You’ve come across GoHighLevel and you’re wondering– Is this the genuine bargain, or simply an additional overhyped system that guarantees whatever and supplies … meh? Can GoHighLevel Replace Your Existing CRM
Believe me, I have actually been where you are. After using GoHighLevel for a few years now, I can inform you straight up: it is just one of the most intelligent decisions I’ve made for my company. But (and it’s a large “yet”) it’s not all sunlight and rainbows.
Let’s dive into the great, the poor, and the occasionally discouraging so you can find out if GoHighLevel’s the ideal fit for you.
GoHighLevel Provides– However Only If You Know What You’re Doing
Right here’s the important things: GoHighLevel is a monster. It’s marketed as an all-in-one marketing, sales, and CRM system– and for once, that case is legitimate. You really can run almost every aspect of your organization from one dashboard.
However below’s the catch: with great power comes a somewhat confusing interface, a steep learning contour, and a “figure-it-out-yourself” vibe at times.
Still, if you can get past the rough start, it resembles opening business superpowers.
What GoHighLevel Obtains Extremely Right
You Can In Fact Change a Lots Other Devices
If you’ve been assembling a tech stack with tools like Mailchimp, Calendly, ClickFunnels, WordPress, and Pipedrive (ugh, the mayhem)– this is your chance to streamline.
GoHighLevel allows you manage:
- Email and SMS marketing
- Sales funnels and landing pages
- Appointment scheduling
- CRM administration
- Automations (we’ll get to that in a sec)
- Online courses and memberships
- Social media messaging
- Live chat
And the list keeps growing. Unless you need a specific eCommerce device or repayment portal (much more on that particular later), you’re probably covered.
It’s Always Evolving
Serious. Someday I log in and see a brand-new feature for TikTok DMs. The next day, they have actually overhauled the email editor. After that it’s video uploads, Square integrations, or social coverage.
It’s a living platform. The programmers are regularly pushing updates, and the roadmap is packed with user-suggested features. That component truly pleased me– your voice in fact matters here.
And while the constant changes can seem like you’re working on a treadmill that never ever quits, I ‘d take that over a system that hasn’t changed since 2018.
Communication? You’re Covered
If you’re tired of jumping in between tools simply to speak to your leads, you’ll like this component.
From one dashboard, you can:
- Make telephone call and drop voicemails
- Send out and receive SMS
- Blast e-mails or construct sequences
- Chat on WhatsApp, Can GoHighLevel Replace Your Existing CRM
- Send Out Instagram, Facebook and TikTok DMs.
- Live chat on your website (or convert it to text mid-convo)
Even much better– there’s a central discussion tab where all these messages live. Say goodbye to bouncing between inboxes or forgetting to reply to that DM from three days earlier. (Been there. Repaired that.).
SaaS Mode = Recurring Profits Without the Headaches
Below’s where points get spicy.
If you’re an agency proprietor, specialist, or just a person who wishes to gain repeating income without being glued to your laptop– listen up.
GoHighLevel’s SaaS mode lets you re-sell the system under your own brand. Think about it like white-labeling GoHighLevel, slapping your logo on it, and billing whatever you desire.
It’s $497/month on your end. However if you charge just $97/month to six customers, you’re already successful– and every little thing past that is gravy.
You don’t need to take care of campaigns or hop on approach calls. Simply give people access to the devices and let them keep up it. It’s not 100% passive, but it’s quite close.
Automate Every little thing
This is possibly my favorite part: workflows.
Visualize establishing a multi-channel series that e-mails, messages, and follows up with leads based on their actions. Automatically scheduling phone calls. Sending out onboarding messages. Tagging get in touches with. Acting on billings. Nurturing chilly leads for months without lifting a finger.
Seem like a dream? It’s very actual.
The automations are exceptionally powerful, but I will not lie– they can really feel frustrating at first. My guidance? Do not try to learn it all in a weekend break. Begin small and develop from there. The benefit deserves it.
It’s Not Just for Agencies Anymore
GoHighLevel started off really agency-focused. Like, every little thing screamed “online marketers only”.
Yet that’s changed.
Now it’s just as valuable for:
- Neighborhood organizations (salons, gyms, clinics, and so on).
- Trains and course makers.
- Experts and provider.
- Consultants and solopreneurs.
There are also “snapshots” you can fill with prebuilt campaigns tailored to certain industries. That’s a blessing if you don’t intend to build whatever from scratch.
And for only $97/month on the Starter Plan, it’s an outright swipe. No other tool gives you this much for that little.
Yet It’s Not All Plain sailing …
Let’s discuss right stuff that may journey you up– or simply flat-out frustrate you.
The Learning Contour Is Real
If you’re brand new to marketing tech, distort up.
GoHighLevel has a whole lot going on, and if you attempt to discover whatever simultaneously, you’ll burn out faster than a discount coffee maker.
When I first began, I got bewildered rapidly. The user interface was cumbersome (it’s far better now), and I wasn’t sure where to start.
My suggestions? Begin with the essentials– like CRM and organizing– then layer in the automations and funnel builder when you prepare. And don’t even think about launching into SaaS mode up until you’ve understood the core platform.
Training Products Required a Remodeling
GoHighLevel’s constant updates are awesome, but they feature a catch: the training video clips are usually outdated.
You’ll view a walkthrough on YouTube, go to try it on your own, and recognize … that button does not even exist any longer.
For a system this powerful, I actually think they need to focus on updating the help docs and tutorials in real-time. New individuals shouldn’t have to think their method with.
Hidden Costs Sneak Up on You
The pricing looks easy. And it sort of is.
However there are add-on expenses that aren’t incredibly evident up until you begin excavating. You’ll pay additional for:
- SMS and call
- Email sending (using Mailgun or similar)
- AI features
- Some integrations
It’s not crazy pricey– and honestly, despite the attachments, it’s still more affordable than Frankensteining with each other a dozen devices. Yet it’s something you’ll wish to factor right into your budget plan.
Consumer Assistance Can Be a Wager
Let me be clear: the GoHighLevel group does care. You can also set up a Zoom telephone call with them, which is unusual and really valuable.
But the real-time chat and SMS assistance? Hit-or-miss.
Often I would certainly message them and hear crickets. Various other times, I would certainly obtain a response however have to follow up numerous times before anything obtained resolved.
Best bet? Make use of the Zoom calls if you need real help. Simply do not rely on quick chat replies to conserve the day.
Overreliance on Stripe Is Limiting
Right here’s the one huge feature gap: GoHighLevel leans heavily on Stripe for repayments– particularly if you’re utilizing SaaS mode.
If Stripe isn’t supported in your nation or you favor one more payment cpu, you run out luck (in the meantime).
They did just recently reveal a Square integration, which is an encouraging step. Hopefully a lot more adaptability is on the method. But as it stands, Stripe is the primary show.
Final Decision: Can GoHighLevel Replace Your Existing CRM
If you’re looking for a system that:
- Changes half your technology pile
- Automates your marketing and sales
- Expands with your company
- Deals serious profits capacity through SaaS mode.
… after that yes, GoHighLevel is 100% worth your time.
It’s not excellent. You’ll need patience, a willingness to find out, and maybe a little caffeine. Once you’ve got it dialed in? Game-changer.
And hi there, if you’ve ever imagined running your very own software application business or marketing company, this might be your opportunity– without needing a team of developers or a Silicon Valley budget plan.