You’ve come across GoHighLevel and you’re asking yourself– Is this the real bargain, or just one more overhyped platform that guarantees whatever and provides … meh? GoHighLevel Eliza Agent Platform
Believe me, I’ve been where you are. After utilizing GoHighLevel for a few years now, I can tell you directly: it is just one of the most intelligent decisions I have actually made for my company. But (and it’s a big “however”) it’s not all sunlight and rainbows.
Let’s study the excellent, the negative, and the sometimes irritating so you can determine if GoHighLevel’s the right suitable for you.
GoHighLevel Supplies– But Just If You Know What You’re Doing
Right here’s the important things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for as soon as, that claim is legitimate. You actually can run virtually every facet of your company from one control panel.
However below’s the catch: with great power comes a somewhat complicated interface, a high learning contour, and a “figure-it-out-yourself” ambiance at times.
Still, if you can get past the bumpy start, it’s like unlocking organization superpowers.
What GoHighLevel Gets Very Right
You Can Really Replace a Lots Other Devices
If you’ve been assembling a technology stack with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your chance to streamline.
GoHighLevel lets you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Visit scheduling
- CRM monitoring
- Automations (we’ll get to that in a sec)
- On-line training courses and subscriptions
- Social media messaging
- Live chat
And the listing keeps expanding. Unless you require a details eCommerce tool or payment portal (extra on that particular later), you’re possibly covered.
It’s Always Evolving
Seriously. Eventually I visit and see a brand-new feature for TikTok DMs. The following day, they’ve overhauled the email editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living platform. The developers are constantly pressing updates, and the roadmap is packed with user-suggested features. That component really pleased me– your voice in fact matters here.
And while the constant changes can seem like you’re running on a treadmill that never ever quits, I would certainly take that over a platform that hasn’t altered because 2018.
Interaction? You’re Covered
If you’re tired of leaping between tools simply to speak to your leads, you’ll love this component.
From one dashboard, you can:
- Make phone calls and go down voicemails
- Send out and obtain SMS
- Blast emails or build series
- Chat on WhatsApp, GoHighLevel Eliza Agent Platform
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your site (or convert it to SMS mid-convo)
Even far better– there’s a centralized conversation tab where all these messages live. No more jumping in between inboxes or neglecting to respond to that DM from 3 days earlier. (Been there. Dealt with that.).
SaaS Mode = Recurring Earnings Without the Headaches
Right here’s where things get spicy.
If you’re an agency proprietor, professional, or simply somebody who intends to gain recurring income without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode lets you market the system under your very own brand. Think about it like white-labeling GoHighLevel, slapping your logo on it, and billing whatever you want.
It’s $497/month on your end. However if you bill simply $97/month to six customers, you’re currently successful– and every little thing beyond that is gravy.
You do not have to manage campaigns or get on strategy phone calls. Simply provide people access to the devices and let them keep up it. It’s not 100% passive, yet it’s quite close.
Automate Everything
This is most likely my favored part: workflows.
Think of establishing a multi-channel series that emails, texts, and follows up with leads based on their actions. Automatically scheduling calls. Sending out onboarding messages. Tagging calls. Following up on billings. Supporting cool leads for months without lifting a finger.
Sound like a desire? It’s extremely genuine.
The automations are unbelievably powerful, yet I won’t exist– they can feel frustrating at first. My suggestions? Don’t attempt to learn all of it in a weekend. Beginning tiny and construct from there. The payback deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel started off very agency-focused. Like, whatever yelled “marketing professionals just”.
However that’s transformed.
Now it’s equally as helpful for:
- Local businesses (hair salons, fitness centers, facilities, etc).
- Instructors and training course creators.
- Professionals and provider.
- Consultants and solopreneurs.
There are even “snapshots” you can load with prebuilt campaigns tailored to details sectors. That’s a godsend if you do not intend to develop every little thing from square one.
And for just $97/month on the Starter Plan, it’s an outright take. No other device provides you this much for that little.
Yet It’s Not All Smooth Sailing …
Let’s speak about right stuff that might trip you up– or just flat-out irritate you.
The Learning Curve Is Actual
If you’re all new to marketing technology, bend up.
GoHighLevel has a whole lot going on, and if you try to find out every little thing at the same time, you’ll wear out faster than a discount rate coffee machine.
When I first began, I got overwhelmed rapidly. The interface was cumbersome (it’s far better currently), and I had not been sure where to begin.
My suggestions? Start with the basics– like CRM and organizing– after that layer in the automations and funnel builder when you prepare. And don’t also think of launching into SaaS mode till you have actually understood the core platform.
Training Products Required a Remodeling
GoHighLevel’s continuous updates are remarkable, however they come with a catch: the training videos are commonly obsolete.
You’ll see a walkthrough on YouTube, go to try it yourself, and recognize … that button doesn’t even exist any longer.
For a platform this powerful, I actually believe they must focus on updating the aid docs and tutorials in real-time. New individuals shouldn’t have to presume their means via.
Hidden Expenses Slip Up on You
The pricing looks straightforward. And it kind of is.
But there are add-on prices that aren’t incredibly apparent up until you start digging. You’ll pay added for:
- SMS and telephone call
- Email sending (through Mailgun or comparable)
- AI features
- Some integrations
It’s not insane pricey– and truthfully, even with the add-ons, it’s still less expensive than Frankensteining with each other a dozen tools. However it’s something you’ll want to factor right into your budget plan.
Consumer Support Can Be a Gamble
Let me be clear: the GoHighLevel group does care. You can also set up a Zoom telephone call with them, which is unusual and extremely useful.
However the online chat and SMS support? Hit or miss.
Occasionally I would certainly message them and listen to crickets. Various other times, I ‘d obtain a solution yet have to follow up numerous times prior to anything got settled.
Best choice? Make use of the Zoom calls if you need genuine aid. Simply do not rely on quick conversation responds to save the day.
Overreliance on Stripe Is Limiting
Right here’s the one large feature gap: GoHighLevel leans heavily on Stripe for settlements– especially if you’re utilizing SaaS mode.
If Stripe isn’t supported in your country or you choose an additional settlement cpu, you run out good luck (in the meantime).
They did recently announce a Square integration, which is a promising action. Ideally extra versatility is on the way. However as it stands, Stripe is the major show.
Final Decision: GoHighLevel Eliza Agent Platform
If you’re seeking a platform that:
- Replaces half your tech stack
- Automates your marketing and sales
- Expands with your company
- Offers serious profits potential via SaaS mode.
… after that of course, GoHighLevel is 100% worth your time.
It’s not best. You’ll need perseverance, a willingness to discover, and possibly a little caffeine. But once you’ve got it dialed in? Game-changer.
And hi there, if you’ve ever before dreamed of running your own software firm or marketing company, this might be your opportunity– without requiring a group of designers or a Silicon Valley budget plan.