You’ve stumbled across GoHighLevel and you’re questioning– Is this the actual deal, or just an additional overhyped system that promises every little thing and supplies … meh? GoHighLevel Event Planner Playbook
Believe me, I have actually been where you are. After making use of GoHighLevel for a few years now, I can tell you straight up: it’s one of the most intelligent choices I have actually created my service. But (and it’s a huge “yet”) it’s not all sunshine and rainbows.
Let’s dive into the good, the bad, and the occasionally aggravating so you can find out if GoHighLevel’s the appropriate suitable for you.
GoHighLevel Delivers– Yet Only If You Know What You’re Doing
Here’s the thing: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for as soon as, that case is legit. You actually can run nearly every element of your service from one dashboard.
But right here’s the catch: with great power comes a somewhat complicated user interface, a steep learning contour, and a “figure-it-out-yourself” ambiance at times.
Still, if you can get past the bumpy beginning, it resembles unlocking company superpowers.
What GoHighLevel Obtains Very Right
You Can Really Change a Lots Other Devices
If you have actually been piecing together a technology stack with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the disorder)– this is your possibility to streamline.
GoHighLevel lets you deal with:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM monitoring
- Automations (we’ll reach that in a sec)
- On the internet courses and subscriptions
- Social media site messaging
- Live conversation
And the listing keeps growing. Unless you need a specific eCommerce device or settlement entrance (more on that particular later), you’re probably covered.
It’s Always Evolving
No joke. Someday I log in and see a new feature for TikTok DMs. The following day, they have actually upgraded the e-mail editor. Then it’s video uploads, Square integrations, or social reporting.
It’s a living system. The designers are constantly pushing updates, and the roadmap is packed with user-suggested features. That part actually impressed me– your voice actually matters right here.
And while the continuous modifications can feel like you’re running on a treadmill that never ever quits, I ‘d take that over a system that hasn’t altered given that 2018.
Communication? You’re Covered
If you’re tired of leaping in between devices just to speak to your leads, you’ll enjoy this part.
From one dashboard, you can:
- Make phone calls and drop voicemails
- Send and receive SMS
- Blast emails or develop series
- Conversation on WhatsApp, GoHighLevel Event Planner Playbook
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your site (or transform it to text mid-convo)
Also far better– there’s a centralized discussion tab where all these messages live. No more jumping in between inboxes or neglecting to reply to that DM from 3 days ago. (Existed. Fixed that.).
SaaS Mode = Recurring Revenue Without the Headaches
Right here’s where things get spicy.
If you’re a firm proprietor, expert, or simply somebody who intends to earn repeating profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you resell the system under your own brand name. Think about it like white-labeling GoHighLevel, slapping your logo on it, and charging whatever you want.
It’s $497/month on your end. However if you charge simply $97/month to six customers, you’re currently lucrative– and whatever past that is gravy.
You do not need to manage campaigns or hop on strategy telephone calls. Just offer individuals access to the devices and let them run with it. It’s not 100% passive, yet it’s pretty close.
Automate Everything
This is most likely my favored component: workflows.
Picture setting up a multi-channel sequence that emails, texts, and follows up with leads based upon their habits. Instantly reserving telephone calls. Sending out onboarding messages. Labeling get in touches with. Following up on billings. Nurturing cool leads for months without lifting a finger.
Sound like a desire? It’s extremely actual.
The automations are unbelievably powerful, however I won’t lie– they can really feel frustrating in the beginning. My suggestions? Don’t attempt to learn everything in a weekend. Start little and construct from there. The payback is worth it.
It’s Not Just for Agencies Anymore
GoHighLevel began very agency-focused. Like, everything shouted “marketers just”.
But that’s changed.
Now it’s equally as useful for:
- Regional services (hair salons, health clubs, centers, etc).
- Instructors and course makers.
- Consultants and service providers.
- Consultants and solopreneurs.
There are even “snapshots” you can fill with prebuilt campaigns tailored to specific industries. That’s a godsend if you do not intend to develop everything from scratch.
And for just $97/month on the Starter Plan, it’s an absolute take. Nothing else tool offers you this much for that little.
But It’s Not All Smooth Sailing …
Let’s speak about the stuff that might journey you up– or just flat-out irritate you.
The Learning Curve Is Actual
If you’re brand new to marketing tech, buckle up.
GoHighLevel has a whole lot taking place, and if you try to discover whatever at once, you’ll stress out faster than a discount rate coffee machine.
When I first started, I got overwhelmed promptly. The interface was confusing (it’s far better now), and I wasn’t certain where to start.
My advice? Begin with the fundamentals– like CRM and organizing– after that layer in the automations and funnel builder when you’re ready. And don’t even consider launching into SaaS mode until you have actually grasped the core system.
Educating Materials Need a Makeover
GoHighLevel’s consistent updates are outstanding, however they include a catch: the training videos are often out-of-date.
You’ll enjoy a walkthrough on YouTube, most likely to try it yourself, and realize … that switch does not even exist any longer.
For a platform this effective, I really believe they ought to prioritize upgrading the help docs and tutorials in real-time. New customers should not need to guess their method through.
Hidden Expenses Sneak Up on You
The pricing looks straightforward. And it kind of is.
However there are add-on costs that aren’t very noticeable till you begin excavating. You’ll pay extra for:
- SMS and call
- Email sending (by means of Mailgun or similar)
- AI features
- Some integrations
It’s not crazy pricey– and honestly, despite having the attachments, it’s still cheaper than Frankensteining with each other a dozen devices. However it’s something you’ll want to factor into your spending plan.
Client Support Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can even set up a Zoom call with them, which is rare and extremely practical.
However the online conversation and SMS assistance? Hit-or-miss.
In some cases I would certainly message them and listen to crickets. Various other times, I would certainly obtain an answer but have to follow up several times before anything obtained dealt with.
Best choice? Use the Zoom calls if you require actual aid. Just don’t depend on quick chat replies to conserve the day.
Overreliance on Stripe Is Limiting
Right here’s the one large feature void: GoHighLevel leans heavily on Stripe for payments– especially if you’re making use of SaaS mode.
If Stripe isn’t supported in your nation or you choose another settlement processor, you’re out of good luck (in the meantime).
They did recently announce a Square integration, which is an encouraging action. Hopefully extra adaptability gets on the means. But as it stands, Stripe is the main program.
Last Judgment: GoHighLevel Event Planner Playbook
If you’re seeking a system that:
- Changes half your technology pile
- Automates your marketing and sales
- Expands with your organization
- Deals serious profits capacity with SaaS mode.
… after that yes, GoHighLevel is 100% worth your time.
It’s not ideal. You’ll require persistence, a determination to learn, and maybe a little high levels of caffeine. Once you’ve got it called in? Game-changer.
And hey, if you’ve ever imagined running your own software application company or marketing company, this could be your opportunity– without requiring a group of developers or a Silicon Valley spending plan.