Utilize the Zoom calls if you require genuine assistance. Just do not rely on quick chat replies to save the day.
Overreliance on Stripe Is Restricting
Here’s the one large feature gap: GoHighLevel leans heavily on Stripe for payments– specifically if you’re utilizing SaaS mode.
If Stripe isn’t supported in your country or you choose an additional repayment cpu, you’re out of good luck (in the meantime).
They did just recently introduce a Square integration, which is a promising step. Hopefully extra flexibility gets on the way. However as it stands, Stripe is the major show.
Final Judgment: GoHighLevel For Mortgage Brokers
If you’re seeking a platform that:
- Replaces half your tech stack
- Automates your marketing and sales
- Expands with your organization
- Offers major profits potential with SaaS mode.
… then yes, GoHighLevel is 100% worth your time.
It’s not best. You’ll require perseverance, a desire to learn, and maybe a little high levels of caffeine. But once you’ve got it called in? Game-changer.
And hello, if you have actually ever dreamed of running your very own software business or marketing company, this might be your possibility– without requiring a team of developers or a Silicon Valley spending plan.