You’ve stumbled across GoHighLevel and you’re asking yourself– Is this the real bargain, or simply another overhyped system that assures every little thing and delivers … meh? GoHighLevel For Mortgage Lenders
Believe me, I’ve been where you are. After utilizing GoHighLevel for a few years currently, I can inform you directly: it is just one of the smartest choices I have actually created my business. However (and it’s a large “yet”) it’s not all sunlight and rainbows.
Let’s dive into the good, the bad, and the sometimes aggravating so you can identify if GoHighLevel’s the best suitable for you.
GoHighLevel Supplies– Yet Only If You Know What You’re Doing
Here’s things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for once, that claim is legit. You truly can run nearly every facet of your company from one dashboard.
However right here’s the catch: with world power comes a somewhat confusing interface, a high learning curve, and a “figure-it-out-yourself” ambiance at times.
Still, if you can get past the rough start, it resembles unlocking company superpowers.
What GoHighLevel Obtains Very Right
You Can Really Change a Loads Other Devices
If you’ve been piecing together a technology stack with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the mayhem)– this is your chance to streamline.
GoHighLevel lets you deal with:
- Email and SMS marketing
- Sales funnels and landing pages
- Consultation scheduling
- CRM management
- Automations (we’ll get to that in a sec)
- On the internet programs and memberships
- Social network messaging
- Live chat
And the listing keeps growing. Unless you require a particular eCommerce tool or repayment entrance (much more on that particular later), you’re probably covered.
It’s Always Evolving
No joke. Eventually I log in and see a brand-new feature for TikTok DMs. The next day, they have actually overhauled the e-mail editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living system. The developers are continuously pushing updates, and the roadmap is loaded with user-suggested features. That component really satisfied me– your voice really matters right here.
And while the continuous changes can feel like you’re working on a treadmill that never ever quits, I would certainly take that over a platform that hasn’t altered given that 2018.
Interaction? You’re Covered
If you’re tired of leaping between tools simply to talk with your leads, you’ll like this component.
From one dashboard, you can:
- Make phone calls and drop voicemails
- Send and receive SMS
- Blast e-mails or develop series
- Conversation on WhatsApp, GoHighLevel For Mortgage Lenders
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your website (or transform it to text mid-convo)
Also far better– there’s a central discussion tab where all these messages live. Say goodbye to bouncing between inboxes or failing to remember to respond to that DM from 3 days ago. (Existed. Fixed that.).
SaaS Mode = Recurring Profits Without the Headaches
Below’s where things obtain spicy.
If you’re a company proprietor, professional, or just somebody who wishes to make persisting revenue without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode lets you market the system under your own brand. Think about it like white-labeling GoHighLevel, slapping your logo on it, and charging whatever you desire.
It’s $497/month on your end. Yet if you charge just $97/month to six clients, you’re currently successful– and every little thing beyond that is sauce.
You do not need to manage campaigns or hop on approach calls. Simply give people accessibility to the devices and let them run with it. It’s not 100% passive, but it’s quite close.
Automate Everything
This is most likely my favored part: workflows.
Picture establishing a multi-channel series that emails, texts, and follows up with leads based upon their actions. Instantly reserving calls. Sending onboarding messages. Tagging contacts. Acting on invoices. Nurturing cold leads for months without lifting a finger.
Seem like a desire? It’s extremely real.
The automations are unbelievably powerful, yet I will not lie– they can really feel overwhelming at first. My recommendations? Do not attempt to learn it all in a weekend. Begin little and build from there. The payback deserves it.
It’s Not Just for Agencies Any Longer
GoHighLevel started very agency-focused. Like, everything yelled “marketing experts only”.
But that’s altered.
Currently it’s equally as beneficial for:
- Neighborhood organizations (salons, health clubs, facilities, etc).
- Trainers and training course creators.
- Professionals and company.
- Freelancers and solopreneurs.
There are also “snapshots” you can load with prebuilt campaigns tailored to certain industries. That’s a blessing if you don’t wish to build everything from square one.
And for just $97/month on the Starter Plan, it’s an absolute steal. No other device provides you this much for that little.
However It’s Not All Plain sailing …
Let’s talk about the stuff that could trip you up– or just flat-out annoy you.
The Learning Curve Is Actual
If you’re brand-new to marketing technology, twist up.
GoHighLevel has a great deal taking place, and if you attempt to learn everything simultaneously, you’ll burn out faster than a price cut coffee machine.
When I first began, I obtained overwhelmed promptly. The interface was confusing (it’s far better now), and I wasn’t sure where to start.
My recommendations? Begin with the basics– like CRM and scheduling– then layer in the automations and funnel builder when you’re ready. And don’t also think of launching into SaaS mode till you have actually mastered the core system.
Educating Products Required a Makeover
GoHighLevel’s consistent updates are amazing, however they feature a catch: the training videos are often obsolete.
You’ll view a walkthrough on YouTube, go to try it on your own, and realize … that switch does not even exist anymore.
For a system this effective, I truly assume they must focus on updating the assistance docs and tutorials in real-time. New individuals shouldn’t have to think their way via.
Hidden Prices Creep Up on You
The pricing looks basic. And it kind of is.
However there are add-on prices that aren’t very noticeable until you begin excavating. You’ll pay additional for:
- SMS and telephone call
- Email sending out (through Mailgun or similar)
- AI features
- Some integrations
It’s not crazy pricey– and truthfully, despite having the attachments, it’s still less expensive than Frankensteining with each other a dozen devices. But it’s something you’ll wish to factor right into your budget plan.
Customer Support Can Be a Wager
Let me be clear: the GoHighLevel team does care. You can also arrange a Zoom telephone call with them, which is rare and very valuable.
However the online chat and SMS support? Hit or miss.
Occasionally I ‘d message them and hear crickets. Other times, I would certainly obtain an answer however need to follow up several times prior to anything got settled.
Best bet? Utilize the Zoom calls if you need genuine assistance. Simply do not count on fast conversation replies to conserve the day.
Overreliance on Stripe Is Restricting
Right here’s the one huge feature gap: GoHighLevel leans heavily on Stripe for settlements– especially if you’re utilizing SaaS mode.
If Stripe isn’t sustained in your nation or you like an additional repayment cpu, you’re out of luck (for now).
They did recently reveal a Square integration, which is an appealing action. Hopefully more versatility gets on the means. Yet as it stands, Stripe is the primary program.
Last Verdict: GoHighLevel For Mortgage Lenders
If you’re trying to find a platform that:
- Replaces half your tech pile
- Automates your marketing and sales
- Expands with your organization
- Offers serious income possibility with SaaS mode.
… after that of course, GoHighLevel is 100% worth your time.
It’s not best. You’ll require patience, a desire to find out, and perhaps a little high levels of caffeine. Once you’ve got it called in? Game-changer.
And hey, if you have actually ever imagined running your very own software program firm or marketing agency, this might be your chance– without needing a team of designers or a Silicon Valley spending plan.