You’ve come across GoHighLevel and you’re questioning– Is this the genuine bargain, or just one more overhyped system that guarantees every little thing and supplies … meh? GoHighLevel Barber Shop Playbook
Believe me, I’ve been where you are. After using GoHighLevel for a few years currently, I can tell you directly: it is among the smartest choices I’ve created my service. Yet (and it’s a huge “yet”) it’s not all sunlight and rainbows.
Let’s dive into the excellent, the poor, and the sometimes frustrating so you can determine if GoHighLevel’s the right suitable for you.
GoHighLevel Provides– Yet Only If You Know What You’re Doing
Below’s the important things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM system– and for as soon as, that insurance claim is legit. You really can run almost every facet of your business from one control panel.
However here’s the catch: with great power comes a slightly confusing interface, a high learning curve, and a “figure-it-out-yourself” ambiance sometimes.
Still, if you can surpass the bumpy beginning, it’s like opening business superpowers.
What GoHighLevel Gets Really Right
You Can Actually Change a Lots Other Devices
If you’ve been piecing together a technology pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the disorder)– this is your chance to simplify.
GoHighLevel lets you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM monitoring
- Automations (we’ll reach that in a sec)
- Online courses and subscriptions
- Social network messaging
- Live chat
And the checklist keeps expanding. Unless you require a certain eCommerce tool or payment entrance (more on that particular later), you’re possibly covered.
It’s Always Evolving
Seriously. Someday I visit and see a brand-new feature for TikTok DMs. The following day, they have actually upgraded the e-mail editor. After that it’s video uploads, Square integrations, or social coverage.
It’s a living system. The developers are regularly pushing updates, and the roadmap is packed with user-suggested features. That part truly amazed me– your voice really matters here.
And while the constant modifications can feel like you’re running on a treadmill that never ever stops, I ‘d take that over a platform that hasn’t transformed since 2018.
Communication? You’re Covered
If you’re tired of jumping in between devices simply to talk with your leads, you’ll like this part.
From one dashboard, you can:
- Make telephone call and drop voicemails
- Send out and receive SMS
- Blast e-mails or construct sequences
- Chat on WhatsApp, GoHighLevel Barber Shop Playbook
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your website (or convert it to text mid-convo)
Even better– there’s a centralized conversation tab where all these messages live. Say goodbye to jumping between inboxes or failing to remember to respond to that DM from 3 days back. (Been there. Fixed that.).
SaaS Mode = Recurring Revenue Without the Headaches
Right here’s where points get spicy.
If you’re an agency proprietor, expert, or just somebody who wants to make repeating profits without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode allows you re-sell the system under your own brand. Think of it like white-labeling GoHighLevel, slapping your logo design on it, and charging whatever you desire.
It’s $497/month on your end. But if you charge simply $97/month to six customers, you’re currently profitable– and whatever past that is sauce.
You do not need to manage campaigns or get on technique phone calls. Just offer people access to the tools and let them run with it. It’s not 100% passive, but it’s pretty close.
Automate Whatever
This is possibly my preferred component: workflows.
Think of establishing a multi-channel series that e-mails, texts, and follows up with leads based upon their behavior. Automatically booking telephone calls. Sending out onboarding messages. Identifying get in touches with. Acting on billings. Supporting cold leads for months without lifting a finger.
Sound like a desire? It’s very genuine.
The automations are extremely effective, but I will not exist– they can really feel overwhelming initially. My advice? Do not try to learn all of it in a weekend. Begin small and construct from there. The benefit is worth it.
It’s Not Just for Agencies Any Longer
GoHighLevel started very agency-focused. Like, everything shrieked “marketing experts just”.
However that’s changed.
Now it’s just as helpful for:
- Local businesses (hair salons, fitness centers, centers, etc).
- Trains and course developers.
- Professionals and company.
- Freelancers and solopreneurs.
There are even “snapshots” you can load with prebuilt campaigns customized to specific industries. That’s a godsend if you do not want to construct everything from scratch.
And for just $97/month on the Starter Plan, it’s an outright take. Nothing else tool provides you this much for that little.
But It’s Not All Plain sailing …
Let’s talk about the stuff that may trip you up– or just flat-out frustrate you.
The Learning Curve Is Genuine
If you’re new to marketing technology, buckle up.
GoHighLevel has a lot taking place, and if you try to discover everything simultaneously, you’ll burn out faster than a discount coffee machine.
When I first started, I got overwhelmed swiftly. The user interface was clunky (it’s better currently), and I had not been sure where to begin.
My guidance? Begin with the fundamentals– like CRM and scheduling– after that layer in the automations and funnel builder when you’re ready. And don’t even think about launching into SaaS mode up until you’ve grasped the core system.
Educating Products Need a Makeover
GoHighLevel’s consistent updates are outstanding, but they come with a catch: the training video clips are often out-of-date.
You’ll view a walkthrough on YouTube, go to try it yourself, and recognize … that button does not also exist anymore.
For a platform this powerful, I actually think they must focus on upgrading the help docs and tutorials in real-time. New customers should not have to guess their method through.
Hidden Costs Slip Up on You
The pricing looks straightforward. And it kind of is.
But there are add-on costs that aren’t super noticeable till you start digging. You’ll pay extra for:
- SMS and call
- Email sending out (using Mailgun or comparable)
- AI features
- Some integrations
It’s not insane costly– and truthfully, despite having the attachments, it’s still cheaper than Frankensteining with each other a lots devices. However it’s something you’ll intend to factor right into your budget plan.
Client Assistance Can Be a Wager
Let me be clear: the GoHighLevel group does care. You can even set up a Zoom phone call with them, which is rare and very valuable.
However the live chat and SMS support? Hit or miss.
Occasionally I would certainly message them and listen to crickets. Other times, I ‘d obtain a solution but need to follow up numerous times prior to anything obtained resolved.
Best option? Make use of the Zoom calls if you require genuine help. Simply don’t count on fast conversation responds to conserve the day.
Overreliance on Stripe Is Restricting
Below’s the one large feature gap: GoHighLevel leans greatly on Stripe for payments– specifically if you’re utilizing SaaS mode.
If Stripe isn’t sustained in your nation or you choose one more repayment cpu, you run out luck (for now).
They did lately introduce a Square integration, which is an appealing step. Hopefully much more adaptability is on the method. But as it stands, Stripe is the main show.
Last Judgment: GoHighLevel Barber Shop Playbook
If you’re looking for a platform that:
- Replaces half your tech pile
- Automates your marketing and sales
- Expands with your company
- Deals major earnings potential through SaaS mode.
… then yes, GoHighLevel is 100% worth your time.
It’s not perfect. You’ll need perseverance, a desire to learn, and possibly a little caffeine. But once you’ve got it called in? Game-changer.
And hi there, if you’ve ever before dreamed of running your own software company or marketing agency, this may be your opportunity– without requiring a group of developers or a Silicon Valley spending plan.