You’ve come across GoHighLevel and you’re asking yourself– Is this the actual bargain, or simply one more overhyped system that assures whatever and supplies … meh? GoHighLevel For Loan Officers
Trust me, I have actually been where you are. After making use of GoHighLevel for a couple of years now, I can inform you directly: it’s one of the most intelligent decisions I’ve produced my company. However (and it’s a large “but”) it’s not all sunlight and rainbows.
Let’s dive into the good, the negative, and the occasionally frustrating so you can determine if GoHighLevel’s the best fit for you.
GoHighLevel Supplies– However Only If You Know What You’re Doing
Here’s things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM system– and for when, that claim is official. You truly can run virtually every element of your service from one control panel.
However here’s the catch: with great power comes a slightly complex user interface, a high learning curve, and a “figure-it-out-yourself” vibe sometimes.
Still, if you can surpass the bumpy start, it’s like unlocking company superpowers.
What GoHighLevel Obtains Really Right
You Can In Fact Change a Lots Other Tools
If you’ve been piecing together a tech pile with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the turmoil)– this is your opportunity to streamline.
GoHighLevel lets you deal with:
- Email and SMS marketing
- Sales funnels and landing pages
- Consultation scheduling
- CRM management
- Automations (we’ll reach that in a sec)
- On-line training courses and subscriptions
- Social media messaging
- Live conversation
And the listing maintains growing. Unless you require a certain eCommerce tool or repayment entrance (much more on that later), you’re probably covered.
It’s Always Evolving
Seriously. Eventually I log in and see a brand-new feature for TikTok DMs. The following day, they have actually overhauled the email editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living system. The programmers are regularly pushing updates, and the roadmap is loaded with user-suggested features. That component really impressed me– your voice in fact matters here.
And while the consistent modifications can seem like you’re working on a treadmill that never stops, I would certainly take that over a system that hasn’t altered since 2018.
Interaction? You’re Covered
If you’re tired of jumping between tools simply to talk with your leads, you’ll like this part.
From one control panel, you can:
- Make telephone call and drop voicemails
- Send and receive SMS
- Blast e-mails or construct sequences
- Conversation on WhatsApp, GoHighLevel For Loan Officers
- Send Instagram, Facebook and TikTok DMs.
- Live conversation on your site (or transform it to SMS mid-convo)
Also better– there’s a centralized conversation tab where all these messages live. Say goodbye to jumping in between inboxes or forgetting to reply to that DM from 3 days ago. (Existed. Dealt with that.).
SaaS Mode = Recurring Earnings Without the Headaches
Here’s where things obtain spicy.
If you’re an agency proprietor, consultant, or just somebody who wants to earn recurring revenue without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode lets you resell the platform under your own brand. Consider it like white-labeling GoHighLevel, slapping your logo design on it, and charging whatever you desire.
It’s $497/month on your end. Yet if you charge simply $97/month to 6 clients, you’re already rewarding– and everything past that is gravy.
You don’t have to handle campaigns or hop on method phone calls. Just offer individuals accessibility to the tools and let them run with it. It’s not 100% passive, yet it’s rather close.
Automate Every little thing
This is most likely my favored part: workflows.
Visualize establishing a multi-channel series that e-mails, texts, and follows up with leads based on their behavior. Immediately scheduling calls. Sending out onboarding messages. Marking get in touches with. Acting on invoices. Nurturing chilly leads for months without lifting a finger.
Seem like a dream? It’s really real.
The automations are incredibly effective, yet I will not lie– they can feel overwhelming initially. My suggestions? Do not attempt to learn all of it in a weekend break. Beginning tiny and develop from there. The payoff is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel started extremely agency-focused. Like, whatever shouted “marketers only”.
However that’s altered.
Currently it’s equally as valuable for:
- Local organizations (hair salons, gyms, centers, and so on).
- Trainers and program designers.
- Experts and provider.
- Freelancers and solopreneurs.
There are even “snapshots” you can load with prebuilt campaigns customized to particular sectors. That’s a godsend if you do not intend to construct whatever from scratch.
And for only $97/month on the Starter Plan, it’s an absolute swipe. No other device gives you this much for that little.
Yet It’s Not All Plain sailing …
Let’s discuss the stuff that might trip you up– or simply flat-out annoy you.
The Learning Contour Is Real
If you’re all new to marketing technology, distort up.
GoHighLevel has a great deal going on, and if you try to find out everything at once, you’ll stress out faster than a discount coffee maker.
When I initially began, I got bewildered swiftly. The user interface was clunky (it’s far better now), and I had not been sure where to start.
My guidance? Start with the fundamentals– like CRM and scheduling– after that layer in the automations and funnel builder when you prepare. And do not even think of launching into SaaS mode up until you have actually mastered the core platform.
Educating Materials Required a Remodeling
GoHighLevel’s continuous updates are amazing, yet they feature a catch: the training videos are typically outdated.
You’ll view a walkthrough on YouTube, most likely to try it yourself, and recognize … that button does not also exist anymore.
For a system this powerful, I really believe they must prioritize updating the aid docs and tutorials in real-time. New individuals shouldn’t have to guess their method with.
Hidden Prices Sneak Up on You
The pricing looks basic. And it kind of is.
But there are add-on expenses that aren’t extremely apparent up until you start digging. You’ll pay added for:
- SMS and telephone call
- Email sending (via Mailgun or comparable)
- AI features
- Some integrations
It’s not crazy costly– and honestly, even with the add-ons, it’s still cheaper than Frankensteining with each other a dozen devices. Yet it’s something you’ll intend to factor right into your spending plan.
Client Support Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can also schedule a Zoom telephone call with them, which is rare and really helpful.
Yet the real-time conversation and SMS support? Hit-or-miss.
Occasionally I ‘d message them and hear crickets. Other times, I would certainly obtain a response yet need to follow up multiple times before anything got dealt with.
Best option? Use the Zoom calls if you require actual assistance. Just do not depend on quick conversation responds to save the day.
Overreliance on Stripe Is Limiting
Here’s the one big feature space: GoHighLevel leans greatly on Stripe for settlements– especially if you’re utilizing SaaS mode.
If Stripe isn’t supported in your country or you choose an additional payment cpu, you’re out of good luck (in the meantime).
They did recently introduce a Square integration, which is an appealing action. Ideally more adaptability gets on the means. But as it stands, Stripe is the main show.
Final Decision: GoHighLevel For Loan Officers
If you’re looking for a platform that:
- Changes half your tech stack
- Automates your marketing and sales
- Grows with your company
- Offers significant profits potential through SaaS mode.
… after that of course, GoHighLevel is 100% worth your time.
It’s not ideal. You’ll require persistence, a willingness to find out, and possibly a little high levels of caffeine. But once you’ve got it called in? Game-changer.
And hi, if you have actually ever desired for running your very own software application firm or marketing firm, this might be your chance– without needing a group of programmers or a Silicon Valley spending plan.