You’ve come across GoHighLevel and you’re wondering– Is this the actual offer, or just one more overhyped system that assures every little thing and supplies … meh? GoHighLevel Auto Dealer Playbook
Believe me, I have actually been where you are. After making use of GoHighLevel for a couple of years now, I can tell you straight up: it is among the smartest choices I have actually produced my company. However (and it’s a large “but”) it’s not all sunshine and rainbows.
Let’s dive into the good, the negative, and the sometimes discouraging so you can determine if GoHighLevel’s the ideal fit for you.
GoHighLevel Provides– However Only If You Know What You’re Doing
Here’s the thing: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM platform– and for when, that claim is legit. You really can run virtually every element of your service from one control panel.
Yet right here’s the catch: with great power comes a slightly confusing interface, a steep learning contour, and a “figure-it-out-yourself” ambiance sometimes.
Still, if you can get past the bumpy beginning, it’s like opening service superpowers.
What GoHighLevel Obtains Extremely Right
You Can Really Replace a Lots Other Devices
If you have actually been assembling a tech stack with devices like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the mayhem)– this is your opportunity to streamline.
GoHighLevel allows you take care of:
- Email and SMS marketing
- Sales funnels and landing pages
- Consultation organizing
- CRM monitoring
- Automations (we’ll reach that in a sec)
- On-line courses and subscriptions
- Social network messaging
- Live chat
And the checklist maintains expanding. Unless you require a particular eCommerce tool or payment entrance (extra on that particular later), you’re possibly covered.
It’s Always Evolving
Seriously. Eventually I visit and see a brand-new feature for TikTok DMs. The next day, they’ve upgraded the email editor. After that it’s video uploads, Square integrations, or social coverage.
It’s a living system. The programmers are continuously pushing updates, and the roadmap is loaded with user-suggested features. That component really amazed me– your voice actually matters below.
And while the constant adjustments can seem like you’re working on a treadmill that never ever quits, I would certainly take that over a platform that hasn’t altered given that 2018.
Communication? You’re Covered
If you’re tired of jumping between tools just to speak to your leads, you’ll enjoy this component.
From one control panel, you can:
- Make call and drop voicemails
- Send and obtain SMS
- Blast emails or build sequences
- Conversation on WhatsApp, GoHighLevel Auto Dealer Playbook
- Send Out Instagram, Facebook and TikTok DMs.
- Live conversation on your site (or convert it to SMS mid-convo)
Also better– there’s a central conversation tab where all these messages live. No more jumping between inboxes or forgetting to reply to that DM from three days earlier. (Been there. Dealt with that.).
SaaS Mode = Recurring Revenue Without the Headaches
Here’s where things get spicy.
If you’re an agency owner, professional, or simply somebody who intends to make recurring profits without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode allows you market the platform under your very own brand name. Think of it like white-labeling GoHighLevel, slapping your logo design on it, and billing whatever you want.
It’s $497/month on your end. However if you bill simply $97/month to six clients, you’re currently successful– and everything past that is gravy.
You do not have to take care of campaigns or get on approach telephone calls. Just provide individuals access to the tools and let them keep up it. It’s not 100% passive, but it’s quite close.
Automate Whatever
This is probably my preferred part: workflows.
Imagine establishing a multi-channel sequence that e-mails, texts, and follows up with leads based upon their actions. Immediately scheduling telephone calls. Sending out onboarding messages. Identifying calls. Following up on invoices. Nurturing cool leads for months without lifting a finger.
Seem like a dream? It’s extremely actual.
The automations are extremely powerful, however I will not lie– they can really feel overwhelming initially. My guidance? Do not attempt to learn it all in a weekend. Start little and construct from there. The payback is worth it.
It’s Not Just for Agencies Any Longer
GoHighLevel started very agency-focused. Like, whatever shouted “marketers just”.
Yet that’s transformed.
Currently it’s equally as helpful for:
- Regional businesses (hair salons, gyms, facilities, etc).
- Coaches and course makers.
- Specialists and company.
- Consultants and solopreneurs.
There are even “snapshots” you can fill with prebuilt campaigns customized to particular markets. That’s a blessing if you don’t wish to develop everything from square one.
And for only $97/month on the Starter Plan, it’s an absolute take. No other device offers you this much for that little.
However It’s Not All Plain sailing …
Let’s talk about the stuff that may trip you up– or just flat-out frustrate you.
The Learning Contour Is Real
If you’re brand new to marketing tech, buckle up.
GoHighLevel has a great deal taking place, and if you attempt to discover every little thing at the same time, you’ll stress out faster than a discount coffee maker.
When I initially started, I obtained bewildered quickly. The interface was clunky (it’s much better now), and I had not been sure where to begin.
My suggestions? Begin with the fundamentals– like CRM and organizing– then layer in the automations and funnel builder when you prepare. And do not even consider launching into SaaS mode up until you’ve grasped the core platform.
Educating Materials Need a Transformation
GoHighLevel’s constant updates are remarkable, yet they include a catch: the training videos are frequently out-of-date.
You’ll enjoy a walkthrough on YouTube, most likely to try it yourself, and understand … that switch doesn’t also exist anymore.
For a platform this powerful, I actually assume they ought to prioritize updating the assistance docs and tutorials in real-time. New customers should not need to presume their way through.
Hidden Costs Slip Up on You
The pricing looks basic. And it type of is.
But there are add-on prices that aren’t super obvious till you start excavating. You’ll pay extra for:
- SMS and phone calls
- Email sending out (using Mailgun or comparable)
- AI features
- Some integrations
It’s not crazy expensive– and honestly, despite having the add-ons, it’s still more affordable than Frankensteining together a dozen devices. However it’s something you’ll want to factor into your budget plan.
Consumer Support Can Be a Wager
Let me be clear: the GoHighLevel team does care. You can even schedule a Zoom phone call with them, which is rare and very practical.
But the live conversation and SMS assistance? Hit or miss.
Occasionally I ‘d message them and listen to crickets. Other times, I would certainly obtain a response yet need to follow up numerous times before anything obtained settled.
Best bet? Utilize the Zoom calls if you require real help. Simply do not depend on quick conversation responds to conserve the day.
Overreliance on Stripe Is Limiting
Right here’s the one huge feature gap: GoHighLevel leans greatly on Stripe for settlements– particularly if you’re utilizing SaaS mode.
If Stripe isn’t supported in your country or you prefer one more settlement processor, you’re out of luck (in the meantime).
They did just recently reveal a Square integration, which is a promising action. Ideally much more flexibility is on the method. Yet as it stands, Stripe is the main program.
Final Decision: GoHighLevel Auto Dealer Playbook
If you’re trying to find a system that:
- Replaces half your tech pile
- Automates your marketing and sales
- Expands with your business
- Offers significant income potential via SaaS mode.
… then indeed, GoHighLevel is 100% worth your time.
It’s not perfect. You’ll need persistence, a willingness to discover, and perhaps a little caffeine. Once you’ve got it dialed in? Game-changer.
And hey, if you’ve ever desired for running your own software application firm or marketing firm, this may be your possibility– without needing a team of programmers or a Silicon Valley budget.