You’ve come across GoHighLevel and you’re questioning– Is this the actual deal, or simply an additional overhyped platform that guarantees whatever and provides … meh? GoHighLevel For Software Companies
Trust me, I have actually been where you are. After using GoHighLevel for a few years now, I can tell you directly: it’s one of the most intelligent choices I have actually produced my business. However (and it’s a large “however”) it’s not all sunlight and rainbows.
Let’s dive into the great, the poor, and the sometimes frustrating so you can determine if GoHighLevel’s the appropriate suitable for you.
GoHighLevel Provides– But Just If You Know What You’re Doing
Here’s the important things: GoHighLevel is a beast. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for as soon as, that case is official. You truly can run virtually every element of your organization from one control panel.
Yet here’s the catch: with world power comes a slightly complex interface, a steep learning contour, and a “figure-it-out-yourself” ambiance at times.
Still, if you can get past the bumpy beginning, it’s like unlocking company superpowers.
What GoHighLevel Gets Really Right
You Can Actually Change a Lots Various Other Devices
If you’ve been assembling a tech pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the chaos)– this is your chance to streamline.
GoHighLevel lets you manage:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM monitoring
- Automations (we’ll get to that in a sec)
- Online courses and memberships
- Social media site messaging
- Live conversation
And the listing maintains growing. Unless you need a specific eCommerce tool or repayment portal (a lot more on that particular later), you’re most likely covered.
It’s Always Evolving
Seriously. One day I visit and see a new feature for TikTok DMs. The following day, they’ve overhauled the e-mail editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living system. The designers are constantly pushing updates, and the roadmap is loaded with user-suggested features. That part truly impressed me– your voice in fact matters right here.
And while the continuous changes can feel like you’re working on a treadmill that never ever quits, I ‘d take that over a system that hasn’t changed because 2018.
Communication? You’re Covered
If you’re tired of jumping in between devices just to speak with your leads, you’ll like this component.
From one control panel, you can:
- Make telephone call and go down voicemails
- Send out and get SMS
- Blast e-mails or build sequences
- Chat on WhatsApp, GoHighLevel For Software Companies
- Send Instagram, Facebook and TikTok DMs.
- Live chat on your site (or transform it to SMS mid-convo)
Even better– there’s a central conversation tab where all these messages live. Say goodbye to jumping in between inboxes or neglecting to respond to that DM from three days ago. (Been there. Dealt with that.).
SaaS Mode = Recurring Revenue Without the Headaches
Below’s where things obtain spicy.
If you’re a firm proprietor, expert, or simply someone who wishes to make persisting income without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode lets you market the system under your very own brand name. Think of it like white-labeling GoHighLevel, slapping your logo design on it, and billing whatever you want.
It’s $497/month on your end. But if you bill just $97/month to six clients, you’re currently successful– and everything past that is sauce.
You do not need to handle campaigns or hop on approach calls. Just offer people accessibility to the tools and let them run with it. It’s not 100% passive, but it’s pretty close.
Automate Whatever
This is possibly my favored part: workflows.
Think of setting up a multi-channel sequence that emails, texts, and follows up with leads based on their habits. Instantly booking phone calls. Sending out onboarding messages. Identifying get in touches with. Acting on billings. Supporting chilly leads for months without lifting a finger.
Sound like a desire? It’s very genuine.
The automations are unbelievably effective, but I will not lie– they can feel overwhelming in the beginning. My advice? Don’t try to learn it all in a weekend break. Beginning tiny and develop from there. The reward is worth it.
It’s Not Just for Agencies Any Longer
GoHighLevel started off extremely agency-focused. Like, everything shrieked “marketing experts just”.
However that’s changed.
Now it’s just as beneficial for:
- Neighborhood companies (salons, fitness centers, clinics, etc).
- Trainers and program creators.
- Experts and provider.
- Consultants and solopreneurs.
There are also “snapshots” you can load with prebuilt campaigns customized to particular markets. That’s a godsend if you do not want to construct every little thing from the ground up.
And for just $97/month on the Starter Plan, it’s an outright swipe. Nothing else device gives you this much for that little.
But It’s Not All Smooth Sailing …
Let’s speak about right stuff that may journey you up– or just flat-out frustrate you.
The Learning Curve Is Real
If you’re all new to marketing tech, buckle up.
GoHighLevel has a lot taking place, and if you attempt to learn every little thing at the same time, you’ll wear out faster than a price cut coffee machine.
When I initially started, I got overwhelmed rapidly. The user interface was clunky (it’s far better now), and I had not been sure where to start.
My advice? Beginning with the essentials– like CRM and scheduling– then layer in the automations and funnel builder when you’re ready. And don’t even consider launching into SaaS mode till you’ve understood the core platform.
Training Materials Required a Makeover
GoHighLevel’s continuous updates are remarkable, however they include a catch: the training videos are frequently obsolete.
You’ll enjoy a walkthrough on YouTube, go to try it on your own, and understand … that button doesn’t also exist any longer.
For a system this effective, I really think they must focus on updating the aid docs and tutorials in real-time. New users should not need to guess their way via.
Hidden Expenses Creep Up on You
The pricing looks basic. And it type of is.
However there are add-on costs that aren’t very noticeable until you begin digging. You’ll pay additional for:
- SMS and telephone call
- Email sending (by means of Mailgun or comparable)
- AI features
- Some integrations
It’s not crazy pricey– and truthfully, despite the attachments, it’s still cheaper than Frankensteining together a dozen devices. However it’s something you’ll intend to factor into your spending plan.
Consumer Assistance Can Be a Wager
Let me be clear: the GoHighLevel team does care. You can even set up a Zoom phone call with them, which is uncommon and really useful.
Yet the online chat and SMS assistance? Hit-or-miss.
Often I ‘d message them and hear crickets. Various other times, I would certainly get a solution yet have to follow up several times prior to anything obtained settled.
Best choice? Use the Zoom calls if you need real help. Just do not rely on fast chat replies to conserve the day.
Overreliance on Stripe Is Restricting
Here’s the one big feature space: GoHighLevel leans greatly on Stripe for settlements– particularly if you’re using SaaS mode.
If Stripe isn’t sustained in your country or you favor another settlement processor, you’re out of luck (for now).
They did just recently introduce a Square integration, which is an encouraging step. With any luck a lot more adaptability is on the way. However as it stands, Stripe is the main show.
Last Judgment: GoHighLevel For Software Companies
If you’re searching for a platform that:
- Replaces half your technology pile
- Automates your marketing and sales
- Grows with your service
- Offers severe profits possibility through SaaS mode.
… then of course, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll require perseverance, a determination to find out, and perhaps a little high levels of caffeine. But once you’ve got it dialed in? Game-changer.
And hello, if you have actually ever dreamed of running your very own software business or marketing company, this might be your opportunity– without needing a team of developers or a Silicon Valley budget.