You’ve come across GoHighLevel and you’re asking yourself– Is this the genuine offer, or just one more overhyped system that guarantees everything and delivers … meh? GoHighLevel SMTP
Trust me, I’ve been where you are. After utilizing GoHighLevel for a couple of years now, I can tell you straight up: it’s one of the smartest choices I have actually made for my business. However (and it’s a large “however”) it’s not all sunshine and rainbows.
Let’s study the great, the negative, and the occasionally frustrating so you can find out if GoHighLevel’s the ideal suitable for you.
GoHighLevel Provides– Yet Just If You Know What You’re Doing
Right here’s the important things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for as soon as, that insurance claim is legitimate. You actually can run nearly every aspect of your organization from one control panel.
However right here’s the catch: with great power comes a somewhat confusing user interface, a high learning curve, and a “figure-it-out-yourself” ambiance sometimes.
Still, if you can get past the rough start, it resembles opening company superpowers.
What GoHighLevel Obtains Really Right
You Can Actually Replace a Loads Various Other Tools
If you’ve been piecing together a tech pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the mayhem)– this is your possibility to simplify.
GoHighLevel lets you deal with:
- Email and SMS marketing
- Sales funnels and landing pages
- Consultation organizing
- CRM management
- Automations (we’ll get to that in a sec)
- Online courses and memberships
- Social media site messaging
- Live conversation
And the list maintains growing. Unless you need a particular eCommerce device or settlement gateway (extra on that later), you’re most likely covered.
It’s Always Evolving
Seriously. Someday I visit and see a brand-new feature for TikTok DMs. The following day, they have actually upgraded the email editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living system. The designers are regularly pressing updates, and the roadmap is loaded with user-suggested features. That part actually pleased me– your voice actually matters right here.
And while the constant changes can seem like you’re operating on a treadmill that never ever quits, I would certainly take that over a platform that hasn’t changed since 2018.
Communication? You’re Covered
If you’re tired of jumping in between tools just to speak to your leads, you’ll enjoy this component.
From one control panel, you can:
- Make phone calls and drop voicemails
- Send and obtain SMS
- Blast e-mails or build sequences
- Conversation on WhatsApp, GoHighLevel SMTP
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your site (or transform it to text mid-convo)
Also better– there’s a centralized conversation tab where all these messages live. No more bouncing between inboxes or forgetting to reply to that DM from 3 days ago. (Existed. Taken care of that.).
SaaS Mode = Recurring Income Without the Headaches
Here’s where points obtain spicy.
If you’re a firm proprietor, professional, or just a person who intends to gain reoccuring earnings without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode lets you resell the system under your very own brand. Think about it like white-labeling GoHighLevel, slapping your logo design on it, and billing whatever you want.
It’s $497/month on your end. However if you bill simply $97/month to six customers, you’re currently lucrative– and whatever past that is sauce.
You do not need to manage campaigns or get on approach phone calls. Just offer people accessibility to the devices and let them run with it. It’s not 100% passive, yet it’s rather close.
Automate Everything
This is most likely my favorite component: workflows.
Think of setting up a multi-channel series that emails, messages, and follows up with leads based upon their behavior. Instantly reserving calls. Sending out onboarding messages. Identifying calls. Acting on billings. Supporting cold leads for months without lifting a finger.
Seem like a dream? It’s very genuine.
The automations are incredibly effective, but I won’t exist– they can really feel overwhelming at first. My advice? Don’t try to discover all of it in a weekend. Begin little and build from there. The reward deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel started very agency-focused. Like, whatever shrieked “marketing professionals just”.
Yet that’s changed.
Currently it’s just as valuable for:
- Local organizations (beauty salons, health clubs, clinics, etc).
- Coaches and program makers.
- Professionals and provider.
- Freelancers and solopreneurs.
There are also “snapshots” you can load with prebuilt campaigns customized to specific markets. That’s a godsend if you do not want to develop everything from the ground up.
And for only $97/month on the Starter Plan, it’s an absolute swipe. Nothing else device provides you this much for that little.
But It’s Not All Plain sailing …
Let’s speak about right stuff that may journey you up– or just flat-out annoy you.
The Learning Curve Is Real
If you’re new to marketing technology, distort up.
GoHighLevel has a whole lot going on, and if you try to discover every little thing at once, you’ll burn out faster than a discount rate coffee maker.
When I initially began, I got overwhelmed quickly. The user interface was cumbersome (it’s better currently), and I wasn’t certain where to start.
My advice? Beginning with the essentials– like CRM and organizing– then layer in the automations and funnel builder when you prepare. And don’t also consider launching into SaaS mode up until you’ve mastered the core platform.
Training Materials Need a Transformation
GoHighLevel’s consistent updates are remarkable, however they feature a catch: the training video clips are usually obsolete.
You’ll enjoy a walkthrough on YouTube, go to try it on your own, and understand … that switch does not even exist anymore.
For a system this powerful, I really believe they should focus on upgrading the help docs and tutorials in real-time. New users shouldn’t need to think their means with.
Hidden Prices Creep Up on You
The pricing looks easy. And it sort of is.
Yet there are add-on costs that aren’t super apparent up until you begin digging. You’ll pay extra for:
- SMS and call
- Email sending (using Mailgun or similar)
- AI features
- Some integrations
It’s not crazy costly– and truthfully, despite having the add-ons, it’s still cheaper than Frankensteining with each other a lots devices. But it’s something you’ll want to factor right into your budget plan.
Consumer Support Can Be a Gamble
Let me be clear: the GoHighLevel team does care. You can also set up a Zoom call with them, which is unusual and really valuable.
However the online conversation and SMS support? Hit or miss.
In some cases I ‘d message them and listen to crickets. Various other times, I would certainly obtain an answer however have to follow up multiple times before anything got dealt with.
Best choice? Utilize the Zoom calls if you require genuine aid. Just don’t rely upon quick chat responds to save the day.
Overreliance on Stripe Is Restricting
Here’s the one large feature void: GoHighLevel leans greatly on Stripe for payments– particularly if you’re making use of SaaS mode.
If Stripe isn’t sustained in your country or you choose another repayment processor, you’re out of good luck (for now).
They did just recently reveal a Square integration, which is an appealing action. Hopefully extra versatility gets on the method. But as it stands, Stripe is the main program.
Final Judgment: GoHighLevel SMTP
If you’re trying to find a platform that:
- Changes half your technology pile
- Automates your marketing and sales
- Expands with your business
- Offers significant profits capacity via SaaS mode.
… then yes, GoHighLevel is 100% worth your time.
It’s not best. You’ll need patience, a readiness to find out, and perhaps a little caffeine. Once you’ve got it called in? Game-changer.
And hi, if you have actually ever before desired for running your own software program firm or marketing company, this might be your chance– without needing a team of developers or a Silicon Valley budget.