You’ve come across GoHighLevel and you’re questioning– Is this the actual deal, or just another overhyped system that guarantees every little thing and delivers … meh? GoHighLevel For Agency Owners
Trust me, I’ve been where you are. After making use of GoHighLevel for a few years currently, I can tell you directly: it is among the most intelligent decisions I’ve created my business. But (and it’s a large “yet”) it’s not all sunshine and rainbows.
Let’s dive into the great, the poor, and the occasionally frustrating so you can find out if GoHighLevel’s the appropriate suitable for you.
GoHighLevel Delivers– However Just If You Know What You’re Doing
Below’s things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM system– and for once, that case is official. You actually can run nearly every facet of your business from one control panel.
Yet right here’s the catch: with world power comes a slightly complex user interface, a steep learning contour, and a “figure-it-out-yourself” vibe at times.
Still, if you can surpass the rough start, it resembles unlocking company superpowers.
What GoHighLevel Obtains Extremely Right
You Can In Fact Change a Dozen Other Tools
If you’ve been assembling a technology pile with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the disorder)– this is your opportunity to simplify.
GoHighLevel lets you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM management
- Automations (we’ll get to that in a sec)
- Online courses and subscriptions
- Social media messaging
- Live chat
And the checklist keeps growing. Unless you require a specific eCommerce device or settlement gateway (much more on that particular later), you’re possibly covered.
It’s Always Evolving
Seriously. One day I visit and see a brand-new feature for TikTok DMs. The next day, they’ve overhauled the e-mail editor. Then it’s video uploads, Square integrations, or social coverage.
It’s a living system. The designers are constantly pushing updates, and the roadmap is loaded with user-suggested features. That component really amazed me– your voice really matters below.
And while the constant adjustments can seem like you’re working on a treadmill that never quits, I ‘d take that over a platform that hasn’t altered because 2018.
Communication? You’re Covered
If you’re tired of leaping in between tools simply to speak with your leads, you’ll enjoy this part.
From one dashboard, you can:
- Make phone calls and drop voicemails
- Send out and obtain SMS
- Blast emails or construct series
- Chat on WhatsApp, GoHighLevel For Agency Owners
- Send Instagram, Facebook and TikTok DMs.
- Live conversation on your site (or transform it to text mid-convo)
Also far better– there’s a centralized discussion tab where all these messages live. Say goodbye to bouncing in between inboxes or forgetting to respond to that DM from 3 days back. (Been there. Taken care of that.).
SaaS Mode = Recurring Revenue Without the Headaches
Below’s where things get spicy.
If you’re a company proprietor, consultant, or just someone who intends to make recurring income without being glued to your laptop computer– listen up.
GoHighLevel’s SaaS mode allows you market the system under your very own brand name. Think about it like white-labeling GoHighLevel, slapping your logo design on it, and billing whatever you desire.
It’s $497/month on your end. Yet if you charge just $97/month to six customers, you’re already successful– and everything past that is gravy.
You don’t need to handle campaigns or get on approach phone calls. Simply give individuals access to the tools and let them keep up it. It’s not 100% passive, however it’s rather close.
Automate Everything
This is probably my preferred component: workflows.
Visualize setting up a multi-channel series that e-mails, messages, and follows up with leads based upon their habits. Instantly scheduling calls. Sending onboarding messages. Labeling calls. Acting on billings. Supporting chilly leads for months without lifting a finger.
Seem like a desire? It’s very actual.
The automations are incredibly powerful, however I will not exist– they can really feel overwhelming in the beginning. My guidance? Don’t try to discover all of it in a weekend. Begin tiny and build from there. The benefit deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel started off very agency-focused. Like, every little thing shrieked “online marketers only”.
However that’s altered.
Currently it’s equally as useful for:
- Neighborhood organizations (beauty salons, gyms, clinics, etc).
- Instructors and course creators.
- Consultants and provider.
- Freelancers and solopreneurs.
There are also “snapshots” you can load with prebuilt campaigns tailored to specific industries. That’s a blessing if you do not want to construct everything from scratch.
And for only $97/month on the Starter Plan, it’s an absolute swipe. Nothing else tool offers you this much for that little.
However It’s Not All Plain sailing …
Let’s talk about right stuff that could journey you up– or just flat-out annoy you.
The Learning Curve Is Actual
If you’re all new to marketing technology, bend up.
GoHighLevel has a lot taking place, and if you try to learn everything simultaneously, you’ll burn out faster than a discount rate coffee maker.
When I initially started, I obtained overwhelmed rapidly. The user interface was clunky (it’s better now), and I had not been certain where to start.
My suggestions? Start with the fundamentals– like CRM and organizing– after that layer in the automations and funnel builder when you prepare. And do not also think about launching into SaaS mode until you’ve understood the core platform.
Educating Products Required a Transformation
GoHighLevel’s consistent updates are amazing, but they feature a catch: the training video clips are usually outdated.
You’ll see a walkthrough on YouTube, go to try it on your own, and understand … that switch does not even exist any longer.
For a platform this powerful, I actually believe they should focus on upgrading the help docs and tutorials in real-time. New individuals should not have to presume their method through.
Hidden Prices Sneak Up on You
The pricing looks straightforward. And it kind of is.
But there are add-on costs that aren’t incredibly obvious up until you begin digging. You’ll pay added for:
- SMS and telephone call
- Email sending out (by means of Mailgun or similar)
- AI features
- Some integrations
It’s not insane pricey– and honestly, even with the add-ons, it’s still less expensive than Frankensteining together a lots devices. Yet it’s something you’ll wish to factor right into your spending plan.
Client Assistance Can Be a Wager
Let me be clear: the GoHighLevel team does care. You can even set up a Zoom phone call with them, which is rare and extremely valuable.
However the live chat and SMS support? Hit-or-miss.
Occasionally I ‘d message them and hear crickets. Other times, I ‘d get a response but have to follow up several times before anything got fixed.
Best bet? Use the Zoom calls if you need actual help. Just do not count on fast conversation replies to conserve the day.
Overreliance on Stripe Is Restricting
Below’s the one big feature space: GoHighLevel leans heavily on Stripe for payments– specifically if you’re making use of SaaS mode.
If Stripe isn’t supported in your country or you prefer an additional repayment processor, you’re out of good luck (in the meantime).
They did recently introduce a Square integration, which is a promising action. Ideally more versatility is on the means. But as it stands, Stripe is the major program.
Final Decision: GoHighLevel For Agency Owners
If you’re trying to find a system that:
- Changes half your technology stack
- Automates your marketing and sales
- Grows with your business
- Deals significant revenue potential with SaaS mode.
… after that indeed, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll require patience, a determination to learn, and possibly a little caffeine. Once you’ve got it dialed in? Game-changer.
And hi, if you’ve ever before imagined running your very own software program business or marketing agency, this could be your opportunity– without requiring a team of programmers or a Silicon Valley budget.